Greater Yarmouth Tourism and Business Improvement Area

Welcome to the website of the Greater Yarmouth Tourism & Business Improvement Area (GYTABIA) which aims to keep you up to date with the exciting projects & events being delivered to help and support your business.

The borough of Great Yarmouth is home to one of the UK’s top holiday resorts encompassing beaches, broads, heritage and beautiful countryside. As competition grows from other resort areas we stand to lose ground unless we continually maintain, support or improve our offer. With the help of the Greater Yarmouth Tourism & Business Improvement Area we have now been able to support over 30 projects & events in Year 1 alone; covering the whole borough.  We have also been able to stage a much larger marketing campaign to increase awareness of the magic of the offer we have in our corner of the UK and in 2018 we staged an enormously successful air show on the 16th & 17th June – which was one of the largest events we have ever staged.

Business communities throughout the borough got together and submitted over 30 project ideas to help deliver against the objectives within the BID Business Plan. We are now coming to the end of year 5 of the 1st BID term and we are currently working towards a ballot for businesses to decide on a second 5 year BID term.  Our aim is to continually strive to support every levy payer so that at the end of this 1st BID term they will feel confident that the BID has worked for them and vote yes for a second BID term.