Marketing Activity 2024

Our marketing activity for 2024 will be populated as it happens so please come back to this page regularly

If you would like to see a complete years worth of marketing activity please click here Marketing Activity 2023

Below is a selection of some of our Marketing activities so far in 2024.

Hosted Journalist Trips – 2024 Publications

We host a number of journalists through our national PR campaigns, working alongside our business sector to provide complimentary accommodation, dining and attraction tickets in return for PR articles. A few examples are below, and full list of coverage is at the bottom of this page.

Reach Plc (Mirror & Star) July 2024 –  The Mirror

Newsquest – Multiple Regional May 2024 –  Including Basingstoke Gazette, Andover Advertiser, Salisbury Journal, Romsey and Forest Journal, Hampshire Chronicle – Hampshire Chronicle Example.

The Sun – July 2024 – We supported the development of this video The Sun 

National World – Multiple Regional Oct 2024 – Including – Harborough Mail,  The Banbury Guardian, Bedford Today, Biggleswade Today, Birmingham World, Bucks Herald, Daventry Today, Harborough Mail,  Hemel Today, Leighton Buzzard,  Lincolnshire,  Luton Today,  Melton Times,  Northampton Chronicle, Northants Telegraph, Peterborough Eve,  Rugby Today

Whats on Guide 2024

Our What on Guide was printed (100,000 Copies) and  published in February and has been circulated across locations in Norfolk and Suffolk.

Click on the image below to view

Holiday and Short Break Guide 2024

Our Holiday and Short Break Guide for 2024 has been completed ready for the 2024 season and again highlights the accommodation and attractions we have to offer. Click on the image below to view.

 

Destination Website

We operate and manage the Destination Website which receives over 650,000 visits a year  – follow this link to view the website  Visit Great Yarmouth

National PR – 2024 – Examples

We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. A few online examples are listed below and will be added to during the year.

Time Out – Pleasure Beach Apr 24

Eastern Eye – Merrivale – Great Yarmouth – May 24

Eastern Eye – Sea Life Great Yarmouth – May 24

Nottinghamshire Live – Great Yarmouth – May 24

Your staycation checklist: 10 UK attractions this summer | The Sun  – Scroll down to Hippodrome

Visitor Mailouts – 2024

We send out monthly emails to over 42,000 potential visitors on our database, listing highlights, discounts and Events for the coming month and beyond.

March 24 Visitor Newsletter

April 24 – Visitor Newsletter

May 24 – Visitor Newsletter

June 24 – Visitor Newsletter

Sept 24 – Visitor Newsletter

Competitions – 2024

We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies. 2024 Competions will be listed here as the are published.

Local IQ – Win A holiday at Richardson’s – Jan 2024

Spectator Club – Win a holiday voucher for Mill Farm Eco Barn – Apr 2024

Celebs Now – Win a Break at Hemsby Holiday Park – Nov 2024

Local PR – 2024 – Examples 

We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. coverage will be listed here as it is published

Great Yarmouth Mercury – Looking forward to 2024 – 2nd Feb 2024

Great Yarmouth Mercury – Half Term 17th Feb 2024

EDP – Half Term 17th Feb 2024

Great Yarmouth Mercury – Whats on Easter – 29th March 2024

EDP – Whats on Easter 2024

Great Yarmouth Mercury – Wheels Festival

EDP – Wheels Top Norfolk Events in June

EDP Wheels Festival 2024- Jul 24

Great Yarmouth Mercury – Wheels Festival 2024 – Jul 24

EDP Summer Fireworks 2024 – July 24

Great Yarmouth Mercury – Summer Fireworks 20204 – July 24

Big Tuesday and Wednesday fireworks return to Great Yarmouth | Great Yarmouth Mercury Aug 24

Visit Great Yarmouth gets green light for another five years | Eastern Daily Press Sep 24

Visit Great Yarmouth gets green light Great Yarmouth Mercury Sept 24

Date revealed for Wheels Festival 2025 in Great Yarmouth | Eastern Daily Press Sep 24

What’s on around Great Yarmouth during Halloween 2024? | Great Yarmouth Mercury

What’s on around Great Yarmouth during Halloween 2024? | Eastern Daily Press

Great Yarmouth at Christmas – Great Yarmouth Mercury

Great Yarmouth at Christmas – EDP

 

Social Media

We have two main social media platforms in place to promote the destination.

Visit Great Yarmouth Facebook

Visit Great Yarmouth – YouTube

Social Media Marketing

We are running a number of ‘Paid for Social Media Campaigns’ for 2024

We have run a Winter /Spring social media campaigns and our  Summer campaign booked for 2024,  we expect to run a number of adverts during 2024 please see three examples below.

 

 

Event Marketing

We support all events through our website  https://www.visitgreatyarmouth.co.uk/whats-on/events-calendar  and our social media, examples of event marketing will be listed as it goes live.

