Press Activity 2021

2021 had a difficult start with lockdown, and as tourism slowly began to open up in early summer, we were able to increase our activities, although as we headed towards the end of the year we again began to have challenges with Covid.

During 2021 we issued 28 national press releases,  hosted 15 journalists for press visits, issued 8 local press releases, worked on 4 national competitions, commissioned articles to bloggers and influencers and hosted a number of day visits from bloggers. A full list of national media coverage can be seen below.

The overall media value of the activities in 2021 was close to £4 million. Below are some examples of our media coverage, this is far from the complete picture, but gives an idea of our work in 2021.

Hosted Journalist Trips – 2021 – Examples 

House of Coco – Winterton Cottages April Cottage – Winterton –  April 2021

Love Exploring  – Haven Wild Duck – Belton – June 2021

The Sun – Haven Cherry Tree – Burgh Castle – June 2021

Daily Star – Pier Hotel – Gorleston – June 2021

The Independent, Bournemouth Echo, The Scottish Herald, Dorset Echo – Andover Hotel – Great Yarmouth – June 2021

Northern Ireland Travel Magazine – Great Yarmouth Attractions – July 2021

Country Life – Fritton Lake – Fritton –  July 2021

Business Travel News – Great Yarmouth Attractions – August 2021

Country & Town House – Fritton Lake – Fritton – October 2021

The Jewish Chronicle – Pier Hotel – Gorleston – October 2021

The Guardian – Mill Farm Eco Barn – Winterton – November 2021

National  Competitions – 2021

Visit East OF England Website – March 2021 – Prize Haven Seashore Stay – 23,000 Entries

Best Magazine – April 2021 – Prize Richardson Stay – Hemsby – 2,384 Entries

Love Exploring – May 2021 – Pier Hotel Stay – 7733 Entries

National Geographic Traveller – Winterton Cottages – Holiday Voucher – May/June 2021 – 3870 Entries

Local PR – 2021 – Examples 

EDP    – Hemsby Day Trip – May 2021

EDP   – Great Yarmouth Day Trip – May 2021

EDP – What Visitors say about us – October 2021

Blogger/Influencer Programme – 2021

We worked with a range of bloggers and influencers in 2021, on day trips and articles, please see some examples below :

Me Him the Dog and A Baby – Day Trip June 2021

A Suffolk Mum – Day Trip August 2021

What Katy Said – Day Trip August 2021

Unconventional Kira – Day Trip – August 2021

Boo Roo & Tigger Too – Day Trip – August 2021

Mother Geek – Article – September 2021

Counting to Ten – Day Trip September 2021

Meme & Harry – Article November 2021

National PR List

Below is a list of most of the coverage gained in national media, due to copyright, we are not able to post examples of printed media, however examples can be obtained by emailing asa@gyta.com.  In addition we also undertook a handful of radio interviews, a couple of Regional TV broadcasts and local press coverage and coverage gained through social media.

