Marketing Activity 2024
Our marketing activity for 2024 will be populated as it happens so please come back to this page regularly
If you would like to see a complete years worth of marketing activity please click here Marketing Activity 2023
Below is a selection of some of our Marketing activities so far in 2024.
Hosted Journalist Trips – 2024 Publications
We host a number of journalists through our national PR campaigns, working alongside our business sector to provide complimentary accommodation, dining and attraction tickets in return for PR articles. A few examples are below, and full list of coverage is at the bottom of this page.
Reach Plc (Mirror & Star) July 2024 – The Mirror
Newsquest – Multiple Regional May 2024 – Including Basingstoke Gazette, Andover Advertiser, Salisbury Journal, Romsey and Forest Journal, Hampshire Chronicle – Hampshire Chronicle Example.
The Sun – July 2024 – We supported the development of this video The Sun
National World – Multiple Regional Oct 2024 – Including – Harborough Mail, The Banbury Guardian, Bedford Today, Biggleswade Today, Birmingham World, Bucks Herald, Daventry Today, Harborough Mail, Hemel Today, Leighton Buzzard, Lincolnshire, Luton Today, Melton Times, Northampton Chronicle, Northants Telegraph, Peterborough Eve, Rugby Today
Whats on Guide 2024
Our What on Guide was printed (100,000 Copies) and published in February and has been circulated across locations in Norfolk and Suffolk.
Click on the image below to view
Holiday and Short Break Guide 2024
Our Holiday and Short Break Guide for 2024 has been completed ready for the 2024 season and again highlights the accommodation and attractions we have to offer. Click on the image below to view.
Destination Website
We operate and manage the Destination Website which receives over 650,000 visits a year – follow this link to view the website Visit Great Yarmouth
National PR – 2024 – Examples
We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. A few online examples are listed below and will be added to during the year.
Time Out – Pleasure Beach Apr 24
Eastern Eye – Merrivale – Great Yarmouth – May 24
Eastern Eye – Sea Life Great Yarmouth – May 24
Nottinghamshire Live – Great Yarmouth – May 24
Visitor Mailouts – 2024
We send out monthly emails to over 42,000 potential visitors on our database, listing highlights, discounts and Events for the coming month and beyond.
Competitions – 2024
We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies. 2024 Competions will be listed here as the are published.
Local IQ – Win A holiday at Richardson’s – Jan 2024
Spectator Club – Win a holiday voucher for Mill Farm Eco Barn – Apr 2024
Celebs Now – Win a Break at Hemsby Holiday Park – Nov 2024
Local PR – 2024 – Examples
We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. coverage will be listed here as it is published
Great Yarmouth Mercury – Looking forward to 2024 – 2nd Feb 2024
Great Yarmouth Mercury – Half Term 17th Feb 2024
Great Yarmouth Mercury – Whats on Easter – 29th March 2024
Great Yarmouth Mercury – Wheels Festival
EDP – Wheels Top Norfolk Events in June
EDP Wheels Festival 2024- Jul 24
Great Yarmouth Mercury – Wheels Festival 2024 – Jul 24
EDP Summer Fireworks 2024 – July 24
Great Yarmouth Mercury – Summer Fireworks 20204 – July 24
Big Tuesday and Wednesday fireworks return to Great Yarmouth | Great Yarmouth Mercury Aug 24
Visit Great Yarmouth gets green light for another five years | Eastern Daily Press Sep 24
Visit Great Yarmouth gets green light Great Yarmouth Mercury Sept 24
Date revealed for Wheels Festival 2025 in Great Yarmouth | Eastern Daily Press Sep 24
What’s on around Great Yarmouth during Halloween 2024? | Great Yarmouth Mercury
What’s on around Great Yarmouth during Halloween 2024? | Eastern Daily Press
Social Media
We have two main social media platforms in place to promote the destination.
