Marketing Activity 2024
Our marketing activity for 2024 will be populated as it happens so please come back to this page regularly
If you would like to see a complete years worth of marketing activity please click here Marketing Activity 2023
Below is a selection of some of our Marketing activities so far in 2024.
Hosted Journalist Trips – 2024 Publications
We host a number of journalists through our national PR campaigns, working alongside our business sector to provide complimentary accommodation, dining and attraction tickets in return for PR articles. Articles will appear here as they are arranged
Reach Plc (Mirror & Star) – scheduled – Easter 2024
Whats on Guide 2024
Our What on Guide was printed and published in February and has been circulated across locations in Norfolk and Suffolk.
Click on the image below to view
Holiday and Short Break Guide 2024
Our Holiday and Short Break Guide for 2024 has been completed ready for the 2024 season and again highlights the accommodation and attractions we have to offer. Click on the image below to view.
Destination Website
We operate and manage the Destination Website which receives over 650,000 visits a year – follow this link to view the website Visit Great Yarmouth
National PR – 2024 – Examples
We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, examples can be found at the bottom of this article. Examples will be listed here when they are issued.
Visitor Mailouts – 2024
We send out monthly emails to over 42,000 potential visitors on our database, listing highlights, discounts and Events for the coming month and beyond.
Competitions – 2024
We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies. 2024 Competions will be listed here as the are published.
Local IQ – Win A holiday at Richardson’s – Jan 2024
Spectator Club – Win a holiday voucher for Mill Farm Eco Barn – Apr 2024
Local PR – 2024 – Examples
We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. coverage will be listed here as it is published
Great Yarmouth Mercury – Looking forward to 2024 – 2nd Feb 2024
Great Yarmouth Mercury – Half Term 17th Feb 2024
Great Yarmouth Mercury – Whats on Easter – 29th March 2024
Social Media
We have three social media platforms in place to promote the destination.
Visit Great Yarmouth – YouTube
Visit Great Yarmouth Instagram
Social Media Marketing
We are running a number of ‘Paid for Social Media Campaigns’ for 2024
We have run a Winter /Spring social media campaigns and our Summer campaign booked for 2024, we expect to run a number of adverts during 2024 please see three examples below.
Event Marketing
We support all events through our website https://www.visitgreatyarmouth.co.uk/whats-on/events-calendar and our social media, examples of event marketing will be listed as it goes live.
Wheels Marketing
We have 36 PIPs Posters on Display around the destination (Mar-Jun( , Social Media adverts are running (Mar0Jun), Regional Poster campaign booked (May-Jun), A Full page Wheels advert in the What on Guide (Feb-Jun) . Posters being created to be distributed locally (May -Jun) and Radio adverts booked (May/June).
Photography – 2024
We have directly commissioned a Photographer to take destination images in May-Jun, we may appoint Drone Pilots and Videographers as required to promote the destination, the footage and images are shared with the media and used to promote the destination.
Destination Videos -2024
We have a number of promotional videos, used to promote the destination, below is an example.
Other videos can be viewed here Visit Great Yarmouth – YouTube
Radio – 2024
We plan to book paid for advertising for 2024, as well as responding to arising media opportunities, radio coverage received will appear below as it is broadcast.
2nd April – BBC Norfolk – Easter Weekend Review
TV – 2024
We work closely with TV crew supporting TV productions and assisting with the locations, activities this year will appear here as they are broadcast.
Blogger/Influencer Ambassador Programme – 2024
We work with a small number of selected bloggers on on day trips and articles, across various social media platforms, examples of the blog posts that will be created in 2024 will appear below
National PR List -2024
Below is a list of the coverage gained through our PR in national media to date, due to copyright, we are not able to post examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com
| Date | Publication | Reach | Website Visits | Estimated Value |
| 06.01.24 | The Sun Scotland | 158,424 | £14,000.00 | |
| 06.01.24 | The Sun | 1,217,029 | £55,109.20 | |
| 30.01.24 | Muddy Stilettos (Blog) | 26,759 | £718.00 | |
| 06.02.24 | Woman | 67,569 | £5,700.00 | |
| 20.02.24 | The Sun | 1,217,029 | £55,109.20 | |
| 1.3.24 | Coast Magazine | 29,203 | £1,535.32 | |
| 1.3.24 | Muddy Stilettos (Blog) | 55,700 | ||
| 27.3.24 | Classic Car Buyer | 18,000 | £650.00 | |
| 2,707,254 | 82,459 | £132,821.72 |
If you would like to see a complete years worth of marketing activity please click here Marketing Activity 2023