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Greater Yarmouth Tourism
and Business Improvement Area Ltd Marina Centre
Marine Parade
Great Yarmouth
NR30 2ER

T: +44 (0)1493 331532
E: karen@gyta.com

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GYTA to GYTABIA
The Greater Yarmouth Tourist Authority was launched in June 1994 and became a Company Limited by guarantee in August 1995. It became the Greater Yarmouth Tourism and Business Improvement Area Ltd in February 2015.

BID Objectives:-

To increase the number of people visiting and staying in Greater Yarmouth
To improve the visitor experience and increase repeat visits
To encourage people to stay longer and visit more attractions
To provide incentives and opportunities to spend more in local businesses