Marketing Group Meeting
18th May 2022
Marketing group meeting. 18th May
> Read moreWelcome to the website of Visit Great Yarmouth / Greater Yarmouth Tourism & Business Improvement Area (GYTABIA). We are the Destination Management Organisation (DMO) for the borough of Great Yarmouth and a Business Improvement District (BID)
The borough of Great Yarmouth is home to one of the UK’s top holiday areas encompassing beaches, broads, heritage and beautiful countryside. We work to maintain, support and improve the overall offer of the destination.
Our objectives are
In 2020 we began using the name Visit Great Yarmouth, which is the trading name of Greater Yarmouth Tourism & Business Improvement area (GYTABIA). GYTABIA was launched after a successful BID ballot in 2015 and we are now in our 2nd 5 year term as a business improvement district. Prior to 2015 we operated as the Great Yarmouth Tourism Association (GYTA) which was founded as a limited company in 1994. Our organisational roots can be traced back to the local Great Yarmouth tourism associations dating back to the 1960s
18th May 2022
Marketing group meeting. 18th May
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