Marketing Activity 2025
This page will be continue to be updated as our marketing is delivered during 2025
Below is a selection of some of our Marketing activities so far this year.
Hosted Journalist Trips – 2025 Publications
We arrange, manage and host a number of journalists through our national PR campaign, working alongside our businesses to provide complimentary accommodation, dining and attraction tickets in return for PR articles and coverage. A few examples are below, and full list of coverage is at the bottom of this page.
Jan/Feb 25 – PA News – The Independent Sunday Express and Sunday Mirror, it also appeared in Fenland Citizen MSN, Irish News , South Wales Magazine, Norfolk Magazine as well over 25 other regional titles (listed in spreadsheet at bottom of article).
May 2025 – The Sun – Haven Seashore Stay
May 25 Newsquest – Multiple regional/Local Papers
Barking and Dagenham Post East London Advertiser Enfield Independent Epping Forest Gazette Guardian Series Hackney Gazette Ham High Harrow Times Iiford Recorder Islington Gazette Kilburn Times Newham Recorder News Shopper Richmond and Twickenham Times Romford Recorder Surrey Comet Thisislocallondon Times series Wandsworth Gazette Wimbledon Gazette Your local guardian The Resident
July 25 – The Guardian – ‘A town built on fishing and fun’: why Great Yarmouth will always be my first resort | Norfolk holidays | The Guardian also AOL & Yahoo
July 25 – The Mirror Reason riders are ducking on 1932 UK rollercoaster with best sea view – Mirror Online also appeared in Daily Mirror Ulster, Daily Express, Daily Record and the Sunday People.
During August the article also ran in Coventry Telegraph, Derby Telegraph, Evening Gazette Teeside, Grimsby Telegraph, Huddersfield Examiner, Hull Daily Mail, Leicester Mercury, Liverpool Echo, Manchester Evening News, Newcastle Evening Chronicle, Nottingham Post, Plymouth Herald, Stoke on Trent Sentinel, South Wales Evening Post, Irvine Herald, Leatherhead and Dorking Advertiser, Bath Chronicle, Birmingham Mail, Essex Chronicle, Bristol Post, Kent and Sussex Courier, Western Mail, Western Daily Press and Llanelli Star.
Aug 25 – National World- Multiple regional/Local Papers
Three days of family adventure at Haven Caister-on-Sea -Biggleswade Today Also appeared in – Birmingham World, Bucks Herald, Daventry Today, Harborough Mail, Hemel Today, Leighton Buzzard online, Luton Today, Melton Times, Milton Keynes, Northampton Chronicle, Peterborough Today and Rugby Today
Whats on Guide 2025
Our What on Guide (100,000 Copies Printed) and was published on 7th March and is circulated across locations in Norfolk and Suffolk.
Holiday and Short Break Guide 2025
Our Holiday and Short Break Guide for 2025 was completed ready for the 2025 season and again highlights the accommodation and attractions we have to offer. The 2025 Guide is now live on our website click here to access and download
Destination Website
We operate and manage the Destination Website which receives over 650,000 visits a year – follow this link to view the website Visit Great Yarmouth
National PR – 2025 – Examples
We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. A few online examples are listed below.
Great Yarmouth Winter Gardens Regeneration | The Sun
Great Yarmouth Winter Gardens Regeneration| The Scottish Sun
The Winter Gardens story also appeared in The Express and Mirror as well as smaller stories in Daily Star on Sunday, Sunday Express, Sunday Mirror Ulster
Sunday Mirror, The Bristol Post, Birmingham Mail, Cambridge News, Coventry Telegraph, Evening Gazette (Teeside), Grimsby Telegraph, Huddersfield Daily Examiner, Hull Daily Mail, Leicester Mercury, Liverpool Echo, Manchester Evening News, Newcastle Evening Chronicle, Nottingham Post, South Wales Echo and South Wales Evening Post
UK’s huge new £1million aquarium opens with shipwreck, sharks and eels – The Mirror
Family First Travel & Tourism – Summer 2025 – Great Yarmouth Article pages 43-47
Daily Mail Travel Supplement 30th July 2025– Big Wednesdays page 2 bottom right.
