Marketing Activity 2025

This page will be populated and updated as our marketing plans are developed for 2025

 

Marketing Activity 2025

Below is a selection of some of our Marketing activities for 2024.

Hosted Journalist Trips – 2025 Publications

We host a number of journalists through our national PR campaigns, working alongside our business sector to provide complimentary accommodation, dining and attraction tickets in return for PR articles. A few examples are below, and full list of coverage is at the bottom of this page.

Why this British seaside destination makes the perfect winter break | The Independent

Love seals and sandy beaches? Head to Great Yarmouth and Horsey Gap in Norfolk for the ideal family holiday- Fenland Citizen

The article also appeared in MSN, Irish News  , South Wales Magazine, as well over 20 other regional titles (listing in spreadsheet at bottom of article).

Whats on Guide 2025

Our What on Guide is due to be printed (100,000 Copies) and  published in March  and be circulated across locations in Norfolk and Suffolk.

Holiday and Short Break Guide 2025

Our Holiday and Short Break Guide for 2024 was completed ready for the 2024 season and again highlights the accommodation and attractions we have to offer. The 2025 Guide is now live on our website click here to access and download

 

Destination Website

We operate and manage the Destination Website which receives over 650,000 visits a year  – follow this link to view the website  Visit Great Yarmouth

National PR – 2025 – Examples

We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. A few online examples are listed below.

Great Yarmouth Winter Gardens Regeneration | The Sun

Great Yarmouth Winter Gardens Regeneration| The Scottish Sun

The Story also appeared in The Express and Mirror

Visitor Mailouts – 2025

We send out newsletter emails to over thousands of potential visitors on our database, listing highlights, discounts and Events for the coming month and beyond.

Some Example Newletters

March 24 Visitor Newsletter

April 24 – Visitor Newsletter

May 24 – Visitor Newsletter

June 24 – Visitor Newsletter

Sept 24 – Visitor Newsletter

Competitions – 2025

We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies. 2025 Competitions will be listed here as the are published.

 

Local PR – 2025 – Examples 

We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. coverage will be listed here as it is published

Wheels Festival – EDP

Great Yarmouth tourism survey reveals holidaymaker trends | Eastern Daily Press

Great Yarmouth tourism survey reveals holidaymaker trends | Great Yarmouth Mercury

Social Media

We have three main social media platforms in place to promote the destination.

Visit Great Yarmouth Facebook

Visit Great Yarmouth – YouTube

Visit Great Yarmouth – Instagram

Social Media Marketing

We are planning  ‘Paid for Social Media Campaigns’ for 2025

More details will appear below

 

 

Event Marketing

We support all events through our website  https://www.visitgreatyarmouth.co.uk/whats-on/events-calendar  and our social media, examples of event marketing will be listed as it goes live.

We also delivered the following events.

Big Tuesday and Wednesdays

Great Yarmouth Wheels Festival Marketing 

Media Coverage and Marketing assets will be added as developed

 

 

 

Photography – 2025

We directly commission Photographers to take destination images and appoint Videographers as required to promote the destination, the footage and images are shared with the media and used to promote the destination.

     

Destination Videos -2025

We have a number of promotional videos, used to promote the destination, below is an example.

Videos can be viewed here Visit Great Yarmouth – YouTube

 

TV – 2025

We worked closely with TV crew supporting TV productions and assisting with the locations, activities this year will appear here as they are broadcast.

 

 

Blogger/Influencer Ambassador Programme – 2025

We will again be working with a with a  number of selected bloggers/influencers on on day trips and articles, across various social media platforms, the programme is due to start in the summer, an examples of the work will appear here.

National PR List -2025 to Date

Below is a list of the  coverage gained through our PR in  national media to date, due to copyright, we are not able to post all examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com. Media coverage

Date Publication Reach Website Visits Estimated Value
13.1.25 thescottishsun.co.uk 322841 £728.18
13.1.25 thesun.co.uk 2999721 £6,766.03
20.1.25 fenlandcitizen.co.uk 893 £18.13
20.1.25 kentonline.co.uk 5577.22 £2,747.40
20.1.25 lynnnews.co.uk
21.1.25 independent.co.uk 3,459,971 £70,237.41
21.1.25 MSN 565,300
21.1.25 Irish News 1,400,000
25.1.25 Evening Mail 6,058 £3,266.69
25.1.25 The Northern Echo 22,622 £2,637.96
25.1.25 The Herald 22,901 £3,716.03
27.1.25 The Bolton News 9,607 £1,555.69
27.1.25 Lancashire Telegraph 2,936 £1,514.63
27.1.25 News and Star 1,753 £2,769.68
27.1.25 South Wales Magazine 78 £1.58
27.1.25 telegraph.co.uk 2523172 £2,048.81
27.1.25 The Argus 10,581 £3,085.00
27.1.25 Yahoo Style UK 39,942 £32.00
28.1.25 thescottishsun.co.uk 322841 £4,980.79
28.1.25 thesun.co.uk 2,999,721 £45,670.75
28.1.25 Worcester News 7,061 £2,299.52
29.1.25 edp24.co.uk 163957 £1,098.35
29.1.25 greatyarmouthmercury.co.uk 23293 £156.04
11,822,354 3,088,472 £155,330.67