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Monster truck duo, dare devil world-class motocross team and BMX stunt team to headline Visit Great Yarmouth’s summer Wheels Festival 2026.
Two days of non-stop action is promised at the free two-day event which drew nearly 70,000 people to the seafront last year.
This year, the 1.5km of cars, trucks and motorcycles – from lovingly-restored classics to souped up novelty vehicles, American cars, and emergency vehicles – will line up in four new themed zones.
Wheels Festival brings a welcome spending spike for seafront businesses with a ‘ripple effect’ economic boost for Great Yarmouth. Last year’s event generated £57 for the local economy for every £1 invested.

World leading motocross stunt riders,

Great Yarmouth’s two-day summer Wheels Festival generated more than £3.5 million for the local economy last year and created or sustained more than 51 jobs.
Visit Great Yarmouth staged the weekend event on June 21 and 22 2025, which attracted a record 70,000 visitors.
For every £1 spent by Visit Great Yarmouth, £57 was injected into the local economy, an economic impact study has revealed.

The figure was calculated by direct visitor spending with seafront businesses, attractions, shops, cafes and restaurants, transport and accommodation by overnight visitors and indirect spending by business with suppliers.
Visit Great Yarmouth commissioned the report from Essex-based Destination Research, which uses its PRIME model to calculate direct and indirect spending,

Annual survey reveals 93 per cent of visitors to the Great Yarmouth area this summer would recommend it as a tourist destination to family and friends

Overall enjoyment feedback rose by 4 per cent on last year

Beaches, family-friendly activities, a warm welcome and accessibility contributed to high enjoyment levels

Overnight visitors are staying longer

 
More than nine out of ten visitors to Great Yarmouth this summer said they were “very likely” or “likely” to recommend it to friends and relatives as a tourist destination.
The same percentage – 93 per cent – said their overall enjoyment of their time in Great Yarmouth was ‘high’ or ‘very high’, jumping from 89 per cent last year,

We are a delivery partner within Visitor Economy Network Initiative  – VENI project, providing in-kind funding support.
VENI is the Visitor Economy Network Initiative that will bring educators and SMEs closer together
and at the same time create opportunities for young people to develop work-ready skills and
participate in, and learn more about, their local visitor economy.

New videos released for 2021

Our new promotional Videos have been released and will be used in future marketing campaigns and shared with partners. The new Marketing video has a long version and six themed short versions for social media. The videos can be seen below.
 
 


Please see document depicting the 4 steps to the road to recovery – please click here for the complete documents
 
 
 

A fabulous review in the widely circulated London Metro paper with the comment ‘Great Yarmouth you have stolen my heart; you can kiss me quick and squeeze me slow any time you like’ please click on the following link to access the review Great Yarmouth You have stolen my heart

If you are a local recognised Covid-19 safety equipment supplier we will be happy to list your company on our website under the ‘Covid-19’ drop down list.  For further information please email us at info@gyta.com

Great Yarmouth Borough Council now has a live link on their website containing financial advice for businesses which is updated regularly as and when information is received so please check this link regularly.
coronavirus business support 
We will continue you to update you regularly but again do not hesitate to email us if you have any questions at info@gyta.com
Stay safe out there – The Team Alan, Karen and Asa

It is with regret but due to the current government advice we are postponing our annual Tourism & Business Awards scheduled to be held on Tuesday 24th March at the Town Hall.  We will of course inform you of the proposed rescheduled date but please do not hesitate to call or email if you require any further information at info@gyta.com or via mobile 07786911936