Visitor Mailouts – 2025
We send out newsletter emails to on our database, listing highlights, discounts and Events for the coming month and beyond.
Some Example Newsletters from this year
Visitor Newsletter – March 2025
Visitor Newsletter -April 2025
Visitor Newsletter – July 2025
Competitions – 2025
We develop competitions to raise awareness of the destination working with our PR agencies. 2025 Competitions will be listed here as the are published.
Best Magazine Competition Feb25
Golden Ticket Competition July 2025
Local PR – 2025 – Examples
We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. The coverage from our Press releases is shown below
Great Yarmouth tourism survey reveals holidaymaker trends | Eastern Daily Press
Great Yarmouth tourism survey reveals holidaymaker trends | Great Yarmouth Mercury
Half-term activities in Great Yarmouth and Gorleston | Great Yarmouth Mercury
Visit Great Yarmouth chairman retiring after five years | Great Yarmouth Mercury
Visit Great Yarmouth chairman retiring after five years | Eastern Daily Press
Wheels Festival has record crowds – EDP
Wheels Festival has record crowds – GY Mercury
Wheels Festival Winner – Braintree and Witham Times
Win family day out in Great Yarmouth with golden ticket | Great Yarmouth Mercury
Social Media
We have three main social media platforms in place to promote the destination.
Visit Great Yarmouth – YouTube
Visit Great Yarmouth – Instagram
Social Media Marketing
We undertake organic social Media Marketing as well as ‘Paid for Social Media Campaigns’
Example Social Media Advert
Example Social Media Advert
Event Marketing
We support all events through our website Event Listings and our social media, examples of event marketing will be listed as it goes live.
We also deliver the following events.
Big Tuesday and Wednesdays
Great Yarmouth Wheels Festival Marketing
Wheels Festival Attracted almost 70,000 people onto the seafront, below are some examples of Wheels Marketing
Social Media Advert
Info Banners
Stage
PIPs – 51 used for Wheels Festival
Banner Ad
Photography – 2025
We directly commission Photographers to take destination images, appoint Videographers and drone pilots as required to promote the destination, the footage and images are shared with the media and used to promote the destination.
Destination Videos -2025
We have a number of promotional videos, used to promote the destination, below is an example.
Videos can be viewed here Visit Great Yarmouth – YouTube
TV & Radio – 2025
We worked closely with TV/Radio and Media crews seeking and supporting TV productions and assisting with the locations, activities this year will appear here as they are broadcast.
2nd June – BBC Radio Norfolk – Season update breakfast show
11th June – BBC Look East TV/BBC Website – Tourism impact of open top buses
14th June BBC Radio – Wheels Festival 2025
22nd June ITV – Wheels Festival
27th June ITV Anglia News – Summer Holiday Research
1st July ITV – Good Moring Britain- 3 Live Broadcasts (North Beach, Waterways, Open Top Bus – North Drive)
1st July ITV – Lorraine – 2 Live Broadcasts – (Britannia Pier, Open Top Bus Marine Parade)
1st July ITV – This Morning – 4 Live Broadcasts (Open Top Bus Marine Parade, Pleasure Beach – Carousel, Pleasure Beach – Fun house and Pleasure beach – Candy Floss)
1st July ITV – Loose Women – 2 Live Broadcasts (Pleasure Beach – Entrance, Open Top Bus – Marine Parade)
23rd July BBC Norfolk – Live Broadcast Summer Fireworks
22nd July BBC Norfolk – Summer Season Update
Blogger/Influencer Ambassador Programme – 2025
We are again sourcing and working with a with a significant number of selected bloggers/influencers on on day trips and articles, across various social media platforms, the programme started in the early summer, examples so far are below. If you are a local business and would like to be involved in this programme, please let us know.
