Great Yarmouth’s natural seaside environment, particularly its wide sandy beaches, safe seas and fresh air provided the fundamental reason for thousands of holiday-makers heading to the resort.

Over the last decade Great Yarmouth, like many tourist destinations, have begun to recognise the strategic importance of staging a sustainable events programme to provide an important reason for visitors to head for a particular destination.

The mix of attractions in Great Yarmouth still remain and still provide a wide choice of activities to amuse, entertain and educate its visitors. In establishing a new emerging events programme it must be recognised that a fine balance of well timed, well-staged and well publicised events must complement and enhance to current offer rather than compete.