Positive vote secures five-year investment to attract visitors to Greater Yarmouth
Visit Great Yarmouth wins ballot to continue work to promote Greater Yarmouth area nationally, regionally and locally and invest in the best visitor experience.
Its first announcement today is that the Wheels Festival and summer fireworks are being planned for summer 2025.
“Visit Great Yarmouth is here for businesses to thrive, achieved by us all working together to boost visitor numbers, shaping a unique offer and making our destination more desirable year on year” – Lyndon Bevan, Visit Great Yarmouth chair.
Visit Great Yarmouth has won the green light to continue its work to attract visitors and invest in delivering the best destination experience.
Plans are now under way for events,
Bigger and better fireworks promised in Great Yarmouth
There’s just two weeks left to enjoy a spectacle of light and sound on one of Norfolk’s iconic beachfronts.
Big Wednesday Summer Fireworks returns to Great Yarmouth for just this Wednesday and next, with each display enhanced for an even bigger and brighter show.
This week, the fireworks will be launched from the beach, east of Pleasure Beach Gardens at 10pm, with entertainment provided by high-impact performance group Spark! who combine vibrant illuminations with thundering drums.
The first performance will be just after 7pm and the second at 9pm, with the acts situated around the central seafront location.
Hemsby’s final fireworks evening will take place next Tuesday on August 27, at the beach near the end of Beach Road.
Count Down to Weekly Seaside Fireworks
The summer holidays start with a bang this week as free weekly fireworks displays return to the coast.
Big Tuesdays and Big Wednesdays begin at Hemsby tomorrow (July 23) and Great Yarmouth on Wednesday (July 24) running every week for six consecutive weeks.
New street acts will build the atmosphere and entertain the crowds in both locations before weekly technicolour fills the night sky with dramatic displays at 10pm.
UK family favourite Titan the Robot will roll back into town again on week three, on August 6 and 7, after wowing the crowds at Great Yarmouth Wheels Festival last month.
Now world-famous, the Britain’s Got Talent semi-finalist will be at Hemsby on August 6 and at Great Yarmouth’s south and central seafront on August 7,
Largest crowd in six years hit Great Yarmouth seafront for Wheels Festival
Tourism bosses have recorded the busiest Saturday in years thanks to the weekend’s celebration of everything wheels.
Nearly 60,000 people hit the 2.5km Golden Mile to enjoy the Wheels Festival across the two days, forming part of the largest crowd the seafront has seen since 2018.
Over 900 cars and close to 650 bikes were exhibited across the two days, from classic and whacky to sporty and quirky vehicles.
Headlining the jaw dropping acts were the iconic Ken Fox Hell Riders, a 95-year-old multi-generational family stunt team with its Wall of Death, which saw up to three riders at once attempt death-defying tricks inside a barrel-shaped wooden cylinder just metres from the audience.
Wheels Festival “awesome” line-up for 2024
Iconic Wall of Death and international stunt team to headline two-day Wheels Festival in Great Yarmouth
Britain’s Got Talent semi-finalist Titan the Robot will arrive on his cart to join the line-up for celebration of all things with wheels.
More than 500 cars have already booked and motorbikes are welcome to attend.
Great Yarmouth seafront will transform into a celebration of everything wheels next month in a two-day extravaganza of cars, heart-stopping stunts, superbikes and classic cars.
Returning to headline the hugely popular Wheels Festival are the Ken Fox Hell Riders and their gasp-inducing Wall of Death and the Stannage International Stunt Team to wow the crowds.
Eggs-hilarating Easter in Great Yarmouth
News release
Eggs-hilarating Easter in Great Yarmouth
Feed some baby lambs, take part in a pirate treasure hunt or enjoy a swashbuckling circus adventure during the Easter holidays in Great Yarmouth.
As the season gathers pace, there’s plenty to keep all the family entertained across the borough with indoor and outdoor activities planned at a host of attractions.
The crowd-pulling Hippodrome Circus celebrates its 10th blockbuster year with its popular Pirates Live, one of the most anticipated shows of the year, returning with a brand-new adventure.
Full of heart stopping circus stunts, comedy scenes and aerial artistry, it runs until April 14.
Book a VIP feeding experience to feed Noah, the green sea turtle at Great Yarmouth Sealife Centre,
The New Whats On Guide to Great Yarmouth 2024 Launched
A What’s On guide showcasing the plethora of attractions, beaches, events, food and cultural experiences available in Great Yarmouth throughout 2024 has been launched.
The comprehensive A5 handbook also contains discount vouchers to help day trippers, holidaymakers and residents plan their days.
The 68-page guide features colourful adverts with each business’s ‘what’s on’ information, the major summer events and dates, attractions, places to eat and a list of all shows and festivals available throughout each month.
It is the first time the What’s On Guide has been produced by Visit Great Yarmouth.
Available in both digital and print, it signposts the top restaurants, the variety of beautiful beaches and how to get the best out of the historical town.
> Read moreMagic of Christmas showcased in Great Yarmouth
Festive spirit is available in abundance this Christmas with a host of activities, shows and attractions on offer for all the family in the Great Yarmouth area.
Join Snowy’s Conservation Crew at SeaLife Great Yarmouth for a special artic Christmas adventure to learn about the North Pole and the animals that live there.
There will be an interactive trail through the aquarium, taking on the challenges and finding the answers, as well as learning about oceans and discovering the creatures inside the centre.
There’s a price for each child taking part in the trail.
Over at The Hippodrome, the spectacular Christmas circus and water show is back with Jack Jay and Ben Langley at the helm.
Visit Great Yarmouth will take the helm of Wheels Festival
Popular crowd-pleasing event to return with new organisers
One of the key events on the Great Yarmouth events calendar is returning next year with new organisers.
Visit Great Yarmouth will take the helm of The Wheels Festival from Great Yarmouth Borough Council to manage and coordinate the event on Saturday and Sunday, June 29 and 30 2024.
The council has passed the reins to tourism bosses after changes in budgets prevented it taking the event forward.
Carl Smith, Leader of Great Yarmouth Borough Council, said:
“The Wheels Festival is a fantastic event that attracts visitors from all around the UK to Great Yarmouth’s seafront, bringing around 50,000 people to the town in 2023.
Tourism boosted Great Yarmouth economy by more than £630 million last year
Tourism generated more than £630,000 million for the Great Yarmouth area economy last year (2022) – nearly £200 million more than the previous year.
Beaches, attractions, entertainment and heritage across the destination attracted more than 7.5million visits by holidaymakers and day trippers in 2022 injecting a total of £631,062,890 to the borough’s economy.
Figures from the independent Cambridge Model report reveal more than 2.5 million more visits last year than in 2021 with visitors spending nearly £1/2 billion (£467 million) last year compared to £322 million in 2021.
The report also highlights tourism as a significant employment sector. Almost 30 per cent of jobs in the borough were created by tourism last year,