Marketing Activity 2024

Our marketing activity for 2024 will be populated as it happens so please come back to this page regularly

If you would like to see a complete years worth of marketing activity please click here Marketing Activity 2023

Below is a selection of some of our Marketing activities so far in 2024.

Hosted Journalist Trips – 2024 Publications

We host a number of journalists through our national PR campaigns, working alongside our business sector to provide complimentary accommodation, dining and attraction tickets in return for PR articles. Articles will appear here as they are arranged

Reach Plc (Mirror & Star) – scheduled – Easter 2024

Newsquest – Multiple Regional May 2024 –  Including Basingstoke Gazette, Andover Advertiser, Salisbury Journal, Romsey and Forest Journal, Hampshire Chronicle – Hampshire Chronicle Example.

 

Whats on Guide 2024

Our What on Guide was printed and  published in February and has been circulated across locations in Norfolk and Suffolk.

Click on the image below to view

Holiday and Short Break Guide 2024

Our Holiday and Short Break Guide for 2024 has been completed ready for the 2024 season and again highlights the accommodation and attractions we have to offer. Click on the image below to view.

 

Destination Website

We operate and manage the Destination Website which receives over 650,000 visits a year  – follow this link to view the website  Visit Great Yarmouth

National PR – 2024 – Examples

We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. A few online examples are listed below and will be added to during the year.

Time Out – Pleasure Beach Apr 24

Eastern Eye – Merrivale – Great Yarmouth – May 24

Eastern Eye – Sea Life Great Yarmouth – May 24

Visitor Mailouts – 2024

We send out monthly emails to over 42,000 potential visitors on our database, listing highlights, discounts and Events for the coming month and beyond.

March 24 Visitor Newsletter

April 24 – Visitor Newsletter

May 24 – Visitor Newsletter

Competitions – 2024

We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies. 2024 Competions will be listed here as the are published.

Local IQ – Win A holiday at Richardson’s – Jan 2024

Spectator Club – Win a holiday voucher for Mill Farm Eco Barn – Apr 2024

 

Local PR – 2024 – Examples 

We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. coverage will be listed here as it is published

Great Yarmouth Mercury – Looking forward to 2024 – 2nd Feb 2024

Great Yarmouth Mercury – Half Term 17th Feb 2024

EDP – Half Term 17th Feb 2024

Great Yarmouth Mercury – Whats on Easter – 29th March 2024

EDP – Whats on Easter 2024

Great Yarmouth Mercury – Wheels Festival

Social Media

We have three social media platforms in place to promote the destination.

Visit Great Yarmouth Facebook

Visit Great Yarmouth – YouTube

Visit Great Yarmouth Instagram

Social Media Marketing

We are running a number of ‘Paid for Social Media Campaigns’ for 2024

We have run a Winter /Spring social media campaigns and our  Summer campaign booked for 2024,  we expect to run a number of adverts during 2024 please see three examples below.

 

Event Marketing

We support all events through our website  https://www.visitgreatyarmouth.co.uk/whats-on/events-calendar  and our social media, examples of event marketing will be listed as it goes live.

Wheels Marketing 

We have 36 PIPs Posters on Display around the destination (Mar-Jun( , Social Media adverts are running (Mar0Jun), Regional Poster campaign booked (May-Jun), A Full page Wheels advert in the What on Guide (Feb-Jun) . Posters being created to be distributed locally (May -Jun) and Radio adverts booked (May/June).

Photography – 2024

We have directly commissioned a Photographer to take destination images in May-Jun, we may appoint Drone Pilots and Videographers as required to promote the destination, the footage and images are shared with the media and used to promote the destination.

Destination Videos -2024

We have a number of promotional videos, used to promote the destination, below is an example.

Other videos can be viewed here Visit Great Yarmouth – YouTube

Radio – 2024

We plan to book paid for advertising for 2024, as well as responding to arising media opportunities, radio coverage received will appear below as it is broadcast.

2nd April – BBC Norfolk – Easter Weekend Review

TV – 2024

We work closely with TV crew supporting TV productions and assisting with the locations, activities this year will appear here as they are broadcast.

Blogger/Influencer Ambassador Programme – 2024

We work with a small number of selected  bloggers on on day trips and articles, across various social media platforms,  examples of the blog posts that will  be created in 2024 will appear below

National PR List -2024

Below is a list of the  coverage gained through our PR in  national media to date, due to copyright, we are not able to post examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com

 

Date Publication Reach Website Visits Estimated Value
06.01.24 The Sun Scotland 158,424 £14,000.00
06.01.24 The Sun 1,217,029 £55,109.20
30.01.24 Muddy Stilettos (Blog) 26,759 £718.00
06.02.24 Woman 67,569 £5,700.00
20.02.24 The Sun 1,217,029 £55,109.20
1.3.24 Coast Magazine 29,203 £1,535.32
1.3.24 Muddy Stilettos (Blog) 55,700
27.3.24 Classic Car Buyer 18,000 £650.00
1.04.24 Muddy Stilettos 55700
23.04.24 TimeOut UK 28,200,000
24.04.24 Theme Park Insanity 1,900
24.04.24 Love Exploring 137,900
27.04.24 Darlington and Stockton Times 13,177 £40.00
28.4.24 Sunday Mirror 248,666
30.04.24 The Sun 1,210,915 £18,000.00
30.04.24 The Sun (Scotland) 158,242 £4,229.60
1.05.24 Coast 29,203 £3,400.00
4,367,457 28,477,959 £158,491.32

If you would like to see a complete years worth of marketing activity please click here Marketing Activity 2023