VAT cut for summer family attractions days out “double win” say Great Yarmouth businesses

Cutting VAT on tickets for attractions and children’s meals is a double win for families and businesses at a time when Great Yarmouth needs it, Visit Great Yarmouth said today.

CEO Asa Morrison said the Great British Summer Savings announced by the Chancellor, slashing VAT for entry to attractions for families and children’s meals from 20% to 5% between June 25 and September 1, would help boost summer trade for businesses by making things more affordable for visitors and locals.

“This will make a notable difference, especially for larger families, wanting to enjoy the attractions in Great Yarmouth and around, and also on children’s meals.

The tourism industry had been lobbying for some from of tax break, and this will by welcomed by visitors and businesses alike, he said.

Jamie Jones, director at Great Yarmouth Pleasure Beach, said the news was a morale boost for the industry and families making summer plans.

“It has been a tough start to the season, which we anticipated, given the times we are in at the moment. Families are struggling.

Secondary spend on food and in the arcades in the park had been affected by the rising cost of living, he said.

“This will be good for visiting families and local people. It gives us reassurance that the industry is being heard.

After the popularity of its Locals Weekend £10 wristbands, the Pleasure Beach had realigned its price structure, reducing online prices for family tickets and introducing a £1 fun card

Other measures the industry would appreciate would be relief on labour costs and rates, he said.

“Every year, our costs get more and more expensive, which can’t all be passed on to the customers.”

Last year, Great Yarmouth Pleasure Beach installed solar panels to mitigate its “astronomical” energy costs, he said.

For Thrigby Hall Wildlife Park, the announcement is good news at the best time for families and businesses, with the summer holidays in sight.

Scott Bird, zoological director, said: “We know all families are looking at their expenses and budgeting. Anything that helps families visit more and makes family outings more accessible can only be positive.

“Attractions like us play an important role in education conservation and the tourism industry and help support the local economy.

“This isn’t just about attractions; the wider economy will benefit. Thrigby is proud of giving a good value day out and hopefully this will help local and travelling families.”