Press Activity 2022

2022 – January to July

We have continued to issue two or three  press releases each month as well as hosting journalists and running a Blogger Ambassador Programme and some national competitions. Our Facebook and Instagram pages are live and are growing and our You Tube Channel is in place. We have also worked with TV, radio and other media channels to promote the destination.

Below are some examples of our work.

Hosted Journalist Trips – 2022

We host a number of journalists through our national PR, working with our business sector to provide complementary accommodation, dining and attraction tickets in return for PR articles. More examples are listed at the bottom of this article.

Jewish Chronical  – Stay at Haven, Hopton –  February  click here

Candis Magazine – Stay at Richardson’s, Hemsby –  March  click here

Romford Recorder (& 20 other regional titles)  – Stay at Haven, Belton – May  click here

Mail on Sunday – Stay at Fritton Lake, Fritton – July  click here

I Newspaper – Stay at Prom Hotel – Great Yarmouth Aug –  click here

The Sun – Stay at Richardson’s Hemsby- Aug – click here

The London Metro – Stay at Prom Hotel – Great Yarmouth – Sept – click here

National PR – 2022 – Examples

We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination more examples can be found at the bottom of this article.

Readers Digest – Pleasure Beach and Hippodrome – 1st May  – click here

Essex Magazine – Mini Golf – 11th May – click here

West Wales Chronical – Mini Golf 11th May click here

National PR – Examples of Coverage in Local Publications

Our National PR also work with Regional and Local titles outside of Norfolk and Suffolk, below are the  links to the coverage from our early Autumn PR ( 6th September).

Fife Today    Harborough Mail    Peterborough Today    Leighton Buzzard Today    The News (Portsmouth)    Dewsbury Reporter    Wigan Evening Post    Harrogate Advertiser    Sheffield Star    Melton Times    Bedford Today    Shields Gazette    Hucknall Dispatch    Hartlepool Mail    Wakefield Express    Northern Ireland World    Burnley Express    Lancashire Evening Post    Northumberland Gazette    Sunderland Echo    Worksop Guardian    Milton Keynes Citizen    The Scotsman    Derbyshire Times    Biggleswade Today    Derry Journal    Edinburgh Evening News    Blackpool Gazette    Northampton Chronicle and Echo    The Scarborough News    Daventry Express    Stornoway Gazette    News Letter    Hemel Today    Halifax Courier    Mansfield Chad    Doncaster Free Press    The Bucks Herald    Galloway Gazette    Buxton Advertiser    Yorkshire Evening Post    Northampton Telegraph    Luton Today    Banbury Guardian    Glasgow World    Warwickshire World    Southern Reporter

Competitions – 2022

We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies.

Yeo Valley  – February – Prize Stay at Eco Barn – Winterton

Best Magazine – April – Prize Stay at Park Resorts (Cherry Tree) – Burgh Castle

Big Mini Golf Tour – Prize Stay at Richardson’s – Hemsby

UK Mums – July – Prize Stay at Richardson’s – Hemsby

Golden Ticket – July/August – Prize ‘Big Day Out’ worth over £500 – Ran for 5 week with the prize being awarded each week.

Local PR – 2022 – Examples 

Local PR is targeted at local residents and local day trip markets, some examples are highlighted below.

Great Yarmouth Mercury – Half Term Breaks 7th February  click here

Great Yarmouth Mercury – Easter Holidays – 20th April  click here

EDP – Attractions & Cost of Living  – 29th March  click here

EDP – Mini Golf Competition – 11th May  click here

Great Yarmouth Mercury – Golden Ticket  click here

Great Yarmouth Mercury – Summer Holiday  click here

Social Media

We have three social media platforms in place to promote the destination.

Visit Great Yarmouth Facebook

Visit Great Yarmouth – YouTube

Visit Great Yarmouth Instagram

 

Social Media Marketing

We have undertaken or have booked Paid for Social Media Campaigns for

Wheels Festival (Facebook)- June/Jul –  Which generated

Impressions: 420,455
Website visits: 7,845
Post “Likes”: 745
Post “Comments”: 446
Post “Shares”: 416

Big Wednesday Fireworks – Running Jul/Aug 2022

Destination Marketing – Running Jul – Oct 2022

 

Event Marketing

We have support some events as part of our funding agreement with them with the following traditional marketing, to compliment the digital campaign.

