Marketing Activity 2026

We will regularly update our marketing activities for 2026 as it happens so please check back for updated information.

Please look at 2025 to get an Idea of our activities.

Marketing Activity 2026

Below is a selection of some of our Marketing activities so far this year. Please note we will add to this page during the year.

Hosted Journalist Trips – 2026 Publications

We arrange, manage and host a number of journalists through our national PR campaign, working alongside our businesses  to provide complimentary accommodation, dining and attraction tickets in return for PR articles and coverage. A few examples will appear below as the year progresses, and full list of coverage will be at the bottom of this page.

Currently we have press trips being planned with The Sun, Reach (Mirror/Express), Fabulous Magazine, Travel Magazine, Best of British and Prenuer Word.

Whats on Guide 2026

Our What’s on Guide (100,000 Copies Printed) went into Circulation on 9th March 2026 and is circulated across Norfolk and Suffolk.

Whats On Guide 2026

Holiday and Short Break Guide 2026

Our Holiday and Short Break Guide for 2026 went live on 15th Dec 2025 and again highlights the accommodation and attractions we have to offer.

click here to access and download

Destination Website

We operate and manage the Destination Website which receives over 650,000 visits a year  – follow this link to view the website  Visit Great Yarmouth

National PR – 2026 – Examples

We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. Some online examples are listed below articles are predominantly destination focused, but some are tourism business stories.

The Sun – Jan 2026 – Inside the £40million overhaul of the UK’s ‘Golden Mile’ seaside town with restored palace and 120-room hotel

The Scottish Sun – Jan 2026 – Inside the £40million overhaul of the UK’s ‘Golden Mile’ seaside town with restored palace and 120-room hotel

The Express -Jan 2026 – Iconic UK seaside town getting incredible £100m makeover in 2026

Timeout – Jan 2026- Historic British Seaside Town Great Yarmouth Is Set For A Dazzling Makeover In 2026

Time Out March 2026 The British Zoo That Just Became Home to a Rare Sumatran Tiger

Time Out April 2026 – The Best Pier in Britain Has Been Crowned for 2026

Daily Mail April 2026 – UK’s Pier of the Year 2026 revealed – beating 62 other seafront icons to the top spot

The Sun – April 2026 – UK seaside town undergoing a £40million overhaul is officially home to the country’s best pier 

Brit Brief – April 2026 – Britannia Pier in Great Yarmouth Crowned UK’s Pier of the Year 2026 – British Brief

MSN – April – 2026 – UK’s pier of the year 2026 revealed – beating 62 other seafront icons to the top spot

Daily Express – April 2026 – Iconic UK seaside town is home to Britain’s best pier – undergoing major £40m revamp

Time Out – April 2026 – Best UK Seaside Towns to Visit

The Sun – May 2026 10 last-minute holidays you can still book for May half term – Item 8 Great Yarmouth

Daily Mail – May 2026 The UK’s best days out this summer as Government cuts £300M worth of VAT on tickets

The Times – Roll up for Britain’s best piers… here are my top six – May 2026

The Sun June 2026 10 of the best holidays where you can still watch the World Cup – and find lots else to do afterwards

The Scottish Sun – June – 2026 10 of the best holidays where you can still watch the World Cup – and find lots else to do afterwards

Family First Travel & Tourism – June 2026 – Summer 2026  page 83 to 85

The Times – July 2026 – Great Yarmouth Included in the UK’s 50 best beaches for 2026

I Newspaper – July 2026 – England’s seven best hop-on, hop-off railway hikes to explore the coast path- 4th Hike

Travel Guide – July 2026 – Great Yarmouth, Norfolk, UK

Trip Reporter – July 2026 – Guide To Great Yarmouth Hiking Trails.

The Sun – New Drone Show in Great Yarmouth – Aug 2026Charming UK seaside town AXES summer fireworks display tonight – and replaces it with 200 AI-controlled drones

Competitions – 2026

We develop competitions to raise awareness of the destination working with our PR agencies. 2025 Competitions will be listed here as the are published.

  • That’s Life Magazine – Win a Holiday at Richardson’s Hemsby – April/May 2026

Golden Ticket Competition July and December 2026

Our Online competition to win attraction the first was held in July/Aug and the second will be in Early Winter for a Christmas Comp.