Visit Great Yarmouth – YouTube
Social Media Marketing
We are running a number of ‘Paid for Social Media Campaigns’ for 2024
We have run a Winter /Spring social media campaigns and our Summer campaign booked for 2024, we expect to run a number of adverts during 2024 please see three examples below.
Event Marketing
We support all events through our website https://www.visitgreatyarmouth.co.uk/whats-on/events-calendar and our social media, examples of event marketing will be listed as it goes live.
We also deliver the following events.
Big Tuesday and Wednesdays
Great Yarmouth Wheels Festival Marketing
We have 36 PIPs Posters on Display around the destination (Mar-Jun( , Social Media adverts are running (Mar0Jun), Regional Poster campaign booked (May-Jun), A Full page Wheels advert in the What on Guide (Feb-Jun) and the Out There Festival Brochure (May) . Posters distributed locally (May -Jun) and Radio adverts booked Star Radio (Cambs)(May/June) and Harbour Radio in July
Wheels ITV News 29th June 2024
Wheels Festival PR Videos
Photography – 2024
We have directly commissioned a Photographer to take destination images in May-Jun, we may appoint Drone Pilots and Videographers as required to promote the destination, the footage and images are shared with the media and used to promote the destination.
Destination Videos -2024
We have a number of promotional videos, used to promote the destination, below is an example.
Other videos can be viewed here Visit Great Yarmouth – YouTube
Radio – 2024
We plan to book paid for advertising for 2024, as well as responding to arising media opportunities, radio coverage received will appear below as it is broadcast.
2nd April – BBC Norfolk – Easter Weekend Review
28th June – BBC Norfolk – Wheels Festival Preview – Click Here
27th August – BBC Norfolk – Great Yarmouth Summer
TV – 2024
We work closely with TV crew supporting TV productions and assisting with the locations, activities this year will appear here as they are broadcast.
29th August – Wheels Festival
30th August – Great Yarmouth Summer Season
Blogger/Influencer Ambassador Programme – 2024
We work with a number of selected bloggers/influencers on on day trips and articles, across various social media platforms, please find some examples below.
Blogger Programme – Early Summer 2024
Reel views correct as of 10th Oct 2024
Hippodrome
Dinky in Norfolk – Hippodrome – https://www.instagram.com/p/C973ZfFsbol/ – 8100 views
Emma NG – Hippodrome https://www.instagram.com/p/C-M0Tc7MTG9/?img_index=1 – 994 Views
Emma Norwich Girl Hippodrome https://www.instagram.com/p/C-FC7psuKyv/ 945 views
Norfolk Family Outings Hippodrome – https://www.instagram.com/p/C9xdeNAMssC/ 24.6k views
The O’Halloran’s Hippodrome – https://www.instagram.com/p/C91ifvDoTdJ/ – 2134 views
Avery’s Playtime Adventures Hippodrome- https://www.instagram.com/p/C-2aLcDMrQE/ -1048 views
Pleasure Beach
Dinky in Norfolk Pleasure Beach – https://www.instagram.com/p/C-dX3TNsTCX/ – 4120 views
