Marketing Activity 2026
We will regularly update our marketing activities for 2026 as it happens so please check back for updated information.
you can also look at 2025 to get a wider idea of our Marketing Outputs.
Marketing Activity 2026
Below is a selection of some of our Marketing activities so far this year. Please note we will add to this page during the year.
Hosted Journalist Trips – 2026 Publications
We arrange, manage and host a number of journalists through our national PR campaign, working alongside our businesses to provide complimentary accommodation, dining and attraction tickets in return for PR articles and coverage. A few examples will appear below as the year progresses, and full list of coverage will be at the bottom of this page.
We have had hosted press trips for The Sun, Reach (Mirror/Express), Fabulous Magazine, Travel Magazine, Best of British and Prenuer Word.
Whats on Guide 2026
Our What’s on Guide (100,000 Copies Printed) went into Circulation on 9th March 2026 and is circulated across Norfolk and Suffolk.
Holiday and Short Break Guide 2026
Our Holiday and Short Break Guide for 2026 went live on 15th Dec 2025 and again highlights the accommodation and attractions we have to offer.
click here to access and download
Destination Website
We operate and manage the Destination Website which receives over 650,000 visits a year – follow this link to view the website Visit Great Yarmouth
National PR – 2026 – Examples
We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. Some online examples are listed below articles are predominantly destination focused, but some are tourism business stories.
The Express -Jan 2026 – Iconic UK seaside town getting incredible £100m makeover in 2026
Time Out March 2026 The British Zoo That Just Became Home to a Rare Sumatran Tiger
Time Out April 2026 – The Best Pier in Britain Has Been Crowned for 2026
Time Out – April 2026 – Best UK Seaside Towns to Visit
The Times – Roll up for Britain’s best piers… here are my top six – May 2026
Family First Travel & Tourism – June 2026 – Summer 2026 page 83 to 85
The Times – July 2026 – Great Yarmouth Included in the UK’s 50 best beaches for 2026
Trip Reporter – July 2026 – Guide To Great Yarmouth Hiking Trails.
Daily Express – July 2026 – I think I’ve found the UK’s ultimate seaside town with fantastic beach
AOL – July 2026 – UK’s ultimate nostalgic seaside town
Time Out – July 2026 – Why Great Yarmouth Is One of Britain’s Best Seaside Towns For 2026
Competitions – 2026
We develop competitions to raise awareness of the destination working with our PR agencies. 2025 Competitions will be listed here as the are published.
- That’s Life Magazine – Win a Holiday at Richardson’s Hemsby – April/May 2026
Golden Ticket Competition July and December 2026
Our Online competition to win attraction the first was held in July/Aug and the second will be in Early Winter for a Christmas Comp.
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Local PR – 2026 – Examples
We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. The coverage from our Press releases be be shown shown below
Great Yarmouth Mercury – Wheels Festival – Feb 26
Great Yarmouth Mercury – Half Term – Feb 26
EDP Great Yarmouth named one of UK’s top seaside towns to visit- Apr 26
Great Yarmouth Mercury – Great Yarmouth named one of UK’s top seaside towns to visit – Apr 26
Great Yarmouth Mercury Businesses on Norfolk coast react to summer VAT being cut – May 26
EDP – Businesses on Norfolk coast react to summer VAT being cut – May 26
EDP Great Yarmouth Wheels Festival 2026: All you need to know | Eastern Daily Press – Jun 26
Great Yarmouth Mercury Woman behind Sara’s Tearooms in Great Yarmouth shares story – June 26
EDP – Great Yarmouth Wheels Festival 2026 on seafront – June 2026
Great Yarmouth Mercury – Wheels Festival – June 2026
EDP – July 2026 – Firework and aerobatic displays return over Great Yarmouth
Great Yarmouth Mercury – July 2026 -Firework and aerobatic displays return over Great Yarmouth
EDP – July 2026 – Great Yarmouth’s own golden ticket for top attractions
Great Yarmouth Mercury – July 2026 – Great Yarmouth’s own golden ticket for top attractions
BBC Norfolk – Great Yarmouth switches to Drone Show- Aug 2026
Great Yarmouth Mercury – Drone show to replace Great Yarmouth firework display – Aug 2026
EDP – Drone show to replace Great Yarmouth firework display – Aug 2026
BBC Norfolk – New Drone Show- Aug 2026
Broadland – Great Yarmouth Fireworks Replaced By Drone Show -Aug 2026
Great Yarmouth Mercury – 400-drone show for Great Yarmouth’s Big Wednesdays finale
EDP – Firework and drone shows return to Great Yarmouth and Hemsby – Oct 26
Social Media 2026
We have three main social media platforms in place to promote the destination.