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Local PR – 2026 – Examples 

We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. The coverage from our Press releases be be shown shown below

EDP – Wheels Festival – Feb 26

Great Yarmouth Mercury – Wheels Festival – Feb 26

EDP – Half Term – Feb 26

Great Yarmouth Mercury – Half Term – Feb 26

EDP Great Yarmouth named one of UK’s top seaside towns to visit- Apr 26

Great Yarmouth Mercury – Great Yarmouth named one of UK’s top seaside towns to visit – Apr 26

Great Yarmouth Mercury Businesses on Norfolk coast react to summer VAT being cut – May 26

EDP – Businesses on Norfolk coast react to summer VAT being cut – May 26

EDP Great Yarmouth Wheels Festival 2026: All you need to know | Eastern Daily Press – Jun 26

Great Yarmouth Mercury Woman behind Sara’s Tearooms in Great Yarmouth shares story – June 26

EDP – Great Yarmouth Wheels Festival 2026 on seafront – June 2026

Great Yarmouth Mercury – Wheels Festival – June 2026

EDP – July 2026 – Firework and aerobatic displays return over Great Yarmouth

Great Yarmouth Mercury – July 2026 -Firework and aerobatic displays return over Great Yarmouth

EDP – July 2026 – Great Yarmouth’s own golden ticket for top attractions

Great Yarmouth Mercury – July 2026 – Great Yarmouth’s own golden ticket for top attractions

BBC Norfolk – Great Yarmouth switches to Drone Show- Aug 2026

Great Yarmouth Mercury – Drone show to replace Great Yarmouth firework display – Aug 2026

EDP – Drone show to replace Great Yarmouth firework display – Aug 2026

BBC Norfolk – New Drone Show- Aug 2026

Broadland – Great Yarmouth Fireworks Replaced By Drone Show -Aug 2026

Great Yarmouth Mercury – 400-drone show for Great Yarmouth’s Big Wednesdays finale

Social Media 2026

We have three main social media platforms in place to promote the destination.

Visit Great Yarmouth Facebook

Visit Great Yarmouth – YouTube

Visit Great Yarmouth – Instagram

 

Event Marketing 2026

We support all events through our website  Event Listings and our social media, examples of event marketing will be listed as it goes live.

We also deliver the following events.

Big Tuesday and Wednesdays – Marketing Examples

Seafront Bouy

Road Signage – Hemsby Road

Road Signage – Beach Road Hemsby

Road Signage – Beach Road Hemsby

 

 

Great Yarmouth Wheels Festival Marketing 

Wheels Festival Attracted around  75,000 people onto the seafront, below are some examples of Wheels Marketing

Wheels Festival Event Guide 2026

 

Photography – 2026

We directly commission Photographers/Videographers to take destination and event  images/video, appoint Videographers and drone pilots as required to promote the destination, the footage and images are shared with the media and used to promote the destination.

 

 

 

TV & Radio – 2026

We work closely with TV/Radio and News/Media crews seeking, supporting and hosting TV productions and assisting with the locations, activities this year will appear here as they are broadcast. We also create own on video content.

Harbour Radio – March 2026 – Pre Easter Interview

BBC Radio Norfolk  – May 2026 – VAT in Tourism / Half Term

BBC Radio Norfolk – June 2026 – A life Time Of Baking

ITV Anglia – June 2026 Great Yarmouth baker cooks 250,000 slices of cake over six decades – Latest From ITV News

  

ITV Anglia – June 2026 – Wheels Festival

BBC Radio Norfolk – Aug 2026 – Big Wednesday Drone Display

BBC Radio Norfolk – Aug 2026 – BIG Weds Final Night

Destination Advert 2026

We developed a destination advert/video to promote the destination, its is promoted on a wide range of platforms including a paid for Campaign on You Tube targeted at Key markets. The Video was shot in May/Jun 26 and link can be found here, social media shorts were also developed.