The O’Halloran’s Pleasure Beach – https://www.instagram.com/p/C-UhAnWoK_S/ – 644 views
Avery’s Playtime A. – Pleasure Beach – https://www.instagram.com/p/C-4trJ4sXay/ – 537 views
A DTPN Pleasure Beach- https://www.instagram.com/p/C-4YdNgMQq3/?img_index=1-64 1340 Views
Kira Hutt Pleasure Beach – https://www.instagram.com/p/C-XJS9mMi7S/ – 549 views
Ada Brody and Mummy Pleasure beach – https://www.instagram.com/p/C-4cZf7sF_Y/ – 454 views
Thrigby Wildlife Park
Emma NG – Thrigby – https://www.instagram.com/p/C-ZkKoMMp0B/ – 1062 views
The O’Halloran’s Thrigby – https://www.instagram.com/p/C9-mMGEuhVa/ – 708 views
Avery’s Playtime Adventures Thrigby – https://www.instagram.com/p/C-pqW5jMG0L/ – 1213 views
Joyland
Emma Norwich Girl Joyland – https://www.instagram.com/p/C-UdbpfsYg9/ – 1642 views
Merrivale Model Village
Emma NG – Merrivale – https://www.instagram.com/p/C-R5KAos6W9/ – 1006 views
The O’Halloran’s Merrivale – https://www.instagram.com/p/C95dnVgO1Pa/ – 763 views
A Day To Play N. Merrivale – https://www.instagram.com/p/C-10FZWM-pF/?img_index=1 –2488 views
Sealife Great Yarmouth
The O’Halloran’s Sea Life – https://www.instagram.com/p/C-LNKJvo569/ – 578 views
Avery’s Playtime Adventures Sealife – https://www.instagram.com/p/C-27SfEMxh4/ – 1067 views
Britannia Pier
The O’Halloran’s Britannia Pier – https://www.instagram.com/p/C-f1_c9o0Zi/ – 580 views
Richardson’s – Hemsby Beach
Life With A. Richardson’s – https://www.instagram.com/p/C-n1lBau08r/?img_index=1 100 likes
Life With A. Richardson’s Golf – https://www.instagram.com/p/C-fU1xeoFmO/ – 1564 views
Life with A. Richardson’s Quarterdeck – https://www.instagram.com/p/C-a7naeOUtG/ – 1011 views
Kira Hutt Richardsons – https://www.instagram.com/p/C-iAzemMtOE/ 1028 views
The O’Halloran’s Richardson’s Crows Nest https://www.instagram.com/p/C__Lr-Iu-g-/ – 528 Views
Lost World Golf – Hemsby
Averys Playtime A. – Lost World – https://www.instagram.com/p/C-i66sQM4Pq/ – 1739 views
Averys Playtime A. – Panning Gold – https://www.instagram.com/p/C-n_mtms2Um/ – 2819 views
Blogger Programme – Late Summer/Autumn 2024
Reel Views correct as of 10th Oct 2024
Joyland
The OHallorans Joyland https://www.instagram.com/p/C_s_Q0Hoqzq/ 629 Views
Dinky In Norfolk Joyland https://www.instagram.com/p/C_BTVUiMjSA/ – 6403 Views
Averys Playtime Adventures Joyland https://www.instagram.com/p/C_bol0EMvB0/ – 1608 Views
Sommer Phillips Joyland https://www.instagram.com/p/C_cfo3Ss1do/ – 2178 Views
Its Alice Ann Joyland https://www.instagram.com/p/C_3mGTHMgRD/ – 1212 Views
https://travelwiththeohallorans.com/a-day-at-joyland-great-yarmouth/
Marina Centre – Great Yarmouth
The O’Halloran’s Marina Centre https://www.instagram.com/p/C_kZrkCu7en/ 643 Views
https://travelwiththeohallorans.com/marina-centre-in-great-yarmouth/
Richardsons – Hemsby Beach
The O’Halloran’s Richardsons Kart Hire https://www.instagram.com/p/C_ii-sNIi9a/ – 1014 views
The O’Halloran’s Richardsons overall https://www.instagram.com/p/C_PsO0YuEGj/ – 852 Views