Event Marketing 2026
We support all events through our website Event Listings and our social media, examples of event marketing will be listed as it goes live.
We also deliver the following events.
Big Tuesday and Wednesdays – Marketing Examples
Seafront Bouy
Road Signage – Hemsby Road
Road Signage – Beach Road Hemsby
Road Signage – Beach Road Hemsby
Great Yarmouth Wheels Festival Marketing
Wheels Event Guide 2026
Wheels Festival Attracted around 75,000 people onto the seafront, below are some examples of Wheels Marketing, for 2026 we also produced a Wheels Guide which can be found here.
Wheels Festival Event Guide 2026
Photography – 2026
We directly commission Photographers/Videographers to take destination and event images/video, appoint Videographers and drone pilots as required to promote the destination, the footage and images are shared with the media and used to promote the destination.
TV & Radio – 2026
We work closely with TV/Radio and News/Media crews seeking, supporting and hosting TV productions and assisting with the locations, activities this year will appear here as they are broadcast. We also create own on video content.
Harbour Radio – March 2026 – Pre Easter Interview
BBC Radio Norfolk – May 2026 – VAT in Tourism / Half Term
BBC Radio Norfolk – June 2026 – A life Time Of Baking
ITV Anglia – June 2026 Great Yarmouth baker cooks 250,000 slices of cake over six decades – Latest From ITV News
ITV Anglia – June 2026 – Wheels Festival
BBC Look East – Jul 2026 – Should Great Yarmouth prepare to wear UK culture crown? – BBC News
BBC Radio Norfolk – Aug 2026 – Big Wednesday Drone Display
BBC Radio Norfolk – Aug 2026 – BIG Weds Final Night
BBC Look East – Sept 2026 – Mural Jam Event
Destination Advert 2026
We developed a destination advert/video to promote the destination, its is promoted on a wide range of platforms including a paid for Campaign on You Tube targeted at Key markets. The Video was shot in May/Jun 26 and link can be found here, social media shorts were also developed.
Click on this link to view the video – Great Yarmouth Family Holiday – The Perfect UK Seaside Getaway
Event Sponsorship
While we will also invest in events, In 2026, we sponsored the following events
The Out There Festival – Park Sponsor – Website
Gorleston Cliff Top Gala – Event Sponsor – Website
Blogger/Influencer Ambassador Programme – 2026
We source and work with a significant number of selected bloggers/influencers to host them on day trips and articles, across various social media platforms, the programme starts in early summer and runs through until Christmas. If you are a local business and would like to be involved in this programme, please let us know.
In 2026 the results (as of 24th September)
Total Blogger/Influencer visits hosted (as of 24th September) – 68
Total reel views generated by the 68 visits (as of 24th September) – 115,232
Examples of the visits can be seen below.
National PR List -2026 (To be updated during Year)
Below will be a list of the coverage gained through our National PR in national media to date, due to copyright, we are not able to post all examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com.
