Marketing Activity 2020

It was a challenging year for marketing Great Yarmouth, as a result we had to be quite creative in how we marketed Great Yarmouth during covid.

We issued over 20 National press releases and hosted  a number of journalists for press visits.

Please click on the links below to take you to some of the press highlights published in national Media

Daily Mail 11.08.2020

Metro News 05.08.2020

The Sun 15.08.2020

Below is a list of most of  the coverage gained in National Media which is estimated to be worth over £800,000 in media value, in addition we also undertook a handful of radio interviews, a couple of Regional TV broadcasts and supported a tourism news piece for Danish National TV.

Date Publication Format Reach*
11.03.2020 Good Housekeeping Online 1,800,000
19.03.2020 The Metro Print 49,014
29.03.2020 The People (Ulster) Print 3,652
29.03.2020 The People Print 143,517
01.04.2020 Group Leisure & Travel Print 7,000
08.04.2020 Eastern Daily Press Print 34,438
09.04.2020 Great Yarmouth Mercury Print 15,804
01.05.2020 Alliance Bulletin May 2020 Print 126,862
05.05.2020 Best Magazine Print 113,429
15.05.2020 Great Yarmouth Mercury Print 9,181
18.05.2020 Sheffield Telegraph Online 9,650
01.06.2020 Choice Magazine Print 34,598
02.06.2020 Eastern Daily Press Print 34438
05.06.2020 The Lady Print 27484
06.07.2020 Woman’s Own Magazine Print 124,187
13.06.2020 Made for Mums online Online 250,000
13.06.2020 The Guardian Print 129,053
14.06.2020 Sunday Mirror Print 371,540
01.07.2020 Choice Magazine Print 34,598
05.07.2020 The Sun Print 1,217,029
11.07.2020 ITV.com Online 560,593
12.07.2020 Daily Star on Sunday Print 171,713
14.07.2020 Blackpool Gazette Online 49,922
14.07.2020 Northampton Chronicle Online 34,426
14.07.2020 Skegness Standard Online 2,676
14.07.2020 The Shields Gazette Online 10,120
14.07.2020 Yorkshire Evening Post Print 16,108
14.07.2020 British Travel Journal Print 100,000
17.07.2020 The Sun Online 806,941
21.07.2020 Eastern Daily Press Print 34,438
21.07.2020 Evening News (Norwich) Print 9,172
23.07.2020 Country and Townhouse Print 300,000
23.07.2020 The Guardian Print 126,000
25.07.2020 Mail Online UK Online 2,009.108
26.07.2020 The Mail on Sunday Print 966299
28.07.2020 Harpers Bazaar Print 31710
28.07.2020 The Daily Mirror Print 454,685
28.07.2020 Eastern Daily Press Print 34438
31.07.2020 Lowestoft Journal Print 16964
01.08.2020 The Simple Things Print 65000
02.08.2020 Rugby Rep Print 275,000
03.08.2020 The Metro Online TBC
03.08.2020 The Metro Print 49,000
03.08.2020 The Metro (Scotland) Print 112088
05.08.2020 Daily Mail Print 1133268
05.08.2020 Daily Mail (Scotland) Print 67921
06.08.2020 Waitrose Weekend Print 400000
11.08.2020 Bella Magazine Print 173017
11.08.2020 Mail Online UK Online 2009108
14.08.2020 Scottish Sun Print 40640
15.08.2020 The Sun Print 1217029
15.08.2020 The Sun online Online 806941
26.08.2020 Evening News 24 (Norwich) Online 22815
26.08.2020 EDP 24 Online 121697
28.08.2020 Eastern Daily Press Print 34438
01.09.2020 Choice Magazine Print 34,598

*Reach  refers to the estimated total number of different people/households exposed, at least once, to a marketing medium during a period of time.