Greater Yarmouth Tourism
and Business Improvement Area Ltd
Marina Centre
Marine Parade
Great Yarmouth
NR30 2ER
T: +44 (0)1493 331532
E: karen@gyta.com
GYTA to GYTABIA
The Greater Yarmouth Tourist Authority was launched in June 1994 and became a Company Limited by guarantee in August 1995. It became the Greater Yarmouth Tourism and Business Improvement Area Ltd in February 2015.
BID Objectives:-
- To increase the number of people visiting and staying in Greater Yarmouth
- To improve the visitor experience and increase repeat visits
- To encourage people to stay longer and visit more attractions
- To provide incentives and opportunities to spend more in local businesses