Wheels Festival  – 3 Adverts in EDP and 2 Adverts in Great Yarmouth Mercury

Summer Fireworks (Hemsby and Great Yarmouth) – Coastal Bus Adverts

BIG WEDNESDAYS Great Yarmouth Fireworks  – Poster Campaign

 

Radio – 2022

We undertake paid for advertising, as well as responding to arising opportunities, below is the radio coverage received so far this year.

Heart Radio – July – Visit Great Yarmouth  Destination Advert across the East of England on Heart Radio

BBC Radio Essex – 10th May – Mini Golf Competition Launch

Talk Sport – 10th May – Mini Golf Competition Launch

Heart National Breakfast – 10th May – Mini Golf Competition Launch

BBC Radio 5 Live – 10th May – Mini Golf Competition Launch

BBC Radio Norfolk 10th May – Mini Golf Competition Launch

BBC Radio Norfolk 10th May-  Mini Golf Competition Launch

Harbour Radio – 26th July – Tourism

BBC Radio Norfolk – 27th July  -Summer holidays

TV – 2022

We have supported a number of TV Broadcasts and Programmes in 2022.

ITV Anglia – 26th January – Great Yarmouth 2022 – Great Yarmouth

BBC Look East – 10th May – Mini Golf Competition Launch – Hemsby

Channel 5 – 10th May – Mini Golf Competition Launch – Hemsby

This Morning – 10th May – Mini Golf Competition Launch – Hemsby

Channel 4 /More 4 – May – Best of Britain by the sea TV Show (Ainsley Harriot & Grace Dent) – Great Yarmouth  (Invested in and supported)

ITV Anglia  – 15th July – Heatwave – Great Yarmouth

This Morning -18th July – Four Live Broadcasts from Great Yarmouth (Invested in and supported)

Loose Women – 18th Jul- Two Live Broadcasts from Great Yarmouth (Invested in and supported)

BBC New at Six – 18th Aug – Live Broadcast from Great Yarmouth Seafront  (travel)

BBC  News at Ten – 18th Aug – Recorded Broadcast Seafront and Station (travel)

Blogger/Influencer Ambassador Programme – 2022

We selected seven bloggers to work with on on day trips and articles, please see some examples below :

The Knight Tribe

The Knight Tribe – Sealife Centre  click here

The Knight Tribe – Merrivale Model Village click here

The Knight Tribe – Pleasure Beach –click here

The Knight Tribe – Windmill Adventure Golf – click here

The Mummy Adventure

The Mummy Adventure – Merrivale – click here

The Mummy Adventures Sealife – click here

The Mummy Adventure – Pleasure beach – click here

The Mummy Adventure – 5 Things to do in Great Yarmouth –click here

The Mum Diaries

The Mum Diaries – The Empire 2022  click here

The Mum Diaries – The Hippodrome 2022 click here

The Mum Diaries – The Pleasure Beach 2022 click here

The Mum Diaries – Golden Ticket click here

The Mum Diaries – Thrigby Hall  click here

The Mum Diaries – Hirsty’s click here

The Mum Diaries – Lacons Arms click here

Mimi Rose and Me

Mimi Rose and Me – Pleasure Beach – click here

Mimi Rose and Me – Sealife Centre – click here

Mimi Rose and Me – Merrivale –  click here

Plutonium Sox

Plutonium Sox – Dog Friendly Great Yarmouth click here

Plutonium Sox – Indoor Activities in Great Yarmouth click here

Our Little Escapades

Our Little Escapades Visiting Great Yarmouth click here

That’s The Way the Cookie Crumbles

Cookie Crumbles – Pleasure beach – click here

Cookie Crumbles – Hirsty’s – click here

 

We also have some examples of other blogger trips arranged through opportunity as part of wider blogger activities

Mummy and Moose Sealife – click here

Me him the dog and the baby – Wellington Bowl – click here
Me him the dog and the baby – Pleasure Beach  click here

National PR List

Below is a list of most of the coverage gained in national media, due to copyright, we are not able to post examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence and this can be requested by emailing info@gyta.com