Date Publication Reach
07.01.21 The Sun (Scotland) 158424
07.01.21 The Sun 1,217,029
16.01.21 Daily Star 288819
17.01.21 Sunday Mirror 371540
24.01.21 The Sun 1217029
28.01.21 The Sun online 806,941
28.01.21 The Scottish Sun online 40640
30.01.21 The Scottish Sun online 40640
30.01.21 The Sun (Scotland) 158424
30.01.21 The Sun online 806941
30.01.21 The Sun 1217029
24.02.21 The Telegraph online 1136292
24.02.21 I (The paper for today) 220229
23.02.21 iNews (Web) 37101
24.02.21 MSN UK (Web) 165,252.00
25.02.21 The Times online 60372
26.02.21 The Times online (weekend) 60372
27.02.21 Daily Express 297920
27.02.21 The Daily Mirror (Ulster) 19615
27.02.21 The Daily Mirror 454,685
28.02.21 The People (Ulster) 7011
28.02.21 The People 143517
28.02.21 The Sunday Times 653340
05.03.21 Luxury Lifestyle Magazine 3634
05.03.21 Grimsby Telegraph 16406
05.03.21 The Telegraph online 1136292
06.03.21 Birmingham Mail 18479
06.03.21 Coventry Telegraph 14,786
06.03.21 Evening Gazette (Teesside) 17,557
06.03.21 Hull Daily Mail 20,475
06.03.21 Newcastle Evening Chronicle 26,811
06.03.21 Paisley Daily Express 4,800
07.03.21 Manchester Evening News 23,794
07.03.21 Sunday Sun (Newcastle) 23,486
07.03.21 Wales on Sunday 14,314
09.03.21 Edinburgh Evening News 18,362
09.03.21 Yorkshire Evening Post 16,108
15.03.21 Metro (London) 860,039
22.03.21 House of Coco (Blog) 5,450
28.03.21 The Sun (Scotland) 158,424
28.03.21 The Sun 1,217,029
01.04.21 Eastern Daily Press 34,438
01.04.21 Evening News (Norwich) 9,172
02.04.21 Let’s Talk (Norfolk) 11,575
06.04.21 Best magazine 126,862
09.04.21 Great Yarmouth Mercury 17,175
09.04.21 The Sun Online 806941
10.04.21 The Sun (Scotland) 158,424
18.04.21 Sunday Mirror 371,540
19.04.21 Love Exploring (Web) 7,811
01.05.21 Saga Magazine 255,544
01.05.21 Choice Magazine 34,598
05.05.21 The Daily Telegraph online 1,136,292
11.05.21 NI Travel Magazine (Web) 205
02.05.21 Love Exploring (Web) 7,811
14.05.21 House of Coco (Blog) 5,450
23.05.21 The Sun 1,217,029
23.05.21 The Sun (Scotland) 158,424
23.05.21 The Sun Online 806941
23.05.21 The Scottish Sun online 40640
23.05.21 The Sunday Times 653340
10.06.21 LoveEXPLORING (Web) 7,811
15.06.21 Glamour UK (Web) 233,216
19.06.21 The Guardian 129,053
26.06.21 Daily Record 139,237
26.06.21 The Daily Mirror (Ulster) 19,615
27.06.21 Sunday Express 258,856
27.06.21 Daily Star on Sunday 171,713
27.06.21 Sunday Mirror (Ulster) 15,746
27.06.21 Sunday Mirror 371,540
27.06.21 The People (Ulster) 7,011
01.07.21 Best of British 31,355
02.07.21 Telegraph online 1,136,292
03.07.21 Newcastle Evening Chronicle 26,811
03.07.21 Birmingham Mail 18,479
03.07.21 Coventry Telegraph 14,786
03.07.21 Derby Telegraph 18,903
03.07.21 Evening Gazette (Teesside) 17,557
03.07.21 MyLondon (Web) 111,649
03.07.21 North Wales Daily Post (North East) 6,151
03.07.21 The Scottish Sun online 40640
03.07.21 The Sun online 806941
04.07.21 The Sun (Scotland) 158,424
04.07.21 The Sun 1,217,029
07.07.21 Cambridge News 12,012
07.07.21 Grimsby Telegraph 16,406
07.07.21 Hull Daily Mail 20,475
07.07.21 Macclesfield Express 7,839
08.07.21 Burton Mail 7,806
10.07.21 Rochdale Observer 10,300
10.07.21 Western Morning News (Cornwall) 22,266
