Marketing Activity 2026
We will regularly update our marketing activities for 2026 as it happens so please check back for updated information.
Please look at 2025 to get an Idea of our activities.
Marketing Activity 2026
Below is a selection of some of our Marketing activities so far this year. Please note we will add to this page during the year.
Hosted Journalist Trips – 2026 Publications
We arrange, manage and host a number of journalists through our national PR campaign, working alongside our businesses to provide complimentary accommodation, dining and attraction tickets in return for PR articles and coverage. A few examples will appear below as the year progresses, and full list of coverage will be at the bottom of this page.
Currently we have press trips being planned with The Sun, Reach (Mirror/Express), Fabulous Magazine, Travel Magazine, Best of British and Prenuer Word.
Whats on Guide 2026
Our What’s on Guide (100,000 Copies Printed) went into Circulation on 9th March 2026 and is circulated across Norfolk and Suffolk.

Holiday and Short Break Guide 2026

Our Holiday and Short Break Guide for 2026 went live on 15th Dec 2025 and again highlights the accommodation and attractions we have to offer.
click here to access and download
Destination Website
We operate and manage the Destination Website which receives over 650,000 visits a year – follow this link to view the website Visit Great Yarmouth
National PR – 2026 – Examples
We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. A few online examples are listed below.
The Express -Jan 2026 – Iconic UK seaside town getting incredible £100m makeover in 2026
Time Out March 2026 The British Zoo That Just Became Home to a Rare Sumatran Tiger
Time Out April 2026 – The Best Pier in Britain Has Been Crowned for 2026
Visitor Mailouts – 2026
We send out newsletter emails to on our database, listing highlights, discounts and Events for the coming month and beyond.
Competitions – 2026
We develop competitions to raise awareness of the destination working with our PR agencies. 2025 Competitions will be listed here as the are published.
- That’s Life Magazine – Win a Holiday at Richardson’s Hemsby – April/May 2026
Golden Ticket Competition July and December 2026
Our Online competition to win attraction tickets be held in summer and Early Winter
.

Local PR – 2026 – Examples
We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. The coverage from our Press releases be be shown shown below
Great Yarmouth Mercury – Wheels Festival – Feb 26
Great Yarmouth Mercury – Half Term – Feb 26
Social Media 2026
We have three main social media platforms in place to promote the destination.
Event Marketing 2026
We support all events through our website Event Listings and our social media, examples of event marketing will be listed as it goes live.
We also deliver the following events.
Big Tuesday and Wednesdays


Great Yarmouth Wheels Festival Marketing
Wheels Festival Attracted almost 70,000 people onto the seafront, below are some examples of Wheels Marketing

Photography – 2026
We directly commission Photographers/Videographers to take destination and event images/video, appoint Videographers and drone pilots as required to promote the destination, the footage and images are shared with the media and used to promote the destination.


TV & Radio – 2026
We work closely with TV/Radio and News/Media crews seeking, supporting and hosting TV productions and assisting with the locations, activities this year will appear here as they are broadcast.
Harbour Radio – March 2026 – Pre Easter Interview
VGY Big Wed Fireworks 3048x1499mm 2026 (1) VGY Big Tues Fireworks 2440x914mm 2026 (1) BIg WED 2026 A4 Poster – Print (1) BIg TUE 2026 A4 Poster – Print Wheels 2026 Poster A3 – Print (1) – Copy – Copy Wheels 2026 Poster A3 – Print (1)
Event Sponsorship
While we will also invest in events, In 2026, we are sponsoring the following events
The Out There Festival – Park Sponsor – Website
Gorleston Cliff Top Gala – Event Sponsor – Website
Blogger/Influencer Ambassador Programme – 2026
We will source and work with a significant number of selected bloggers/influencers on on day trips and articles, across various social media platforms, the programme will start in early summer, examples will appear below. If you are a local business and would like to be involved in this programme, please let us know.
National PR List -2026 (To be added during Year)
Below will be a list of the coverage gained through our National PR in national media to date, due to copyright, we are not able to post all examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com.
National Media coverage 2026 to date
| Date | Publication | Reach | Website Visits | Estimated Value |
| 5.1.26 | Daily Express | 114249 | £2,514.67 | |
| 5.1.26 | Daily Express | 114249 | £25,565.86 | |
| 10.1.26 | Timeout.com | 22700000 | £189.00 | |
| 12.1.26 | Mirror.co.uk | 59500000 | £31,829.34 | |
| 13.1.26 | Express.co.uk | 1640107 | £22,307.10 | |
| 13.1.26 | thescottishsun.co.uk | 322841 | £6,553.67 | |
| 13.1.26 | thesun.co.uk | 2999721 | £60,894.34 | |
| 16.1.26 | dailymail.co.uk | 7653682 | £114,973.61 | |
| 16.1.26 | thisismoney.co.uk | 167393 | £3,398.08 | |
| 13.3.26 | Timeout.com | 22700000 | £189.00 | |
| 18.3.26 | thescottishsun.co.uk | 322841 | £6,553.67 | |
| 18.3.26 | thesun.co.uk | 2999721 | £60,894.34 | |
| 21.3.26 | The Sun | |||
| 24.3.26 | thescottishsun.co.uk | 322841 | £6,553.67 | |
| 24.3.26 | thesun.co.uk | 2999721 | £60,894.34 | |
| 25.3.26 | Daily Mail | 875125 | £23,776.35 | |
| 7,748,747 | 117,683,744 | 427,087 | ||

