New Year Launch Celebrations
Every year the BID company holds a season/new year launch to celebrate the finalising of the marketing options for the coming year and to celebrate the achievements of the previous year and the year yet to come. In previous years the event was known as the brochure launch however with more and more business being conducted via the internet there has been less requirement for reliance on a brochure. This year for the 2019 year launch the event was held at St. Georges Theatre.
The celebrations included :
GYBC/GYTABIA public/private sector partnership has achieved so much over the last 25
years and we were reminded of some of the highlights.
As the BID moves into its next phase of development and BID renewal, both GYTABIA and
Great Yarmouth Borough Council have committed to strengthen this important strategic
relationship. As such, both organisations will be working jointly as drivers of inward
investment and growth in tourism for the local area.
The Borough Council in partnership with GYTABIA is proud to support the local tourism
sector with event marketing and promotion. Once again, it was a pleasure to unveil Great
Yarmouth’s iconic resort brochure – which showcases a selection of the wonders and delights of
The Borough Council working with key partners is striving to unlock investment for capital
projects e.g. the Venetian Waterways, Winter Gardens, Splashpad in Gorleston, Old Town
Wall; conserving and re-presenting the area’s heritage for visitors and the community alike.
2019 will see a new BID term and the co-authorship of a new Tourism, Culture & Heritage
Strategy to entice and present visitors with what the borough of Great Yarmouth has to
offer for many years to come.
Chairman of the Greater Yarmouth Tourism & Business Improvement Area Ltd
Cllr Carl Smith
Leader of Great Yarmouth Borough Council
Cllr Trevor Wainwright
Leader of the Labour Group Great Yarmouth Borough Council