Marketing Activity 2026

We will regularly update our marketing activities for 2026 as it happens so please check back for updated information.

Please look at 2025 to get an Idea of our activities.

Marketing Activity 2026

Below is a selection of some of our Marketing activities so far this year. Please note we will add to this page during the year.

Hosted Journalist Trips – 2026 Publications

We arrange, manage and host a number of journalists through our national PR campaign, working alongside our businesses  to provide complimentary accommodation, dining and attraction tickets in return for PR articles and coverage. A few examples will appear below as the year progresses, and full list of coverage will be at the bottom of this page.

Currently we have press trips being planned with The Sun, Reach (Mirror/Express), Fabulous Magazine, Travel Magazine, Best of British and Prenuer Word.

Whats on Guide 2026

Our What’s on Guide (100,000 Copies Printed) went into Circulation on 9th March 2026 and is circulated across Norfolk and Suffolk.

Whats On Guide 2026

Holiday and Short Break Guide 2026

Our Holiday and Short Break Guide for 2026 went live on 15th Dec 2025 and again highlights the accommodation and attractions we have to offer.

click here to access and download

Destination Website

We operate and manage the Destination Website which receives over 650,000 visits a year  – follow this link to view the website  Visit Great Yarmouth

National PR – 2026 – Examples

We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. A few online examples are listed below.

The Sun – Jan 2026 – Inside the £40million overhaul of the UK’s ‘Golden Mile’ seaside town with restored palace and 120-room hotel

The Scottish Sun – Jan 2026 – Inside the £40million overhaul of the UK’s ‘Golden Mile’ seaside town with restored palace and 120-room hotel

The Express -Jan 2026 – Iconic UK seaside town getting incredible £100m makeover in 2026

Timeout – Jan 2026- Historic British Seaside Town Great Yarmouth Is Set For A Dazzling Makeover In 2026

Time Out March 2026 The British Zoo That Just Became Home to a Rare Sumatran Tiger

Time Out April 2026 – The Best Pier in Britain Has Been Crowned for 2026

Daily Mail April 2026 – UK’s Pier of the Year 2026 revealed – beating 62 other seafront icons to the top spot

The Sun – April 2026 – UK seaside town undergoing a £40million overhaul is officially home to the country’s best pier 

Brit Brief – April 2026 – Britannia Pier in Great Yarmouth Crowned UK’s Pier of the Year 2026 – British Brief

MSN – April – 2026 – UK’s pier of the year 2026 revealed – beating 62 other seafront icons to the top spot

Daily Express – April 2026 – Iconic UK seaside town is home to Britain’s best pier – undergoing major £40m revamp

Visitor Mailouts – 2026

We send out newsletter emails to on our database, listing highlights, discounts and Events for the coming month and beyond.

Competitions – 2026

We develop competitions to raise awareness of the destination working with our PR agencies. 2025 Competitions will be listed here as the are published.

  • That’s Life Magazine – Win a Holiday at Richardson’s Hemsby – April/May 2026

Golden Ticket Competition July and December 2026

Our Online competition to win attraction tickets be held in summer and Early Winter

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Local PR – 2026 – Examples 

We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. The coverage from our Press releases be be shown shown below

EDP – Wheels Festival – Feb 26

 

Event Marketing 2026

We support all events through our website  Event Listings and our social media, examples of event marketing will be listed as it goes live.

We also deliver the following events.

Big Tuesday and Wednesdays

 

 

Great Yarmouth Wheels Festival Marketing 

Wheels Festival Attracted almost 70,000 people onto the seafront, below are some examples of Wheels Marketing

 

Photography – 2026

We directly commission Photographers/Videographers to take destination and event  images/video, appoint Videographers and drone pilots as required to promote the destination, the footage and images are shared with the media and used to promote the destination.

 

 

 

TV & Radio – 2026

We work closely with TV/Radio and News/Media crews seeking, supporting and hosting TV productions and assisting with the locations, activities this year will appear here as they are broadcast.

Harbour Radio – March 2026 – Pre Easter Interview

VGY Big Wed Fireworks 3048x1499mm 2026 (1) VGY Big Tues Fireworks 2440x914mm 2026 (1)   BIg WED 2026 A4 Poster – Print (1) BIg TUE 2026 A4 Poster – Print Wheels 2026 Poster A3 – Print (1) – Copy – Copy Wheels 2026 Poster A3 – Print (1)

Event Sponsorship

While we will also  invest in events, In 2026, we are sponsoring the following events

The Out There Festival – Park Sponsor – Website

Gorleston Cliff Top Gala – Event Sponsor – Website

 

Blogger/Influencer Ambassador Programme – 2026

We will source and work with a significant number of selected bloggers/influencers on on day trips and articles, across various social media platforms, the programme will start in early summer,  examples will appear below.  If you are a local business and would like to be involved in this programme, please let us know.

 

National PR List -2026 (To be added during Year)

Below will be a  list of the  coverage gained through our National PR in national media to date, due to copyright, we are not able to post all examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com.

National Media coverage 2026 to date

Date Publication Reach Website Visits Estimated Value
5.1.26 Daily Express 114249 £2,514.67
5.1.26 Daily Express 114249 £25,565.86
10.1.26 Timeout.com 22700000 £189.00
12.1.26 Mirror.co.uk 59500000 £31,829.34
13.1.26 Express.co.uk 1640107 £22,307.10
13.1.26 thescottishsun.co.uk 322841 £6,553.67
13.1.26 thesun.co.uk 2999721 £60,894.34
16.1.26 dailymail.co.uk 7653682 £114,973.61
16.1.26 thisismoney.co.uk 167393 £3,398.08
13.3.26 Timeout.com 22700000 £189.00
18.3.26 thescottishsun.co.uk 322841 £6,553.67
18.3.26 thesun.co.uk 2999721 £60,894.34
21.3.26 The Sun
24.3.26 thescottishsun.co.uk 322841 £6,553.67
24.3.26 thesun.co.uk 2999721 £60,894.34
25.3.26 Daily Mail 875125 £23,776.35
7,748,747 117,683,744 427,087