Marketing Activity 2025
This page will be populated and updated as our marketing plans are developed for 2025
Below is a selection of some of our Marketing activities in 2024.
Hosted Journalist Trips – 2025 Publications
We host a number of journalists through our national PR campaigns, working alongside our business sector to provide complimentary accommodation, dining and attraction tickets in return for PR articles. A few examples are below, and full list of coverage is at the bottom of this page.
PA News – Jan/Feb 25 The Independent Sunday Express and Sunday Mirror, it also appeared in
Fenland Citizen MSN, Irish News , South Wales Magazine, Norfolk Magazine as well over 25 other regional titles (listed in spreadsheet at bottom of article).
Whats on Guide 2025
Our What on Guide (100,000 Copies Printed) and was published on 7th March and is circulated across locations in Norfolk and Suffolk.
Holiday and Short Break Guide 2025
Our Holiday and Short Break Guide for 2025 was completed ready for the 2025 season and again highlights the accommodation and attractions we have to offer. The 2025 Guide is now live on our website click here to access and download
Destination Website
We operate and manage the Destination Website which receives over 650,000 visits a year – follow this link to view the website Visit Great Yarmouth
National PR – 2025 – Examples
We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, a list of coverage can be found at the bottom of this article. A few online examples are listed below.
Great Yarmouth Winter Gardens Regeneration | The Sun
Great Yarmouth Winter Gardens Regeneration| The Scottish Sun
The Story also appeared in The Express and Mirror as well as smaller stories in Daily Star on Sunday, Sunday Express, Sunday Mirror Ulster
Sunday Mirror, The Bristol Post, Birmingham Mail, Cambridge News, Coventry Telegraph, Evening Gazette (Teeside), Grimsby Telegraph, Huddersfield Daily Examiner, Hull Daily Mail, Leicester Mercury, Liverpool Echo, Manchester Evening News, Newcastle Evening Chronicle, Nottingham Post, South Wales Echo and South Wales Evening Post
Visitor Mailouts – 2025
We send out newsletter emails to over thousands of potential visitors on our database, listing highlights, discounts and Events for the coming month and beyond.
Some Example Newsletters
Competitions – 2025
We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies. 2025 Competitions will be listed here as the are published.
Best Magazine Competition Feb25
Local PR – 2025 – Examples
We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. coverage will be listed here as it is published
Great Yarmouth tourism survey reveals holidaymaker trends | Eastern Daily Press
Great Yarmouth tourism survey reveals holidaymaker trends | Great Yarmouth Mercury
Half-term activities in Great Yarmouth and Gorleston | Great Yarmouth Mercury
Visit Great Yarmouth chairman retiring after five years | Great Yarmouth Mercury
Visit Great Yarmouth chairman retiring after five years | Eastern Daily Press
Social Media
We have three main social media platforms in place to promote the destination.
Visit Great Yarmouth – YouTube
Visit Great Yarmouth – Instagram
Social Media Marketing
‘Paid for Social Media Campaigns’ for 2025 are underway
Example Social Media Advert
Example Social Media Advert
Event Marketing
We support all events through our website https://www.visitgreatyarmouth.co.uk/whats-on/events-calendar and our social media, examples of event marketing will be listed as it goes live.
We also delivered the following events.
Big Tuesday and Wednesdays
Great Yarmouth Wheels Festival Marketing
Media Coverage and Marketing assets will be added as developed
Social Media Advert Wheels 2025
Photography – 2025
We directly commission Photographers to take destination images and appoint Videographers as required to promote the destination, the footage and images are shared with the media and used to promote the destination.
Destination Videos -2025
We have a number of promotional videos, used to promote the destination, below is an example.
Videos can be viewed here Visit Great Yarmouth – YouTube
TV – 2025
We worked closely with TV crew supporting TV productions and assisting with the locations, activities this year will appear here as they are broadcast.
Blogger/Influencer Ambassador Programme – 2025
We will again be working with a with a number of selected bloggers/influencers on on day trips and articles, across various social media platforms, the programme is due to start in the early summer, an examples of the work will appear here.