Cookie Crumbles Richardsons https://www.instagram.com/p/C_IY_nmsz0s/ – 4969 Views
Riskitforabiscuit Richardsons https://www.instagram.com/p/C_IY_nmsz0s/ – 4970 Views
Life with Anguish Richardsons crows nest https://www.instagram.com/p/C_EA4JVoZG3/ – 1804 Views
Three Murrays and Me Richardsons https://www.instagram.com/p/DAGv9MSsdv5/ – 797 Views
Three Murrays and Me Richardsons https://www.instagram.com/p/C_Kz13MsgPx/ – 884 Views
https://travelwiththeohallorans.com/family-fun-at-richardsons-hemsby-beach-holiday-park/
https://www.unconventionalkira.co.uk/2024/08/ad-spend-day-with-us-at-richardsons.html
Lost World Golf – Hemsby
The O’Halloran’s Lost World Golf https://www.instagram.com/p/C_V_HedIzzQ/ – 517 Views
The OHallorans Panning for gold https://www.instagram.com/p/C_bNxVVOXjs/ – 1753 Views
Hippodrome
Cookie Crumbles Hippodrome https://www.instagram.com/p/C-5hlO6s5Wg/ – 6760 Views
Riskitforabiscuit Hippodrome https://www.instagram.com/p/C-5hlO6s5Wg/ – 6762 Views
Just a mum with a camera Hippodrome https://www.instagram.com/p/C_JSU5rsMQd/ – 2516 Views
Ada Brody and Mummy Hippodrome https://www.instagram.com/p/C-5vMqMMVoH/ – 1732 views
Sommer Phillips Hippodrome https://www.instagram.com/p/C_bG__cMsYQ/ – 3103 Views
Sommer Phillips Hippodrome 2 https://www.instagram.com/p/C-Ze4E0Mxht/ – 2613 Views
Its Alice Ann Hippodrome https://www.instagram.com/p/C_r3yX-NSSj/ – 3661 Views
https://travelwiththeohallorans.com/champions-at-the-great-yarmouth-hippodrome/
Pleasure Beach
Norfolk Family Outings Pleasure Beach 1 https://www.instagram.com/p/C_gPMk4M52B/ 9045 Views
Sommer Phillips Pleasure Beach https://www.instagram.com/p/C-a3ABUsILy/ – 3083 Views
Its Alice Ann Pleasure Beach https://www.instagram.com/p/DACGSpRsvm1/ – 1406 Views
Norfolk Family Outing Pleasure Beach 2 https://www.instagram.com/p/C_Ygn0Bs1YU/ – 20,600 Views
Thrigby
A Day to Play Norfolk Thrigby https://www.instagram.com/p/C_Gj9nfsze6/?img_index=1 81 Likes
Three Murrays and Me Thrigby https://www.instagram.com/p/C–RmIHsAFF/ – 925 Views
Just a mum with a camera Thrigby https://www.instagram.com/p/C-_GdsvMX5h/ – 341 Views
Our Little Suffolk Life Thrigby https://www.instagram.com/p/C_M7CMPMGoM/ – 1121 Views
Sommer Phillips Thrigby https://www.instagram.com/p/C-6_Z2ssOsO/ `1178 Views
Time and Tide
Avery’s Playtime Adventures Time & Tide https://www.instagram.com/p/C_gFFhEM8zb/ – 975 Views
Just a mum with a camera Time and Tide https://www.instagram.com/p/C_kacnmMD0I/ -255 Views
Merrivale
Avery’s Playtime Adventures Merrivale https://www.instagram.com/p/C_XiqaNsgBZ/ – 1049 Views
Sommer Phillips Merrivale https://www.instagram.com/p/C_duxH0MrBB/ – 1249 Views
Its Alice Ann Merrivale https://www.instagram.com/p/C_0pAZOs3Qu/ -1337 Views
Sea life
Sommer Phillips Sealife https://www.instagram.com/p/C-pS4-OsyYo/ – 1381 Views
Its Alice Ann Sealife https://www.instagram.com/p/C_8rmVos7i9/ – 1218 Views
Britannia Pier
