Communication Strategy


  • A central database will be managed and regularly updated and used to disseminate information to BID levy payers and Members.
  • The database will include contact name, business name, business/correspondence address, phone numbers and emails.


  • Regular brief e-mail will be used to circulate key messages to levy payers and members.
  • Occasionally these will be used to gather opinions and views of key policy issues.

Tourism Business Survey 

  • An online survey will be conducted every two months in order to gain feedback, opinions and views of key policy issues. from levy payers and members
  • The results will be shared with key partners and be used to guide our work.

Summer Visitor Survey 

  • A Summer visitor survey of the destination will take place in Jul-Sep, with the information being used to guide our activities and shared with partners


  • A Hard copy newsletter will be circulated once  a year to all levy payers  in early October, with a digital newsletter being distributed in Spring.


  • The Visit Great Yarmouth/ GYTABIA corporate website is an information resource for levy payers The website details of GYTABIA projects as well as updates on key business issues.


  • We will continue to use Twitter to send out positive messages about Visit Great Yarmouth/GYTABIA and its projects.

Local PR

  • Press releases will be submitted to the local media promoting the positive work of Visit Great Yarmouth/GYTABIA.

Funding Acknowledgements

  • Where financial support is awarded to projects organised by external bodies. clear guidelines will be given to recipients about the use of the Visit Great Yarmouth/GYTABIA logo on publicity material. Failure to follow these guidelines may result in funding being withdrawn or reduced.

Annual Report

  • Visit Great Yarmouth/GYTABIA will produce a digital full report to distribute to all levy papers prior to the Annual General Meeting, this will take the form of a digital newletter..