Communication Strategy


  • A central database will be managed and regularly updated and used to disseminate information to BID levy payers.
  • The database will include contact name, business name, business/correspondence address, phone numbers and emails.


  • Regular brief e-mail will be used to circulate key messages to levy payers.
  • Occasionally these will be used to gather opinions and views of key policy issues.


  • Hard copy newsletters will be circulated 2 times a year to all levy payers.


  • The GYTABIA website is an information resource for levy payers The website contains minutes of GYTABIA meetings and details of GYTABIA projects as well as updates on key business issues.


  • We will continue to use Twitter to send out positive messages about Visit Great Yarmouth/GYTABIA and its projects.

Local PR

  • Where possible press releases will be submitted to the local media promoting the positive work of Visit Great Yarmouth/GYTABIA.

Funding Acknowledgements

  • Where financial support is awarded to projects organised by external bodies. clear guidelines will be given to recipients about the use of the Visit Great Yarmouth/GYTABIA logo on publicity material. Failure to follow these guidelines may result in funding being withdrawn or reduced.

Annual Report

  • Visit Great Yarmouth/GYTABIA will produce a full colour annual report to distribute to all levy papers prior to the Annual General Meeting.


  • Communications will be retained on the BID agenda as a reporting back mechanism.