Marketing Activity 2021

2021 had a difficult start with lockdown, and as tourism slowly began to open up in early summer, we were able to increase our activities, although as we headed towards the end of the year we again began to have challenges with Covid.

During 2021 we issued 28 national press releases,  hosted 15 journalists for press visits, issued 8 local press releases, worked on 4 national competitions, commissioned articles to bloggers and influencers and hosted a number of day visits from bloggers. A full list of national media coverage can be seen below.

The overall media value of the activities in 2021 was close to £4 million. Below are some examples of our media coverage, this is far from the complete picture, but gives an idea of our work in 2021.

Hosted Journalist Trips – 2021 – Examples 

House of Coco – Winterton Cottages April Cottage – Winterton –  April 2021

Love Exploring  – Haven Wild Duck – Belton – June 2021

The Sun – Haven Cherry Tree – Burgh Castle – June 2021

Daily Star – Pier Hotel – Gorleston – June 2021

The Independent, Bournemouth Echo, The Scottish Herald, Dorset Echo – Andover Hotel – Great Yarmouth – June 2021

Northern Ireland Travel Magazine – Great Yarmouth Attractions – July 2021

Country Life – Fritton Lake – Fritton –  July 2021

Business Travel News – Great Yarmouth Attractions – August 2021

Country & Town House – Fritton Lake – Fritton – October 2021

The Jewish Chronicle – Pier Hotel – Gorleston – October 2021

The Guardian – Mill Farm Eco Barn – Winterton – November 2021

National  Competitions – 2021

Visit East OF England Website – March 2021 – Prize Haven Seashore Stay – 23,000 Entries

Best Magazine – April 2021 – Prize Richardson Stay – Hemsby – 2,384 Entries

Love Exploring – May 2021 – Pier Hotel Stay – 7733 Entries

National Geographic Traveller – Winterton Cottages – Holiday Voucher – May/June 2021 – 3870 Entries

Local PR – 2021 – Examples 

EDP    – Hemsby Day Trip – May 2021

EDP   – Great Yarmouth Day Trip – May 2021

EDP – What Visitors say about us – October 2021

Blogger/Influencer Programme – 2021

We worked with a range of bloggers and influencers in 2021, on day trips and articles, please see some examples below :

Me Him the Dog and A Baby – Day Trip June 2021

A Suffolk Mum – Day Trip August 2021

What Katy Said – Day Trip August 2021

Unconventional Kira – Day Trip – August 2021

Boo Roo & Tigger Too – Day Trip – August 2021

Mother Geek – Article – September 2021

Counting to Ten – Day Trip September 2021

Meme & Harry – Article November 2021

National PR List

Below is a list of most of the coverage gained in national media, due to copyright, we are not able to post examples of printed media, however examples can be obtained by emailing asa@gyta.com.  In addition we also undertook a handful of radio interviews, a couple of Regional TV broadcasts and local press coverage and coverage gained through social media.