Great Yarmouth Family Holiday – The Perfect UK Seaside Getaway

Event Sponsorship

While we will also  invest in events, In 2026, we are sponsoring the following events

The Out There Festival – Park Sponsor – Website

Gorleston Cliff Top Gala – Event Sponsor – Website

 

Blogger/Influencer Ambassador Programme – 2026

We will source and work with a significant number of selected bloggers/influencers to host them on day trips and articles, across various social media platforms, the programme will start in early summer,  examples will appear below in the Autumn.  If you are a local business and would like to be involved in this programme, please let us know.

In 2025 the results were as follows

Total Blogger/Influencer visits hosted during 2025 – 106

Total reel views generated by the 106 visits in 2025 – 247, 333

 

National PR List -2026 (To be added during Year)

Below will be a  list of the  coverage gained through our National PR in national media to date, due to copyright, we are not able to post all examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com.

National Media coverage 2026 to date

Date Publication Reach Website Visits Estimated Value
5.1.26 Daily Express 114249 £2,514.67
5.1.26 Daily Express 114249 £25,565.86
10.1.26 Timeout.com 22700000 £189.00
12.1.26 Mirror.co.uk 59500000 £31,829.34
13.1.26 Express.co.uk 1640107 £22,307.10
13.1.26 thescottishsun.co.uk 322841 £6,553.67
13.1.26 thesun.co.uk 2999721 £60,894.34
16.1.26 dailymail.co.uk 7653682 £114,973.61
16.1.26 thisismoney.co.uk 167393 £3,398.08
13.3.26 Timeout.com 22700000 £189.00
18.3.26 thescottishsun.co.uk 322841 £6,553.67
18.3.26 thesun.co.uk 2999721 £60,894.34
21.3.26 The Sun
24.3.26 thescottishsun.co.uk 322841 £6,553.67
24.3.26 thesun.co.uk 2999721 £60,894.34
25.3.26 Daily Mail 875125 £23,776.35
15.4.26 Mail Online 7202868 £122,823.31
15.4.26 Thisismoney.co.uk 153880 £3,123.76
15.4.26 timeout.co.uk 581777 £4,072.00
15.4.26 British Brief 27300 £191.00
15.4.26 MSN 439000 £3,073.00
16.4.26 thesun.co.uk 5460000 £38,220.00
18.4.26 Express.co.uk 1494691 £25,487.47
24.4.26 timeout.co.uk 581777 £737.50
26.4.26 Mirror.co.uk 1530553 £31,070.23
1.5.26 International Travel Writers Association newsletter 2400
2.5.26 Express.co.uk 1494691 £17,295.07
2.5.26 Telegraph online 59600000 £6,953.33
3.5.26 The Sunday Times 647622 £14,227.20
10.5.26 Scottish Sun 322841 £6,553.67
10.5.26 The Sun 2999721 49000000 £60,894.34
19.5.26 The Times online 27300000 £31,850.00
22.5.26 Brit Brief 624 £12.67
22.5.26 Daily Mail  online 205610 £1,000.00
22.5.26 thisismoney.co.uk 149366 £800.00
25.5.26 Daily Mail  online 205610 65800000 £1,000.00
25.5.26 thisismoney.co.uk 149366 £800.00
26.5.26 Best 84130 £5,696.92
28.5.26 Best of British 31355 £1,305.83
1.6.26 Family First 1000000 £7,500.00
10.6.26 Best of British 31355 £1,305.83
13.6.26 thescottishsun.co.uk 322841 £655.00
13.6.26 thesun.co.uk 60894 £608.00
13.6.26 thescottishsun.co.uk 2999721 £655.00
20.6.26 thescottishsun.co.uk 322841 £6,553.67
20.6.26 The Sun Scotland 158424 £43,435.50
20.6.26 The Sun 1210915 £38,942.18
20.6.26 thesun.co.uk 2999721 £60,894.34
1.7.26 My Weekly 52090
1.7.26 thetimes.com 28600000
13.7.26 The i 141223 £1,688.00
13.7.26 The I online 7600000
14.7.26 thetravelmagazine.net 52600
24.7.26 timeout.cm 13700000
25.7.26 Express.co.uk 37200000
25.7.26 AOL.co.uk 3700000
26.7.26 britbrief.co.uk 42800
30.7.26 Yahoo 207823
31.7.26 Cambridge-news.co.uk 1100000
2.8.26 Discover Britain 50000 £16,028.63
15,316,751 437,134,170 £982,540