https://travelwiththeohallorans.com/8-reasons-to-spend-the-day-at-britannia-pier-in-great-yarmouth/
Destination Coverage
Norfolk Family Outings Summer in Norfolk https://www.instagram.com/p/C_yQurisTQ9/ 8774 Views
Sommer Phillips Great Yarmouth https://www.instagram.com/p/C_s-oWZsh33/ – 1375 Views
Three Murrays and Me Great Yarmouth https://www.instagram.com/p/C_PshPOMiYS/ – 1399
National PR List -2024
Below is a list of the coverage gained through our PR in national media to date, due to copyright, we are not able to post examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com
| 14.7.24 | The People (Ulster) | 3,179 | £251.98 | |
| 17.7.24 | Nottingham Post | 18,610 | £300.48 | |
| 17.7.24 | Derby Telegraph | 18,903 | £91.00 | |
| 17.7.24 | Huddersfield Examiner | 5,500 | £17.04 | |
| 19.7.24 | Andover Advertiser | 11,588 | £149.41 | |
| 31.7.24 | The Sun Travel – Facebook | 44,000 | ||
| 1.8.24 | Coast Magazine | 29,203 | £214.84 | |
| 4.8.24 | Mirror.co.uk | 3,192,820 | 97061734.84 | £55,513.41 |
| 4.8.24 | Country Living online | 6780000 | £4,746.00 | |
| 7.8.24 | thesun.co.uk | 26380000 | ||
| 9.8.24 | thescottishsun.co.uk | 318,139 | 9671450.83 | £5,531.47 |
| 10.8.24 | Worcester News | 7,061 | £161.28 | |
| 17.8.24 | thesun.co.uk | 26380000 | £184,660.00 | |
| 24.8.24 | My Weekly | 74,927 | £1,985.31 | |
| 30.8.24 | Prima (online) | 231,800 | £1,622.00 | |
| 14.9.24 | The Sun | 1,210,915 | £266.00 | |
| 20.9.24 | thesun.co.uk | 24440000 | £171,080.00 | |
| 20.9.24 | thescottishsun.co.uk | 2960000 | £20,720.00 | |
| 21.9.24 | The Sun | 1,210,915 | £3,196.46 | |
| 23.9.24 | Mail online | 314,800,000 | £22,036.00 | |
| 26.9.24 | Metro | 1,092,706 | £18,998.82 | |
| 26.9.24 | Timeout.co.uk | 16280000 | £11,396.00 | |
| 1.10.24 | Norfolk Magazine | 12,507 | £864.04 | |
| 4.10.24 | banburyguardian.co.uk | 189630.29 | £108.44 | |
| 4.10.24 | bedfordtoday.co.uk | 229536 | £131.28 | |
| 4.10.24 | biggleswadetoday.co.uk | 44885 | £25.66 | |
| 4.10.24 | birminghamworld | 1215510 | £695.18 | |
| 4.10.24 | bucksherald.co.uk | 156316 | £89.38 | |
| 4.10.24 | daventrytoday.co.uk | 40735 | £1,339.00 | |
| 4.10.24 | harboroughmail.co.uk | 43088 | £24.64 | |
| 4.10.24 | hemeltoday.co.uk | 86860 | £49.68 | |
| 4.10.24 | leightonbuzzardonline.co.uk | 23710 | £13.54 | |
| 4.10.24 | lincolnshireworld.com | 109891 | £62.83 | |
| 4.10.24 | lutontoday.co.uk | 503584 | £288.02 | |
| 4.10.24 | meltontimes.co.uk | 67729.37 | £38.72 | |
| 4.10.24 | miltonkeynes.co.uk | 591723 | £338.42 | |
| 4.10.24 | northamptonchron.co.uk | 782910 | £447.77 | |
| 4.10.24 | Northantstelegraph.co.uk | 717544 | £410.38 | |
| 4.10.24 | peterborough | 1108010 | £633.70 | |
| 4.10.24 | rugbytoday.co.uk | 259454.86 | £148.38 | |
| 16.10.24 | Closer | 106308 | £2,431.41 | |
| 19.10.24 | greatbritishlife.co.uk | 361607 | £181.98 | |
| 24,798,273 | 578,655,748 | £1,079,141.49 |
If you would like to see a complete years worth of marketing activity please click here Marketing Activity 2023