National Media coverageJan – Sept 2026
| Date | Publication | Reach | Website Visits | Estimated Value |
| 5.1.26 | Daily Express | 114249 | £2,514.67 | |
| 5.1.26 | Daily Express | 114249 | £25,565.86 | |
| 10.1.26 | Timeout.com | 22700000 | £189.00 | |
| 12.1.26 | Mirror.co.uk | 59500000 | £31,829.34 | |
| 13.1.26 | Express.co.uk | 1640107 | £22,307.10 | |
| 13.1.26 | thescottishsun.co.uk | 322841 | £6,553.67 | |
| 13.1.26 | thesun.co.uk | 2999721 | £60,894.34 | |
| 16.1.26 | dailymail.co.uk | 7653682 | £114,973.61 | |
| 16.1.26 | thisismoney.co.uk | 167393 | £3,398.08 | |
| 13.3.26 | Timeout.com | 22700000 | £189.00 | |
| 18.3.26 | thescottishsun.co.uk | 322841 | £6,553.67 | |
| 18.3.26 | thesun.co.uk | 2999721 | £60,894.34 | |
| 21.3.26 | The Sun | |||
| 24.3.26 | thescottishsun.co.uk | 322841 | £6,553.67 | |
| 24.3.26 | thesun.co.uk | 2999721 | £60,894.34 | |
| 25.3.26 | Daily Mail | 875125 | £23,776.35 | |
| 15.4.26 | Mail Online | 7202868 | £122,823.31 | |
| 15.4.26 | Thisismoney.co.uk | 153880 | £3,123.76 | |
| 15.4.26 | timeout.co.uk | 581777 | £4,072.00 | |
| 15.4.26 | British Brief | 27300 | £191.00 | |
| 15.4.26 | MSN | 439000 | £3,073.00 | |
| 16.4.26 | thesun.co.uk | 5460000 | £38,220.00 | |
| 18.4.26 | Express.co.uk | 1494691 | £25,487.47 | |
| 24.4.26 | timeout.co.uk | 581777 | £737.50 | |
| 26.4.26 | Mirror.co.uk | 1530553 | £31,070.23 | |
| 1.5.26 | International Travel Writers Association newsletter | 2400 | ||
| 2.5.26 | Express.co.uk | 1494691 | £17,295.07 | |
| 2.5.26 | Telegraph online | 59600000 | £6,953.33 | |
| 3.5.26 | The Sunday Times | 647622 | £14,227.20 | |
| 10.5.26 | Scottish Sun | 322841 | £6,553.67 | |
| 10.5.26 | The Sun | 2999721 | 49000000 | £60,894.34 |
| 19.5.26 | The Times online | 27300000 | £31,850.00 | |
| 22.5.26 | Brit Brief | 624 | £12.67 | |
| 22.5.26 | Daily Mail online | 205610 | £1,000.00 | |
| 22.5.26 | thisismoney.co.uk | 149366 | £800.00 | |
| 25.5.26 | Daily Mail online | 205610 | 65800000 | £1,000.00 |
| 25.5.26 | thisismoney.co.uk | 149366 | £800.00 | |
| 26.5.26 | Best | 84130 | £5,696.92 | |
| 28.5.26 | Best of British | 31355 | £1,305.83 | |
| 1.6.26 | Family First | 1000000 | £7,500.00 | |
| 10.6.26 | Best of British | 31355 | £1,305.83 | |
| 13.6.26 | thescottishsun.co.uk | 322841 | £655.00 | |
| 13.6.26 | thesun.co.uk | 60894 | £608.00 | |
| 13.6.26 | thescottishsun.co.uk | 2999721 | £655.00 | |
| 20.6.26 | thescottishsun.co.uk | 322841 | £6,553.67 | |
| 20.6.26 | The Sun Scotland | 158424 | £43,435.50 | |
| 20.6.26 | The Sun | 1210915 | £38,942.18 | |
| 20.6.26 | thesun.co.uk | 2999721 | £60,894.34 | |
| 1.7.26 | My Weekly | 52090 | ||
| 1.7.26 | thetimes.com | 28600000 | ||
| 13.7.26 | The i | 141223 | £1,688.00 | |
| 13.7.26 | The I online | 7600000 | ||
