Marketing Activity 2026

We will regularly update our marketing activities for 2026 as it happens so please check back for updated information.

Please look at 2025 to get an Idea of our activities.

Marketing Activity 2026

Below is a selection of some of our Marketing activities so far this year. Please note we will add to this page during the year.

Hosted Journalist Trips – 2026 Publications

We arrange, manage and host a number of journalists through our national PR campaign, working alongside our businesses  to provide complimentary accommodation, dining and attraction tickets in return for PR articles and coverage. A few examples will appear below, and full list of coverage will be at the bottom of this page.

Whats on Guide 2026

Our What on Guide (100,000 Copies Printed) and is scheduled to be published in March and is circulated across locations in Norfolk and Suffolk.

You can view last years here.

Whats On Guide 2025

Holiday and Short Break Guide 2026

Our Holiday and Short Break Guide for 2026 was completed in Dec and again highlights the accommodation and attractions we have to offer. The 2026 Guide is now live on our website click here to access and download

Destination Website

We operate and manage the Destination Website which receives over 650,000 visits a year  – follow this link to view the website  Visit Great Yarmouth

National PR – 2026 – Examples

We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. A few online examples are listed below.

The Sun – Inside the £40million overhaul of the UK’s ‘Golden Mile’ seaside town with restored palace and 120-room hotel

The Sun – Jan 2026 – Inside the £40million overhaul of the UK’s ‘Golden Mile’ seaside town with restored palace and 120-room hotel

The Scottish Sun – Jan 2026 – Inside the £40million overhaul of the UK’s ‘Golden Mile’ seaside town with restored palace and 120-room hotel

The Express -Jan 2026 – Iconic UK seaside town getting incredible £100m makeover in 2026

Timeout – Jan 2026- Historic British Seaside Town Great Yarmouth Is Set For A Dazzling Makeover In 2026

Visitor Mailouts – 2026

We send out newsletter emails to on our database, listing highlights, discounts and Events for the coming month and beyond.

Competitions – 2026

We develop competitions to raise awareness of the destination working with our PR agencies. 2025 Competitions will be listed here as the are published.

Golden Ticket Competition July and December 2026

Our Online competition to win attraction tickets be held in summer and Winter.

Local PR – 2026 – Examples 

We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. The coverage from our Press releases be be shown shown below

Social Media 2026

We have three main social media platforms in place to promote the destination.

Visit Great Yarmouth Facebook

Visit Great Yarmouth – YouTube

Visit Great Yarmouth – Instagram

Social Media Marketing 2026

We undertake organic social Media Marketing as well as ‘Paid for Social Media Campaigns’

 

Event Marketing 2026

We support all events through our website  Event Listings and our social media, examples of event marketing will be listed as it goes live.

We also deliver the following events.

Big Tuesday and Wednesdays

 

 

 

Great Yarmouth Wheels Festival Marketing 

Wheels Festival Attracted almost 70,000 people onto the seafront, below are some examples of Wheels Marketing

 

 

Photography – 2026

We directly commission Photographers/Videographers to take destination and event  images/video, appoint Videographers and drone pilots as required to promote the destination, the footage and images are shared with the media and used to promote the destination.

 

 

 

TV & Radio – 2026

We work closely with TV/Radio and News/Media crews seeking, supporting and hosting TV productions and assisting with the locations, activities this year will appear here as they are broadcast.

 

Blogger/Influencer Ambassador Programme – 2026

We will source and work with a significant number of selected bloggers/influencers on on day trips and articles, across various social media platforms, the programme will start in early summer,  examples will appear below.  If you are a local business and would like to be involved in this programme, please let us know.

 

National PR List -2026 (To be added during Year)

Below will be a  list of the  coverage gained through our National PR in national media to date, due to copyright, we are not able to post all examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com.

Media coverage 2026