11.07.21 Sunday Mail 107,415
18.07.21 Manchester Evening News 23,794
25.07.21 The Sun 1,217
25.07.21 The Sun online 806,941
25.07.21 The Sun (Scotland) 158,424
28.07.21 The Independent 511,042
31.07.21 Barrow North West Evening Mail 8,458
31.07.21 The Herald Scotland 22,901
31.07.21 Bournemouth Daily Echo 12,289
31.07.21 Daily Record 139,237
31.07.21 Daily Star 288,819
31.07.21 Dorset Echo 43,436
31.07.21 Express and Star 11,309
31.07.21 The Northern Echo 22,622
31.07.21 Shrophshire Star 7,199
01.08.21 Best of British 31,355
01.08.21 Bournemouth Daily Echo web 118,482
01.08.21 Sunday Mirror 371,540
03.08.21 Daily Star web 432,428
03.08.21 Hartlepool Mail 5,070
03.08.21 Shields Gazette 3,727
04.08.21 Bucks Herald 11,298
05.08.21 Durham Advertiser 21,698
05.08.21 Milton Keynes Citizen 92,522
05.08.21 Essex Chronicle 18,918
06.08.21 Bucks and Winslow Advertiser 6,730
06.08.21 Croydon Advertiser 5,617
06.08.21 Cumberland News 15,165
06.08.21 Leamington Courier 10,610
07.08.21 Derby Telegraph 18,903
07.08.21 Edinburgh Evening News 18,362
07.08.21 Evening Express (Aberdeen) 25,744
07.08.21 Evening Gazette (Teesside) 17,557
07.08.21 Hartlepool Mail 5,070
07.08.21 Hull Daily Mail 20,475
07.08.21 Newcastle Evening Chronicle 26,811
07.08.21 Paisley Daily Express 4,800
07.08.21 Shields Gazette 3,727
07.08.21 Sunderland Echo 12,825
07.08.21 The News Portsmouth 16,277
07.08.21 Wigan Evening Post 2,382
07.08.21 Burton Mail 7,806
09.08.21 North Wales Daily Post (North East) 13,691
11.08.21 Times of Tunbridge Wells 30,000
14.08.21 The Daily Telegraph 317,817
14.08.21 The Sheffield Star 17,159
15.08.21 The Telegraph online 1,136,292
17.08.21 House of Coco (Blog) 5,450
21.08.21 Daily Telegraph 317,817
21.08.21 Daily Telegraph online 1,136,292
26.08.21 The Telegraph online 1,136,292
29.08.21 The Business Travel News (Web) 4,685
01.09.21 Sailing Today 21,500
02.09.21 Jewish Weekly
14.09.21 Best 126,862
24.09.21 Yahoo! Uk and Ireland (Web) 1,030,766
24.09.21  MSN UK (Web) 165,252
24.09.21 The Guardian.com (Web) 9,010,830
24.09.21 Yahoo! Finance Uk and Ireland (Web) 190,615
25.09.21 The Guardian 129,053
02.10.21 The Daily Mirror 454,685
02.10.21 Daily Express 297,920
02.10.21 Daily Record 139,237
02.10.21 The Daily Mirror (Ulster) 19,615
03.10.21 The People (Ulster) 7,011
03.10.21 The People 143,517
06.10.21 Eastern Daily Press 34,438
09.10.21 Newcastle Evening Chronicle 26,811
09.10.21 Evening Gazette (Teesside) 17,557
09.10.21 Western Morning News (Cornwall) 22,266
12.10.21 My Weekly 96,527
09.10.21 Evening Gazette (Teesside) 17,557
09.10.21 Evening Chronicle (Newcastle Upon Tyne) 26,811
Sept/Oct Travel News, Belfast & N. Ireland In your pocket
12.10.21 Country & Town House online 13,288
14.10.21 Muddy Stilettos (Blog) 26,759
17.10.21 Mail Online UK (web) 2,009,108
October Best Monthly 126,862
30.10.21 Heat 123,948
10.11.21 Country & Town House online 13,288
16.11.21 Best 126,862
21.11.21 The Mail on Sunday (Scotland) 57,778
21.11.21 The Mail on Sunday 966,299
05.12.21 The Sun (Scotland) 158,424
05.12.21 The Sun 1,217
05.12.212 The Sun online 806941
22.12.21 Muddy Stilettos (Web) 26,759
28.12.21 The Guardian.com (Web) 9,010,830