Gorleston Pavilion
Gorleston Pavilion – messy_mum_having_fun
Gorleston Pavilion – theohallorans
Hippodrome – Great Yarmouth
Hippodrome – Jessica’s Norfolk Life
Hipporome – thesister_diaries_xo
Hippodrome – brookslifeandhome
Hippodrome – The Flaherty Four
Hippodrome – Life with the Martin 5
Hippodrome – Emma Norwich Girl
Hippodrome – mummy arielle diaries
Hippodrome – Jolene’s Crazy family of six
Jump Warehouse – Great Yarmouth
Lost World/Maddison’s – Hemsby
Lost World/Maddisons – The OHallorans
Lost World/Maddisons – Mamas Bargains
Lost World/Maddisons – Kelly Chick
Lost World/Maddison’s – Jessica’s Norfolk Life
Lost World/Maddison’s – Honey Hive Early Years
Lost World/Maddison’s – Evie and Mummy’s Diary
Pleasure Beach – Great Yarmouth
Pleasure Beach – My Mini Moneys
Pleasure Beach – My Hedges House
Pleasure beach – the_flaherty_four
Pleasure Beach – chloe_irwin92
Pleasure Beach – tiffany_hugo_and_teddy
Pleasure Beach – Jessica’s Norfolk Life
Pleasure Beach – Mamas Bargains
Pleasure Beach The Walsh World
Pleasure Beach – The OHallorans
Pleasure Beach – Honey Hive Early Years
Pleasure Beach – Megs Momments
Pleasure Beach – Messy Mum Having Fun
Pleasure Beach – Evie and Mummy Diary
Pleasure Beach – Our Playtime Adventures
Pleasure Beach – The Sister Diaries
Sealife – Great Yarmouth
Great Yarmouth Sea life – My Hedges House
Great Yarmouth Sea life – Jasmintabrox
Thrigby Wildlife Park
Thrigby Wildlife Park – Jessica’s Norfolk Life
Thrigby Wildlife Park – Kelly Chick
Thrigby Wildlife Park – Mamas Bargans
Thrigby Wildlife Park – Unconventional Kira
Thrigby Wildlife Park – The OHallorans
Time and Tide Museum – Great Yarmouth
Time and Tide – Emma Norwich Girl
Merrivale Model Village – Great Yarmouth
Merrivale Model Village – MY Hedges House
Merrivale Model Village – Jessica’s Norfolk Life
Merrivale Model Village – Our Norfolk Adventure
Sara’s Tearooms – Great Yarmouth
Sara’s Tearooms – jolenes crazy family of 6
Waterways/Boating Lake – Great Yarmouth
Waterways/Boating Lake – Jolene’s Crazy Family of Six
Waterways/Boating Lake – Life with the Martin 5
National PR List -2025 to Date
Below is a list of the coverage gained through our National PR in national media to date, due to copyright, we are not able to post all examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com.
Media coverage
| Date | Publication | Reach | Website Visits | Estimated Value |
| 13.1.25 | thescottishsun.co.uk | 322841 | £728.18 | |
| 13.1.25 | thesun.co.uk | 2999721 | £6,766.03 | |
| 20.1.25 | fenlandcitizen.co.uk | 893 | £18.13 | |
| 20.1.25 | kentonline.co.uk | 5577.22 | £2,747.40 | |
| 20.1.25 | lynnnews.co.uk | |||
| 21.1.25 | independent.co.uk | 3,459,971 | £70,237.41 | |
| 21.1.25 | MSN | 565,300 | ||