We also deliver the following events.

Big Tuesday and Wednesdays

Great Yarmouth Wheels Festival Marketing 

We have 36 PIPs Posters on Display around the destination (Mar-Jun( , Social Media adverts are running (Mar0Jun), Regional Poster campaign booked (May-Jun), A Full page Wheels advert in the What on Guide (Feb-Jun) and the Out There Festival Brochure (May) . Posters distributed locally (May -Jun) and Radio adverts booked  Star Radio (Cambs)(May/June) and Harbour Radio in July

Wheels ITV News 29th June 2024

ITV Anglia Wheels 2024

Wheels Festival PR Videos

Wheels Festival 2024

Wheels Festival 2024 – Short

Photography – 2024

We have directly commissioned a Photographer to take destination images in May-Jun, we may appoint Drone Pilots and Videographers as required to promote the destination, the footage and images are shared with the media and used to promote the destination.

Destination Videos -2024

We have a number of promotional videos, used to promote the destination, below is an example.

Other videos can be viewed here Visit Great Yarmouth – YouTube

Radio – 2024

We plan to book paid for advertising for 2024, as well as responding to arising media opportunities, radio coverage received will appear below as it is broadcast.

2nd April – BBC Norfolk – Easter Weekend Review

28th June – BBC Norfolk – Wheels Festival Preview – Click Here

27th August – BBC Norfolk – Great Yarmouth Summer

TV – 2024

We work closely with TV crew supporting TV productions and assisting with the locations, activities this year will appear here as they are broadcast.

29th August – Wheels Festival

30th August – Great Yarmouth Summer Season

 

Blogger/Influencer Ambassador Programme – 2024

We work with a  number of selected bloggers/influencers on on day trips and articles, across various social media platforms,  please find some examples below.

Blogger Programme – Early Summer 2024

Reel views correct as of 10th Oct 2024

Hippodrome

Dinky in Norfolk – Hippodrome – https://www.instagram.com/p/C973ZfFsbol/  –  8100 views

Emma NG – Hippodrome https://www.instagram.com/p/C-M0Tc7MTG9/?img_index=1994 Views

Emma Norwich Girl Hippodrome  https://www.instagram.com/p/C-FC7psuKyv/  945 views

Norfolk Family Outings Hippodrome – https://www.instagram.com/p/C9xdeNAMssC/  24.6k views

The O’Halloran’s Hippodrome – https://www.instagram.com/p/C91ifvDoTdJ/  – 2134 views

Avery’s Playtime Adventures Hippodrome- https://www.instagram.com/p/C-2aLcDMrQE/ -1048 views

Pleasure Beach

Dinky in Norfolk Pleasure Beach – https://www.instagram.com/p/C-dX3TNsTCX/  –  4120 views

The O’Halloran’s Pleasure Beach – https://www.instagram.com/p/C-UhAnWoK_S/ – 644 views

Avery’s Playtime A. – Pleasure Beach – https://www.instagram.com/p/C-4trJ4sXay/ – 537 views

A DTPN Pleasure Beach- https://www.instagram.com/p/C-4YdNgMQq3/?img_index=1-64 1340 Views

Kira Hutt Pleasure Beach – https://www.instagram.com/p/C-XJS9mMi7S/  – 549 views

Ada Brody and Mummy Pleasure beach – https://www.instagram.com/p/C-4cZf7sF_Y/  –  454 views

Thrigby Wildlife Park

Emma NG –  Thrigby – https://www.instagram.com/p/C-ZkKoMMp0B/ – 1062 views

The O’Halloran’s Thrigby – https://www.instagram.com/p/C9-mMGEuhVa/ – 708 views

Avery’s Playtime Adventures Thrigby – https://www.instagram.com/p/C-pqW5jMG0L/ – 1213 views

Joyland

Emma Norwich Girl Joyland – https://www.instagram.com/p/C-UdbpfsYg9/ – 1642 views

Merrivale Model Village

Emma NG –  Merrivale – https://www.instagram.com/p/C-R5KAos6W9/  –  1006 views

The O’Halloran’s Merrivale – https://www.instagram.com/p/C95dnVgO1Pa/ – 763 views

A Day To Play N.  Merrivale – https://www.instagram.com/p/C-10FZWM-pF/?img_index=1 –2488 views

Sealife Great Yarmouth

The O’Halloran’s Sea Life – https://www.instagram.com/p/C-LNKJvo569/  –  578 views

Avery’s Playtime Adventures Sealife – https://www.instagram.com/p/C-27SfEMxh4/ – 1067 views

Britannia Pier

The O’Halloran’s Britannia Pier – https://www.instagram.com/p/C-f1_c9o0Zi/ –  580 views

Richardson’s – Hemsby Beach

Life With A. Richardson’s – https://www.instagram.com/p/C-n1lBau08r/?img_index=1 100 likes