Date Publication Reach Value
21.01.22 Great British Life 18,000 £120.00
11.02.22 The Telegraph online 19,627,000
25.02.22 The Jewish Chronicle 20090 £9,511.42
27.02.22 The Jewish Chronicle (Web) 29647 £796.00
23.03.22 Countryfile Magazine (Web) 9290 £249.00
16.03.22 Candis online 6313 £86.00
01.04.22 Candis 95,894 £4,544.11
05.04.22 Best 126862 £2,479.12
05.04.22 Best 126862 £5,942.44
09.04.22 Daily Star 288819 £5,431.80
10.04.22 Sunday Mirror (Ulster) 15746 £550.08
10.04.22 Sunday Mirror 371540 £5,404.32
10.04.22 Country & Town House Instagram
30.04.22 Mail+ (Web) £572.00
01.05.22 Mail Online UK (Web) 2009108 £472,281.00
01.05.22 Reader’s Digest 102221 £10,608.48
01.05.22 Reader’s Digest 102221 £2,268.48
01.05.22 Reader’s Digest 102221 £2,301.84
01.05.22 The Mail on Sunday (Scotland) 57,778.00 £16,566.21
01.05.22 The Mail on Sunday 966299 £16,566.21
01.05.22 This is Money (Web) 211409 £12,183.00
01.06.22 Country and Town House 60000 £26,270.14
07.05.22 Daily Mail 1133268 £135,126.15
10.05.22 Essex Magazine 5765 £155.00
11.05.22 About My Generation (Web) 988 £27.00
12.05.22 InterGame Online (Web) 436 £10.00
12.05.22 West Wales Chronicle 1133 £30.00
14.05.22 The Sun (Scotland) 158424 £10,325.20
16.05.22 Hackney Gazette (Web) 7857 £211.00
16.05.22 Barking and Dagenham Post (web) 660 £15.00
16.05.22 Cambridge Times (Web) 5092 £137.00
16.05.22 Dunmow Broadcast (Web) 1985 £53.00
16.05.22 East London Advertiser (Web) 748 £25.00
16.05.22 Herts Advertiser (Web) 15182 £408.00
16.05.22 Hitchin Comet (Web) 29700 £797.00
16.05.22 Ilford Recorder (Web) 748 £15.00
16.05.22 Islington Gazette (Web) 294 £13.00
16.05.22 Kilburn Times (Web) 5585 £149.00
16.05.22 Newham Recorder (Web) 6525 £175.00
16.05.22 Romford Recorder (Web) 748 £30.00
16.05.22 Royston Crow (Web) 2691 £72.00
16.05.22 Welwyn & Hatfield Times (Web) 23307 £626.00
17.05.22 Best Magazine 126862 £6,070.12
18.05.22 Newham Recorder 19536 £2,381.58
18.05.22 Barking and Dagenham Post 11131 £2,508.80
19.05.22 Brent and Kilburn Times 41804 £5,544.00
19.05.22 Ely Standard 5314 £1,356.96
19.05.22 Hackney Gazette 1778 £2,260.44
19.05.22 Islington Gazette 6746 £4,392.40
21.05.22 The Sun (Scotland) 158424 £12,937.60
21.05.22 The Sun 1217029 £12,937.60
22.05.22 The Sun (Scotland) 158424 £1,928.20
22.05.22 The Sun 1217029 £1,928.20
01.06.22 The Daily Mirror 325721 £6,543.06
04.06.22 Daily Star 194391 £2,510.24
04.06.22 The Sun (Scotland) 158424 £14,554.80
04.06.22 The Sun 1217029 £12,937.60
08.06.22 Reader’s Digest (Web) 80194
19.06.22 Daily Star on Sunday 106995 £3,343.24
19.06.22 Sunday Express 248666 £5,191.10
19.06.22 Sunday Mirror (Ulster) 15746 £439.30
19.06.22 Sunday Mirror 371540 £4,315.95
24.06.22 iNews (Web) 1609658 £43,206.00
01.07.22 Choice Magazine 34598 £590.70
05.07.22 Best 126862 £468.16
18.7.22 ITV This Morning 4 lives (9 mins) 761,100 £122,796.00
18.7.22 ITV Loose Women 2 live  (time 4.5 mins) 769,300 £61,398.00
18.7.22 UK Mums TV 140,000 £1,000.00
24.7.22 Mail on Sunday Scotland 57,778 £35,399.76
24.7.22 Mail on Sunday Scotland 748,965 £35,399.76
24.7.22 Mail online UK (Web) 2,009,108 £15,000.00
26.7.22 Best Magazine 126,862 £6,171.20
31.7.22 The Sun 1,217,029 £6,468.80
01.08.22 Norfolk Magazine 12,841 £7,519.20
02.08.22 Country and Town House (Web) 13,288 £357.00
09.08.22 Country and Town House (Web) 13,288 £357.00