| 21.1.25 | Irish News | 1,400,000 | ||
| 25.1.25 | Evening Mail | 6,058 | £3,266.69 | |
| 25.1.25 | The Northern Echo | 22,622 | £2,637.96 | |
| 25.1.25 | The Herald | 22,901 | £3,716.03 | |
| 27.1.25 | The Bolton News | 9,607 | £1,555.69 | |
| 27.1.25 | Lancashire Telegraph | 2,936 | £1,514.63 | |
| 27.1.25 | News and Star | 1,753 | £2,769.68 | |
| 27.1.25 | South Wales Magazine | 78 | £1.58 | |
| 27.1.25 | telegraph.co.uk | 2523172 | £2,048.81 | |
| 27.1.25 | The Argus | 10,581 | £3,085.00 | |
| 27.1.25 | Yahoo Style UK | 39,942 | £32.00 | |
| 28.1.25 | thescottishsun.co.uk | 322841 | £4,980.79 | |
| 28.1.25 | thesun.co.uk | 2,999,721 | £45,670.75 | |
| 28.1.25 | Worcester News | 7,061 | £2,299.52 | |
| 29.1.25 | edp24.co.uk | 163957 | £1,098.35 | |
| 29.1.25 | greatyarmouthmercury.co.uk | 23293 | £156.04 | |
| 29.1.25 | Lancashire Telegraph | 2936 | £1,494.16 | |
| 29.1.25 | The Leader Wrexham | 8159 | £1,598.91 | |
| 29.1.25 | Whitehaven News | 6213 | £927.56 | |
| 30.1.25 | Basingstoke Gazette | 9018 | £2,824.58 | |
| 30.1.25 | Ham and High (Broadway) | 595 | £6,595.03 | |
| 30.1.25 | Hamstead and Highgate Express | 7416 | £5,159.26 | |
| 30.1.25 | Knutsford Guardian | 3603 | £1,159.21 | |
| 30.1.25 | The Mirror.co.uk | 2766673 | £46,054.04 | |
| 30.1.25 | Northwich Guardian | 7440 | £2,730.67 | |
| 30.1.25 | Somerset County Gazette | 10365 | £3,595.38 | |
| 30.1.25 | scottishsun.co.uk | 322841 | £550.00 | |
| 30.1.25 | thesun.co.uk | 2999721 | £5,419.00 | |
| 30.1.25 | Times and Star | 11036 | £2,725.86 | |
| 30.1.25 | Westmorland Gazette | 14894 | £1,853.44 | |
| 30.1.25 | Wood & Vale Express | 5780 | £579.00 | |
| 31.1.25 | Andover Advertiser | 11588 | £1,906.29 | |
| 31.1.25 | Colchester Gazette | 9693 | £2,100.00 | |
| 31.1.25 | Essex County Standard | 14832 | £1,342.70 | |
| 31.1.25 | Great Yarmouth Mercury | 9181 | £691.82 | |
| 31.1.25 | Great Yarmouth Mercury | 9181 | £1,627.81 | |
| 31.1.25 | Harwich and Manningtree Standard | 5786 | £379.26 | |
| 31.1.25 | The Cumberland News | 14502 | £2,898.27 | |
| 1.2.25 | Express and Star | 11,309 | £3,303.05 | |
| 1.2.25 | Express and Star (Sandwell | 3,649 | 3379.87 | |
| 1.2.25 | The Express | 2,494,981 | £35,960.16 | |
| 1.2.25 | Shropshire Star | 7,199 | £1,790.59 | |
| 1.2.25 | Southern Daily Echo | 16,369 | 2663.13 | |
| 1.2.25 | South Wales Argus | 10,578 | £2,311.56 | |
| 3.2.25 | The Sun on Sunday | 17730000 | ||
| 13.2.25 | greatbritishlife.co.uk | 11,894 | £241.00 | |
| 16.2.25 | Daily Star on Sunday | 106,995 | £3,417.67 | |
| 16.2.25 | Sunday Express | 183,933 | £4,347.88 | |
| 16.2.25 | Sunday Mercury | 19,568 | £3,427.79 | |
| 16.2.25 | Sunday Mirror Ulster | 14,986 | £505.92 | |
| 16.2.25 | Sunday Mirror | 248,666 | £4,970.47 | |