Life With A. Richardson’s Golf – https://www.instagram.com/p/C-fU1xeoFmO/  –  1564 views

Life with A. Richardson’s Quarterdeck – https://www.instagram.com/p/C-a7naeOUtG/  –  1011 views

Kira Hutt Richardsons – https://www.instagram.com/p/C-iAzemMtOE/  1028 views

The O’Halloran’s Richardson’s Crows Nest https://www.instagram.com/p/C__Lr-Iu-g-/ – 528 Views

Lost World Golf – Hemsby

Averys Playtime A. –  Lost World – https://www.instagram.com/p/C-i66sQM4Pq/  –  1739 views

Averys Playtime A. – Panning Gold – https://www.instagram.com/p/C-n_mtms2Um/ –  2819 views

 

Blogger Programme – Late Summer/Autumn 2024

Reel Views correct as of 10th Oct 2024

Joyland

The OHallorans Joyland https://www.instagram.com/p/C_s_Q0Hoqzq/ 629 Views

Dinky In Norfolk Joyland https://www.instagram.com/p/C_BTVUiMjSA/  – 6403 Views

Averys Playtime Adventures Joyland https://www.instagram.com/p/C_bol0EMvB0/  –  1608 Views

Sommer Phillips Joyland https://www.instagram.com/p/C_cfo3Ss1do/ – 2178 Views

Its Alice Ann Joyland https://www.instagram.com/p/C_3mGTHMgRD/ –  1212 Views

https://travelwiththeohallorans.com/a-day-at-joyland-great-yarmouth/

Marina Centre – Great Yarmouth

The O’Halloran’s Marina Centre https://www.instagram.com/p/C_kZrkCu7en/ 643 Views

https://travelwiththeohallorans.com/marina-centre-in-great-yarmouth/

Richardsons – Hemsby Beach

The O’Halloran’s Richardsons Kart Hire https://www.instagram.com/p/C_ii-sNIi9a/  – 1014 views

The O’Halloran’s Richardsons overall https://www.instagram.com/p/C_PsO0YuEGj/ – 852 Views

Cookie Crumbles Richardsons https://www.instagram.com/p/C_IY_nmsz0s/ – 4969 Views

Riskitforabiscuit Richardsons https://www.instagram.com/p/C_IY_nmsz0s/ – 4970 Views

Life with Anguish Richardsons crows nest https://www.instagram.com/p/C_EA4JVoZG3/ – 1804 Views

Three Murrays and Me Richardsons https://www.instagram.com/p/DAGv9MSsdv5/ – 797 Views

Three Murrays and Me Richardsons https://www.instagram.com/p/C_Kz13MsgPx/ – 884 Views

https://travelwiththeohallorans.com/family-fun-at-richardsons-hemsby-beach-holiday-park/

https://www.unconventionalkira.co.uk/2024/08/ad-spend-day-with-us-at-richardsons.html

Lost World Golf – Hemsby

The O’Halloran’s Lost World Golf https://www.instagram.com/p/C_V_HedIzzQ/ – 517 Views

The OHallorans Panning for gold https://www.instagram.com/p/C_bNxVVOXjs/ – 1753 Views

Hippodrome

Cookie Crumbles Hippodrome https://www.instagram.com/p/C-5hlO6s5Wg/ – 6760 Views

Riskitforabiscuit Hippodrome https://www.instagram.com/p/C-5hlO6s5Wg/ – 6762 Views

Just a mum with a camera Hippodrome https://www.instagram.com/p/C_JSU5rsMQd/ – 2516 Views

Ada Brody and Mummy Hippodrome https://www.instagram.com/p/C-5vMqMMVoH/ – 1732 views

Sommer Phillips Hippodrome https://www.instagram.com/p/C_bG__cMsYQ/ – 3103 Views

Sommer Phillips Hippodrome 2 https://www.instagram.com/p/C-Ze4E0Mxht/ – 2613 Views

Its Alice Ann Hippodrome https://www.instagram.com/p/C_r3yX-NSSj/ – 3661 Views

https://travelwiththeohallorans.com/champions-at-the-great-yarmouth-hippodrome/

Pleasure Beach

Norfolk Family Outings Pleasure Beach 1 https://www.instagram.com/p/C_gPMk4M52B/   9045 Views

Sommer Phillips Pleasure Beach https://www.instagram.com/p/C-a3ABUsILy/ – 3083 Views

Its Alice Ann Pleasure Beach https://www.instagram.com/p/DACGSpRsvm1/ – 1406 Views

Norfolk Family Outing Pleasure Beach 2 https://www.instagram.com/p/C_Ygn0Bs1YU/ – 20,600 Views

Thrigby

A Day to Play Norfolk Thrigby  https://www.instagram.com/p/C_Gj9nfsze6/?img_index=1   81 Likes