14.08.22 The Sun 1,217,029 £7,153.00
15.08.22 Metro (Scotland) 121,196 £3,682.80
15.08.22 Metro (London) 667,491 £28,409.77
20.08.22 iNews (Web) 1,609,658 £43,206.00
20.08.22 I (The paper for today) 141,223 £30,848.24
20.08.22 I (The paper for today) (Scotland) 13,536 £42,467.70
20.08.22 My Weekly 96,527 £14,255.87
21.08.22 Daily Star on Sunday 106,995 £8,326.56
21.08.22 Sunday Express 248,666 £8,847.44
21.08.22 Sunday Mirror (Ulster) 15,746 £660.86
21.08.22 Sunday Mirror 371,540 £6,492.69
28.08.22 Daily Star on Sunday 106,995 £5,267.18
28.08.22 Sunday Express 248,666 £8,847.44
28.08.22 Sunday Mirror (Ulster) 15,746 £653.22
28.08.22 Sunday Mirror 371,540 £6,267.51
29.08.22 Eastern Daily Press 121,697 £3,267.00
29.08.22 Great Yarmouth Mercury 15,804 £424.00
29.08.22 The Telegraph online 19,627,000
29.08.22 Yahoo! Style UK (Web) 35,521 £953.00
30.08.22 Eastern Daily Press 34,438 £2,008.17
01.09.22 Choice Magazine 34598 £590.70
03.09.22 Bedford Today (Web) 1,122 £12.00
03.09.22 Biggleswade Chronicle (Web) 4,545 £122.00
06.09.22 Blackpool Gazette (Web) 49,922 £1,340.00
06.09.22 Dewsbury Reporter (Web) 3,105 £83.00
06.09.22 Doncaster Free Press (Web) 27,117 £728.00
06.09.22 Harborough Today (Web) 2,933 £79.00
06.09.22 Harrogate Advertiser (Web) 14,615 £392.00
06.09.22 Luton News (Web) 10,710 £733.00
06.09.22 Mansfield Chad (Web) 27,036 £726.00
06.09.22 Banbury Guardian (Web) 4,159 £112.00
06.09.22 Bucks Herald (Web) 10,120 £271.00
06.09.22 Burnley Express (Web) 13,790 £370.00
06.09.22 Buxton Today (Web) 3,140 £91.00
06.09.22 Daventry Today (Web) 6,222 £167.00
06.09.22 Derbyshire Times (Web) 30,275 £813.00
06.09.22 Derry Journal (Web) 748 £80.00
06.09.22 Edinburgh Evening News (Web) 31,352 £842.00
06.09.22 Fife Today (Web) 630 £60.00
06.09.22 Galloway Gazette (Web) 1,295 £30.00
06.09.22 Glasgow World (Web) 962 £26.00
06.09.22 Halifax Evening Courier (Web) 27,155 £729.00
06.09.22 Hartlepool Mail (Web) 11,842 £317.00
06.09.22 Hemel Hempstead Gazette (Web) 6,576 £177.00
06.09.22 Hucknall Dispatch 6,284 £169.00
06.09.22 Isle of Wight County Press (Web) 1,945 £186.00
06.09.22 Lancashire Evening Post (Web) 53,503 £1,436.00
06.09.22 Leighton Buzzard Today (Web_ 10,780 £289.00
06.09.22 Melton Times (Web) 3,740 £20.00
06.09.22 Milton Keynes Citizen (Web) 13,854 £372.00
06.09.22 NewsLetter (web) 1,122 £61.00
06.09.22 Northmapton Chronicle and Echo (Web) 34,426 £924.00
06.09.22 Northampton Evening Telegraph (Web) 24,567 £659.00
06.09.22 Northern Ireland World (Web) 1,527 £101.00
06.09.22 Northumberland Gazette (Web) 11,242 £50.00
06.09.22 Peterborough Evening Telegraph (Web) 34,485 £1,634.00
06.09.22 Scarborough Evening News (Web) 11,153 £299.00
06.09.22 Sheffield Star (Web) 111,419 £2,991.00
06.09.22 Shields Gazette (Web) 10,120 £271.00
06.09.22 Southern Reporter (Web) 4,420 £119.00
06.09.22 Stornoway Gazette (Web) 3,740 £100.00
06.09.22 Sunderland Echo (Web) 23,454 £629.00
06.09.22 The News (Portsmouth) (Web) 33,875 £909.00
06.09.22 The Scotsman (Web) 273,782 £7,349.00
06.09.22 Wakefield Express (Web) 13,758 £369.00
06.09.22 Warwickshire World (Web) 10,780 £289.00
06.09.22 Wigan Today (Web) 29,756 £799.00
06.09.22 Worksop Guardian (Web) 7,590 £204.00
06.09.22 Yorkshire Evening Post (Web) 108,570 £3,364.00
Totals 65,404,791 £1,437,865.92