The bang and crackle of summer fireworks not only brighten up the skies over two busy Norfolk resorts – but also boost the trade at businesses below.
A dozen displays explode in the skies above Great Yarmouth and nearby Hemsby, beginning at the end of this month.
They are sponsored by the Greater Yarmouth Tourism and Business Improvement Area as part of its drive to attract more tourists. But a survey has shown the events have a positive spin-off for a range of traders in the area from eateries to attractions.
A questionnaire among visitors to both venues revealed:
- 86pc were visitors to the area
- 73pc were staying in holiday parks, chalets and caravans
- Average daily spends were £56 on accommodation and £72 on “extras”
- 42pc said they spent £27 more than if there had been no fireworks
- 35pc also went to amusement arcades, casinos and bingo
- 19pc ate out, 18pc visited local attractions, others went shopping or visited pubs
- 90pc said the displays were excellent or good, as a free, family-friendly event which they also felt was good for local businesses.
- 49pc said their visit changed their perception of Great Yarmouth and Hemsby for the better.
GYTABIA chairman Gareth Brown said: “We always felt our fireworks were good for the local community as well as the visitors. But this survey has proved that to be true.
“The displays are an important part of the Greater Yarmouth visitor calendar. They bring spending power boost to the area – from pubs and restaurants to cafes and corner shops – and we are pleased to support them through our GYTABIA grant funding.”
The first display is at Hemsby at Whitsun on Sunday May 28th at 10pm, and then on six Tuesday nights starting on July 25th.
Great Yarmouth’s summer fireworks run for six weeks from Wednesday July 26th, with live entertainment on the Sealife Centre Gardens from 8pm, seafront attractions open late and fireworks at 10pm.
GYTABIA also supports the fireworks at Gorleston Clifftop Festival on Sunday July 30th at 10pm as the finale to two days of fun.
More details about the events are at www.great-yarmouth.co.uk
Fireworks action on Great Yarmouth seafront
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Issued on behalf of Greater Yarmouth Tourism and Business Improvement Area by TMS Media.