| 14.7.26 | thetravelmagazine.net | 52600 | ||
| 24.7.26 | timeout.cm | 13700000 | ||
| 25.7.26 | Express.co.uk | 37200000 | ||
| 25.7.26 | AOL.co.uk | 3700000 | ||
| 26.7.26 | britbrief.co.uk | 42800 | ||
| 30.7.26 | Yahoo | 207823 | ||
| 31.7.26 | Cambridge-news.co.uk | 1100000 | ||
| 2.8.26 | Discover Britain | 50000 | £16,028.63 | |
| 1.8.26 | Preneur World | 900000 | £4,000.00 | |
| 1.8.26 | Best of British | 31355 | £1,305.83 | |
| 1.8.26 | Daily Express | 114249 | £23,051.18 | |
| 1.8.26 | Daily Mirror Ulster | 22027 | £3,171.94 | |
| 1.8.26 | The Daily Mirror | 185252 | £25,945.00 | |
| 1.8.26 | Daily Record | 82333 | £7,337.18 | |
| 1.8.26 | Daily Star | 194391 | £14,330.01 | |
| 3.8.26 | The Telegraph online | 59600000 | £1,500.00 | |
| 6.8.26 | Norwich Evening News | 9172 | £260.00 | |
| 15.8.26 | Daily Mirror Ulster | 22027 | £6,286.20 | |
| 15.8.26 | Daily Record | 82333 | £7,603.98 | |
| 15.8.26 | Daily Star | 114249 | £23,470.29 | |
| 15.8.26 | Daily Mirror | 185252 | £26,416.72 | |
| 19.8.26 | Coventry Telegraph | 14786 | £1,872.46 | |
| 19.8.26 | Derby Telegraph | 18903 | £2,804.84 | |
| 19.8.26 | Evening Gazette Teeside | 17557 | £3,317.38 | |
| 19.8.26 | Grimsby Telegraph | 16406 | £2,546.22 | |
| 19.8.26 | Huddersfield Examiner | 5500 | £1,949.04 | |
| 19.8.26 | Hull Daily Mail | 17450 | £4,314.65 | |
| 19.8.26 | Irvine Herald | 2928 | £3,099.34 | |
| 19.8.26 | Leicester Mercury | 22794 | £3,770.93 | |
| 19.8.26 | Liverpool Echo | 38474 | £9,108.02 | |
| 19.8.26 | Manchester Evening News | 23794 | £7,163.32 | |
| 19.8.26 | Newcastle Evening Chroncile | 26811 | £4,632.99 | |
| 19.8.26 | Newcastle Journal | 10789 | £3,165.44 | |
| 19.8.26 | Nottingham Post | 18600 | £4,522.22 | |
| 19.8.26 | Rutherglen Reformer | 2290 | £2,996.52 | |
| 19.8.26 | scottishsun.co.uk | 322841 | £4,063.28 | |
| 19.8.26 | Somerset Guardian | 4997 | £2,555.85 | |
| 19.8.26 | South Wales Evening Post | 22572 | £2,328.17 | |
| 19.8.26 | The Herald Plymouth | 18191 | £2,159.25 | |
| 19.8.26 | The Post (Bristol) | 9295 | £2,761.49 | |
| 19.8.26 | The Sentinel (stoke on Trent) | 28862 | £1,163.55 | |
| 19.8.26 | The Sun Online | 2999721 | £37,754.49 | |
| 20.8.26 | Birmingham Mail | 15367 | £8,276.30 | |
| 20.8.26 | Somerset Guardian | 4997 | £2,555.85 | |
| 20.8.26 | South Wales Echo | 10942 | £6,530.50 | |
| 21.8.26 | Stirling Observer | 2342 | £4,392.19 | |
| 21.8.26 | Western Daily Press | 11591 | £3,065.38 | |
| 21.8.26 | Western Mail | 13419 | £5,202.97 | |
| 23.8.26 | Sunday Sun Newcasle | 23486 | £4,496.94 | |
| 26.8.26 | Llanelli Star | 9172 | £1,444.80 | |
| 1.9.26 | Best of British | 31355 | £1,030.92 | |
| 1.9.26 | Coast | 29203 | £269.47 | |
| 16,832,264 | 500,956,732 | 1,272,534 |