| 16.2.25 | Sunday Sun (Newcastle) | 23,486 | £3,837.39 | |
| 16.2.25 | Evening Gazette (Teeside) | 17,557 | £3,598.52 | |
| 16.2.25 | Wales on Sunday | 14,314 | £3,382.76 | |
| 17.2.25 | Grimsby Telegraph | 16,406 | £2,396.44 | |
| 17.2.25 | Hull Daily Mail | 17,450 | £4,453.84 | |
| 17.2.25 | Hull Telegraph | 17,450 | £4,453.84 | |
| 17.2.25 | Manchester Evening News | 23,794 | £6,842.57 | |
| 17.2.25 | Newcastle Journal | 10,789 | £3,321.11 | |
| 17.2.25 | South Wales Echo | 10,942 | £6,965.86 | |
| 17.2.25 | South Wales Evening Post | 22,572 | £2,442.68 | |
| 17.2.25 | wherecanwego.c.ouk | 2,682 | £4.90 | |
| 18.2.25 | Newcastle Evening Chronicle | 26,811 | £4,561.72 | |
| 18.2.25 | Cambridge News | 12,012 | £2,481.20 | |
| 19.2.25 | Burton Mail | 3,385 | £1,919.06 | |
| 19.2.25 | Derby Telegraph | 18,903 | £2,804.84 | |
| 21.2.25 | The Post Bristol | 9,295 | £90.54 | |
| 22.2.25 | Birningham Mail | 15,367 | £236.47 | |
| 22.2.25 | Burton Mail | 3,385 | £97.34 | |
| 22.2.25 | Cambridge News | 12,012 | £145.38 | |
| 22.2.25 | Coventry Telegraph | 14,786 | £65.83 | |
| 22.2.25 | Evening Gazette (Teeside) | 17,557 | £126.51 | |
| 22.2.25 | Grimsby Telegraph | 16,406 | £74.89 | |
| 22.2.25 | Huddersfield | 5,500 | £59.84 | |
| 22.2.25 | Hull Daily Mail | 17,450 | £139.18 | |
| 22.2.25 | Leicester Mercury | 22,794 | £130.03 | |
| 22.2.25 | Liverpool Echo | 38,474 | £284.63 | |
| 22.2.25 | Manchester Evening News | 23,794 | £240.56 | |
| 22.2.25 | Newcastle Evening Chronicle | 26,811 | £142.55 | |
| 22.2.25 | Nottingham Post | 18,610 | £169.58 | |
| 22.2.25 | South Wales Echo | 10,942 | £217.68 | |
| 22.2.25 | South Wales Evening Post | 22,572 | £76.33 | |
| 24.2.25 | Sunday Mirror | 248,666 | £24,400.50 | |
| 1.3.25 | Open Air Magazine | 7,000 | ||
| 8.3.25 | Daily Star | 194,391 | £2,344.91 | |
| 8.3.25 | Sunday Mirror | 248,666 | £3,614.89 | |
| 11.4.25 | National World | 99,547 | £1,105.57 | |
| 19.4.25 | The Sun Scotland | 158,242 | £8,986.66 | |
| 19.4.25 | The Sun | 1,210,915 | £8,989.66 | |
| 1.5.25 | Coast Magazine | 29,203 | £2,853.18 | |
| 1.5.25 | Coast online | 45600 | £319.00 | |
| 3.5.25 | Scottish Sun Online | 322,841 | £6,553.67 | |
| 3.5.25 | The Sun online | 2999721 | £6,766.03 | |
| 4.5.25 | The Sun | 1,210,915 | £43,435.50 | |
| 13.5.25 | Scottish Sun Online | 322,841 | £6,553.67 | |
| 13.5.25 | The Sun online | 2999721 | £6,766.03 | |
| 17.5.25 | www.barkinganddagenhampost.co.uk/ | 3,973 | £80.65 | |
| 17.5.25 | www.eastlondonadvertiser.co.uk | 3,459 | £69.61 | |
| 17.5.25 | www.enfieldindependent.co.uk | 2,400 | £48.72 | |
| 17.5.25 | www.eppingforestguardian.co.uk | 869 | £17.64 | |
| 17.5.25 | www.guardian-series.co.uk | 4,761 | £96.65 | |
| 17.5.25 | www.hackneygazette.co.uk | 5,366 | £108.93 | |
