Our Chief Executive who has dedicated 26 years to enticing visitors to Great Yarmouth for holidays, short breaks, and day trips injecting £600m a year into its economy is to retire.

Alan Carr, who brought weekly fireworks, Maritime Festival tall ships and sea shanties, the first Great Yarmouth Air Show and a massive regeneration seafront project to the borough, steps down at the end of the year. Headhunted more than a quarter of a century ago from Skegness to drive the tourism sector forward, he masterminded countless TV and radio marketing campaigns, fact-finding visits to other resorts and accessed funding.

Next month, he will hand over to new champion to build on his successes and drive the borough forward as a thriving visitor destination. Applications are open to find a new chief executive officer for Visit Great Yarmouth, the Great Yarmouth Tourism and Business Improvement Area, with interviews scheduled for mid-December.

Lyndon Bevan, Visit Great Yarmouth chair, described Alan’s dedication to shaping fresh events and creative marketing campaigns promoting the fun, heritage, and natural assets of the borough as “outstanding.”

“Alan has worked tirelessly, and often in his own time, to promote tourism and work towards improvements. He embraced the Great Yarmouth area and the wealth of all it has to offer, and went above and beyond because he believed in the place he made his family home.”

He had worked with a board of business leaders to for a successful industry that turns over more than £600 millions every year and built a reputation for staging high profile events attracting new visitors because of the great mix that appeal to a wide audience.”

Alan was instrumental in the regeneration of the Great Yarmouth seafront and its new pedestrian friendly layout, the ‘InteGreat’ project, he said.

“For some 20 years he helped lead the Great Yarmouth Maritime Festival to success after success. A great achievement was leading the partnership between local authority and tourism industry as Chief Executive of the Greater Yarmouth Tourist Authority (now also a Business Improvement District).

“His has given loyal and inspiring service to both the local authority and the industry partnership Tourist Authority and we wish him a happy retirement with his family and grandson.”

Grasping any opportunity to promote Great Yarmouth has been Alan’s speciality, Mr Bevan said, highlighted four years ago when Alan chatted with his showbiz and comedy counterpart Alan Carr on Radio 2’s Alan & Mel’s Summer Escape show to talk up the delights of Great Yarmouth to a new audience.

He faced a series of questions as part of a feature called Summer Seaside Survey when he was pitched against the Isle of Wight.

The show’s producer, Malcolm Prince, said: ‘Great Yarmouth’s Alan Carr did a sterling job engaging in some witty banter with Alan and Mel.”


To apply, send your CV & covering letter to or alternatively send via post to:-

c/o Stephenson Smart,
East Coast House, Galahad Road,
Beacon Park,
Great Yarmouth,
Norfolk, NR31 7RU.

Closing dates for applications – Monday 6th December 2021.
Interviews will commence from w/c 13th December 2021.


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