National PR List -2025 to Date
Below is a list of the coverage gained through our PR in national media to date, due to copyright, we are not able to post all examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com. Media coverage
| Date | Publication | Reach | Website Visits | Estimated Value |
| 13.1.25 | thescottishsun.co.uk | 322841 | £728.18 | |
| 13.1.25 | thesun.co.uk | 2999721 | £6,766.03 | |
| 20.1.25 | fenlandcitizen.co.uk | 893 | £18.13 | |
| 20.1.25 | kentonline.co.uk | 5577.22 | £2,747.40 | |
| 20.1.25 | lynnnews.co.uk | |||
| 21.1.25 | independent.co.uk | 3,459,971 | £70,237.41 | |
| 21.1.25 | MSN | 565,300 | ||
| 21.1.25 | Irish News | 1,400,000 | ||
| 25.1.25 | Evening Mail | 6,058 | £3,266.69 | |
| 25.1.25 | The Northern Echo | 22,622 | £2,637.96 | |
| 25.1.25 | The Herald | 22,901 | £3,716.03 | |
| 27.1.25 | The Bolton News | 9,607 | £1,555.69 | |
| 27.1.25 | Lancashire Telegraph | 2,936 | £1,514.63 | |
| 27.1.25 | News and Star | 1,753 | £2,769.68 | |
| 27.1.25 | South Wales Magazine | 78 | £1.58 | |
| 27.1.25 | telegraph.co.uk | 2523172 | £2,048.81 | |
| 27.1.25 | The Argus | 10,581 | £3,085.00 | |
| 27.1.25 | Yahoo Style UK | 39,942 | £32.00 | |
| 28.1.25 | thescottishsun.co.uk | 322841 | £4,980.79 | |
| 28.1.25 | thesun.co.uk | 2,999,721 | £45,670.75 | |
| 28.1.25 | Worcester News | 7,061 | £2,299.52 | |
| 29.1.25 | edp24.co.uk | 163957 | £1,098.35 | |
| 29.1.25 | greatyarmouthmercury.co.uk | 23293 | £156.04 | |
| 29.1.25 | Lancashire Telegraph | 2936 | £1,494.16 | |
| 29.1.25 | The Leader Wrexham | 8159 | £1,598.91 | |
| 29.1.25 | Whitehaven News | 6213 | £927.56 | |
| 30.1.25 | Basingstoke Gazette | 9018 | £2,824.58 | |
| 30.1.25 | Ham and High (Broadway) | 595 | £6,595.03 | |
| 30.1.25 | Hamstead and Highgate Express | 7416 | £5,159.26 | |
| 30.1.25 | Knutsford Guardian | 3603 | £1,159.21 | |
| 30.1.25 | The Mirror.co.uk | 2766673 | £46,054.04 | |
| 30.1.25 | Northwich Guardian | 7440 | £2,730.67 | |
| 30.1.25 | Somerset County Gazette | 10365 | £3,595.38 | |
| 30.1.25 | scottishsun.co.uk | 322841 | £550.00 | |
| 30.1.25 | thesun.co.uk | 2999721 | £5,419.00 | |
| 30.1.25 | Times and Star | 11036 | £2,725.86 | |
| 30.1.25 | Westmorland Gazette | 14894 | £1,853.44 | |
| 30.1.25 | Wood & Vale Express | 5780 | £579.00 | |
| 31.1.25 | Andover Advertiser | 11588 | £1,906.29 | |
| 31.1.25 | Colchester Gazette | 9693 | £2,100.00 | |
| 31.1.25 | Essex County Standard | 14832 | £1,342.70 | |
| 31.1.25 | Great Yarmouth Mercury | 9181 | £691.82 | |
| 31.1.25 | Great Yarmouth Mercury | 9181 | £1,627.81 | |