| 17.5.25 | www.hamhigh.co.uk | 15,786 | £320.46 | |
| 17.5.25 | www.harrowtimes.co.uk | 3,477 | £70.58 | |
| 17.5.25 | www.ilfordrecorder.co.uk | 4,090 | £83.03 | |
| 17.5.25 | www.islingtongazette.co.uk | 4,676 | £94.92 | |
| 17.5.25 | www.kilburntimes.co.uk | 6,885 | £139.77 | |
| 17.5.25 | www.newhamrecorder.co.uk | 4,091 | £83.05 | |
| 17.5.25 | www.newsshopper.co.uk | 48,851 | £991.68 | |
| 17.5.25 | www.richmondandtwickenhamtimes.co.uk | 3,258 | £66.14 | |
| 17.5.25 | www.romfordrecorder.co.uk | 12,029 | £244.19 | |
| 17.5.25 | www.surreycomet.co.uk | 3,213 | £65.22 | |
| 17.5.25 | www.theresident.co.uk | 2,375 | £48.21 | |
| 17.5.25 | www.thisislocallondon.co.uk | 8,154 | £165.53 | |
| 17.5.25 | www.times-series.co.uk | 3,801 | £77.16 | |
| 17.5.25 | www.wandsworthguardian.co.uk | 2,410 | £48.92 | |
| 17.5.25 | www.wimbledonguardian.co.uk | 2,788 | £56.60 | |
| 17.5.25 | www.yourlocalguardian.co.uk | 19,306 | £391.91 | |
| 24.5.25 | I News | 141,223 | £2,000.00 | |
| 24.5.25 | inews.co.uk | 327,555 | £6,649.37 | |
| 29.5.25 | Mirror.co.uk | 2,351,383 | £44,869.09 | |
| 29.5.25 | Good Motoring Magazine | 75,000 | £1,800.00 | |
| 7.6.25 | The I Newspaper | 141,223 | £1,286.81 | |
| 7.6.25 | inews.co.uk | 327,555 | £415.56 | |
| 7.6.25 | MSN | 19,658,344 | £24,941.52 | |
| 8.6.25 | Ulster Mirror | 14,986 | £229.96 | |
| 8.6.25 | Sunday Mirror | 248,666 | £2,259.31 | |
| 8.6.25 | Sun Scotland | 158,424 | £110.00 | |
| 8.6.25 | The Sun | 1,210,915 | £14,228.87 | |
| 18.6.25 | Motor Cycle News | 56,839 | £46.00 | |
| 19.6.25 | Love Exploring | 5,839 | £118.53 | |
| 20.6.25 | Family First | 1,000,000 | ||
| 1.7.25 | Pick Me Up | 250,000 | £1,517.94 | |
| 1.7.25 | The Sun online | 2999721 | £5,419.00 | |
| 1.7.25 | ITV This Morning | 486,000 | £22,200.00 | |
| 1.7.25 | ITV GMB | 1,000,000 | £23,500.00 | |
| 1.7.25 | ITV Loose Women | 1,200,000 | £16,450.00 | |
| 1.7.25 | ITV Lorraine | 1,100,000 | £14,100.00 | |
| 2.7.25 | Metro online | 1096547 | £22,259.90 | |
| 5.7.25 | Aol.com | 222711 | £4,521.03 | |
| 5.7.25 | The Guardian | 105,134 | £142,117.75 | |
| 5.7.25 | The Guardian online | 11414137 | £231,706.98 | |
| 5.7.25 | uk.style.yahoo.com | 39942 | £810.82 | |
| 10.7.25 | MSN.com | 19149988 | £388,744.76 | |
| 10.7.25 | Telegraph.com | 2523172 | £51,220.39 | |
| 19.7.25 | Mirror | 325,721 | £80,665.35 | |
| 19.7.25 | Daily Mirror Ulster | 22,027 | £9,861.84 | |
| 19.7.25 | Daily Record | 82,333 | £22,811.95 | |
| 19.7.25 | Daily Express | 213,897 | £82,565.14 | |
| 20.7.25 | Sunday People | 90,956 | £37,440.55 | |
| 22.7.25 | The Sun Scotland | 158,424 | £5,991.10 | |
| 23.7.25 | Mirror online | 1841099 | £37,374.31 | |
| 65,689,094 | 57,151,668 | £1,797,918.75 |