Three Murrays and Me Thrigby https://www.instagram.com/p/C–RmIHsAFF/ – 925 Views

Just a mum with a camera Thrigby https://www.instagram.com/p/C-_GdsvMX5h/ – 341 Views

Our Little Suffolk Life Thrigby https://www.instagram.com/p/C_M7CMPMGoM/ – 1121 Views

Sommer Phillips Thrigby https://www.instagram.com/p/C-6_Z2ssOsO/ `1178 Views

Time and Tide

Avery’s Playtime Adventures Time & Tide https://www.instagram.com/p/C_gFFhEM8zb/ – 975 Views

Just a mum with a camera Time and Tide https://www.instagram.com/p/C_kacnmMD0I/ -255 Views

Merrivale

Avery’s Playtime Adventures Merrivale https://www.instagram.com/p/C_XiqaNsgBZ/ – 1049 Views

Sommer Phillips Merrivale https://www.instagram.com/p/C_duxH0MrBB/ – 1249 Views

Its Alice Ann Merrivale https://www.instagram.com/p/C_0pAZOs3Qu/ -1337 Views

Sea life

Sommer Phillips Sealife https://www.instagram.com/p/C-pS4-OsyYo/ – 1381 Views

Its Alice Ann Sealife https://www.instagram.com/p/C_8rmVos7i9/  – 1218 Views

Britannia Pier

https://travelwiththeohallorans.com/8-reasons-to-spend-the-day-at-britannia-pier-in-great-yarmouth/

Destination Coverage

Norfolk Family Outings Summer in Norfolk https://www.instagram.com/p/C_yQurisTQ9/   8774 Views

Sommer Phillips Great Yarmouth https://www.instagram.com/p/C_s-oWZsh33/ – 1375 Views

Three Murrays and Me Great Yarmouth https://www.instagram.com/p/C_PshPOMiYS/ – 1399

National PR List -2024

Below is a list of the  coverage gained through our PR in  national media to date, due to copyright, we are not able to post examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com

14.7.24 The People (Ulster) 3,179 £251.98
17.7.24 Nottingham Post 18,610 £300.48
17.7.24 Derby Telegraph 18,903 £91.00
17.7.24 Huddersfield Examiner 5,500 £17.04
19.7.24 Andover Advertiser 11,588 £149.41
31.7.24 The Sun Travel – Facebook 44,000
1.8.24 Coast Magazine 29,203 £214.84
4.8.24 Mirror.co.uk 3,192,820 97061734.84 £55,513.41
4.8.24 Country Living online 6780000 £4,746.00
7.8.24 thesun.co.uk 26380000
9.8.24 thescottishsun.co.uk 318,139 9671450.83 £5,531.47
10.8.24 Worcester News 7,061 £161.28
17.8.24 thesun.co.uk 26380000 £184,660.00
24.8.24 My Weekly 74,927 £1,985.31
30.8.24 Prima (online) 231,800 £1,622.00
14.9.24 The Sun 1,210,915 £266.00
20.9.24 thesun.co.uk 24440000 £171,080.00
20.9.24 thescottishsun.co.uk 2960000 £20,720.00
21.9.24 The Sun 1,210,915 £3,196.46
23.9.24 Mail online 314,800,000 £22,036.00
26.9.24 Metro 1,092,706 £18,998.82
26.9.24 Timeout.co.uk 16280000 £11,396.00
1.10.24 Norfolk Magazine 12,507 £864.04
4.10.24 banburyguardian.co.uk 189630.29 £108.44
4.10.24 bedfordtoday.co.uk 229536 £131.28
4.10.24 biggleswadetoday.co.uk 44885 £25.66
4.10.24 birminghamworld 1215510 £695.18
4.10.24 bucksherald.co.uk 156316 £89.38
4.10.24 daventrytoday.co.uk 40735 £1,339.00
4.10.24 harboroughmail.co.uk 43088 £24.64
4.10.24 hemeltoday.co.uk 86860 £49.68
4.10.24 leightonbuzzardonline.co.uk 23710 £13.54
4.10.24 lincolnshireworld.com 109891 £62.83
4.10.24 lutontoday.co.uk 503584 £288.02
4.10.24 meltontimes.co.uk 67729.37 £38.72
4.10.24 miltonkeynes.co.uk 591723 £338.42
4.10.24 northamptonchron.co.uk 782910 £447.77
4.10.24 Northantstelegraph.co.uk 717544 £410.38
4.10.24 peterborough 1108010 £633.70
4.10.24 rugbytoday.co.uk 259454.86 £148.38
16.10.24 Closer 106308 £2,431.41
19.10.24 greatbritishlife.co.uk 361607 £181.98
24,798,273 578,655,748 £1,079,141.49

If you would like to see a complete years worth of marketing activity please click here Marketing Activity 2023