| 31.1.25 | Harwich and Manningtree Standard | 5786 | £379.26 | |
| 31.1.25 | The Cumberland News | 14502 | £2,898.27 | |
| 1.2.25 | Express and Star | 11,309 | £3,303.05 | |
| 1.2.25 | Express and Star (Sandwell | 3,649 | 3379.87 | |
| 1.2.25 | The Express | 2,494,981 | £35,960.16 | |
| 1.2.25 | Shropshire Star | 7,199 | £1,790.59 | |
| 1.2.25 | Southern Daily Echo | 16,369 | 2663.13 | |
| 1.2.25 | South Wales Argus | 10,578 | £2,311.56 | |
| 3.2.25 | The Sun on Sunday | 17730000 | ||
| 13.2.25 | greatbritishlife.co.uk | 11,894 | £241.00 | |
| 16.2.25 | Daily Star on Sunday | 106,995 | £3,417.67 | |
| 16.2.25 | Sunday Express | 183,933 | £4,347.88 | |
| 16.2.25 | Sunday Mercury | 19,568 | £3,427.79 | |
| 16.2.25 | Sunday Mirror Ulster | 14,986 | £505.92 | |
| 16.2.25 | Sunday Mirror | 248,666 | £4,970.47 | |
| 16.2.25 | Sunday Sun (Newcastle) | 23,486 | £3,837.39 | |
| 16.2.25 | Evening Gazette (Teeside) | 17,557 | £3,598.52 | |
| 16.2.25 | Wales on Sunday | 14,314 | £3,382.76 | |
| 17.2.25 | Grimsby Telegraph | 16,406 | £2,396.44 | |
| 17.2.25 | Hull Daily Mail | 17,450 | £4,453.84 | |
| 17.2.25 | Hull Telegraph | 17,450 | £4,453.84 | |
| 17.2.25 | Manchester Evening News | 23,794 | £6,842.57 | |
| 17.2.25 | Newcastle Journal | 10,789 | £3,321.11 | |
| 17.2.25 | South Wales Echo | 10,942 | £6,965.86 | |
| 17.2.25 | South Wales Evening Post | 22,572 | £2,442.68 | |
| 17.2.25 | wherecanwego.c.ouk | 2,682 | £4.90 | |
| 18.2.25 | Newcastle Evening Chronicle | 26,811 | £4,561.72 | |
| 18.2.25 | Cambridge News | 12,012 | £2,481.20 | |
| 19.2.25 | Burton Mail | 3,385 | £1,919.06 | |
| 19.2.25 | Derby Telegraph | 18,903 | £2,804.84 | |
| 21.2.25 | The Post Bristol | 9,295 | £90.54 | |
| 22.2.25 | Birningham Mail | 15,367 | £236.47 | |
| 22.2.25 | Burton Mail | 3,385 | £97.34 | |
| 22.2.25 | Cambridge News | 12,012 | £145.38 | |
| 22.2.25 | Coventry Telegraph | 14,786 | £65.83 | |
| 22.2.25 | Evening Gazette (Teeside) | 17,557 | £126.51 | |
| 22.2.25 | Grimsby Telegraph | 16,406 | £74.89 | |
| 22.2.25 | Huddersfield | 5,500 | £59.84 | |
| 22.2.25 | Hull Daily Mail | 17,450 | £139.18 | |
| 22.2.25 | Leicester Mercury | 22,794 | £130.03 | |
| 22.2.25 | Liverpool Echo | 38,474 | £284.63 | |
| 22.2.25 | Manchester Evening News | 23,794 | £240.56 | |
| 22.2.25 | Newcastle Evening Chronicle | 26,811 | £142.55 | |
| 22.2.25 | Nottingham Post | 18,610 | £169.58 | |
| 22.2.25 | South Wales Echo | 10,942 | £217.68 | |
| 22.2.25 | South Wales Evening Post | 22,572 | £76.33 | |
| 24.2.25 | Sunday Mirror | 248,666 | £24,400.50 | |
| 21,966,908 | 20,818,472 | £396,026.58 |