Marketing Activity 2022
2022 – January to December
We have continued to issue two or three press releases each month as well as hosting journalists and running a Blogger Ambassador Programme and some national competitions. Our Facebook and Instagram pages are live and are growing and our You Tube Channel is in place. We have also worked with TV, radio and other media channels to promote the destination.
Below are some examples of our work and projects we were involved in.
Hosted Journalist Trips – 2022
We host a number of journalists through our national PR, working with our business sector to provide complementary accommodation, dining and attraction tickets in return for PR articles. More examples are listed at the bottom of this article.
Jewish Chronical – Stay at Haven, Hopton – February click here
Candis Magazine – Stay at Richardson’s, Hemsby – March click here
Romford Recorder (& 20 other regional titles) – Stay at Haven, Belton – May click here
Mail on Sunday – Stay at Fritton Lake, Fritton – July click here
I Newspaper – Stay at Prom Hotel – Great Yarmouth Aug – click here
The Sun – Stay at Richardson’s Hemsby- Aug – click here
The London Metro – Stay at Prom Hotel – Great Yarmouth – Sept – click here
National PR – 2022 – Examples
We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination more examples can be found at the bottom of this article.
Readers Digest – Pleasure Beach and Hippodrome – 1st May – click here
Essex Magazine – Mini Golf – 11th May – click here
West Wales Chronical – Mini Golf 11th May click here
National PR – 2022 – Examples of Coverage in Local Publications
Our National PR also work with Regional and Local titles outside of Norfolk and Suffolk, below are the links to the coverage from our early Autumn PR ( 6th September).
Fife Today Harborough Mail Peterborough Today Leighton Buzzard Today The News (Portsmouth) Dewsbury Reporter Wigan Evening Post Harrogate Advertiser Sheffield Star Melton Times Bedford Today Shields Gazette Hucknall Dispatch Hartlepool Mail Wakefield Express Northern Ireland World Burnley Express Lancashire Evening Post Northumberland Gazette Sunderland Echo Worksop Guardian Milton Keynes Citizen The Scotsman Derbyshire Times Biggleswade Today Derry Journal Edinburgh Evening News Blackpool Gazette Northampton Chronicle and Echo The Scarborough News Daventry Express Stornoway Gazette News Letter Hemel Today Halifax Courier Mansfield Chad Doncaster Free Press The Bucks Herald Galloway Gazette Buxton Advertiser Yorkshire Evening Post Northampton Telegraph Luton Today Banbury Guardian Glasgow World Warwickshire World Southern Reporter
Competitions – 2022
We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies.
Yeo Valley – February – Prize Stay at Eco Barn – Winterton
Best Magazine – April – Prize Stay at Park Resorts (Cherry Tree) – Burgh Castle
Big Mini Golf Tour – Prize Stay at Richardson’s – Hemsby
UK Mums – July – Prize Stay at Richardson’s – Hemsby
Golden Ticket – July/August – Prize ‘Big Day Out’ worth over £500 – Ran for 5 week with the prize being awarded each week.
Local PR – 2022 – Examples
Local PR is targeted at local residents and local day trip markets, some examples are highlighted below.
Great Yarmouth Mercury – Half Term Breaks 7th February click here
Great Yarmouth Mercury – Easter Holidays – 20th April click here
EDP – Attractions & Cost of Living – 29th March click here
EDP – Mini Golf Competition – 11th May click here
Great Yarmouth Mercury – Golden Ticket click here
Great Yarmouth Mercury – Summer Holiday click here
EDP- Value of Tourism in Great Yarmouth click here
Social Media
We have three social media platforms in place to promote the destination.
Visit Great Yarmouth – YouTube
Visit Great Yarmouth Instagram
Social Media Marketing
We have undertaken or have booked Paid for Social Media Campaigns for
Wheels Festival (Facebook)- June/Jul – Which generated
Impressions: 420,455
Website visits: 7,845
Post “Likes”: 745
Post “Comments”: 446
Post “Shares”: 416
Big Wednesday Fireworks – Running Jul/Aug 2022
Destination Marketing – Running Jul – Oct 2022
Total Impressions
2,121,220
Total Advert Engagements
123,333
Event Marketing
We have supported some events as part of our funding agreement with them with the following traditional marketing, to compliment the digital campaign we undertake.
Wheels Festival – 3 Adverts in EDP and 2 Adverts in Great Yarmouth Mercury
Summer Fireworks (Hemsby and Great Yarmouth) – Coastal Bus Adverts
BIG WEDNESDAYS Great Yarmouth Fireworks – Poster Campaign
Radio – 2022
We undertake paid for advertising, as well as responding to arising opportunities, below is the radio coverage received so far this year.
Heart Radio – July – Visit Great Yarmouth Destination Advert across the East of England on Heart Radio
BBC Radio Essex – 10th May – Mini Golf Competition Launch
Talk Sport – 10th May – Mini Golf Competition Launch
Heart National Breakfast – 10th May – Mini Golf Competition Launch
BBC Radio 5 Live – 10th May – Mini Golf Competition Launch
BBC Radio Norfolk 10th May – Mini Golf Competition Launch
BBC Radio Norfolk 10th May- Mini Golf Competition Launch
Harbour Radio – 26th July – Tourism
BBC Radio Norfolk – 27th July -Summer holidays
TV – 2022
We have supported a number of TV Broadcasts and Programmes in 2022.
ITV Anglia – 26th January – Great Yarmouth 2022 – Great Yarmouth
BBC Look East – 10th May – Mini Golf Competition Launch – Hemsby
Channel 5 – 10th May – Mini Golf Competition Launch – Hemsby
This Morning – 10th May – Mini Golf Competition Launch – Hemsby
Channel 4 /More 4 – May – Best of Britain by the sea TV Show (Ainsley Harriot & Grace Dent) – Great Yarmouth (Invested in and supported)
ITV Anglia – 15th July – Heatwave – Great Yarmouth
This Morning -18th July – Four Live Broadcasts from Great Yarmouth (Invested in and supported)
Loose Women – 18th Jul- Two Live Broadcasts from Great Yarmouth (Invested in and supported)
BBC New at Six – 18th Aug – Live Broadcast from Great Yarmouth Seafront (travel)
BBC News at Ten – 18th Aug – Recorded Broadcast Seafront and Station (travel)
ITV Anglia – 31st Oct – Recorded Broadcast Seafront (Preparing for Winter)
Blogger/Influencer Ambassador Programme – 2022
We selected seven bloggers to work with on on day trips and articles, please see some examples below :
The Knight Tribe
The Knight Tribe – Sealife Centre click here
The Knight Tribe – Merrivale Model Village click here
The Knight Tribe – Pleasure Beach –click here
The Knight Tribe – Windmill Adventure Golf – click here
The Knight Tribe – Hippodrome – click here
The Knight Tribe Empire – click here
The Mummy Adventure
The Mummy Adventure – Merrivale – click here
The Mummy Adventures Sealife – click here
The Mummy Adventure – Pleasure beach – click here
The Mummy Adventure – 5 Things to do in Great Yarmouth –click here
Mummy Adventure Halloween – click here
The Mum Diaries
The Mum Diaries – The Empire 2022 click here
The Mum Diaries – The Hippodrome 2022 click here
The Mum Diaries – The Pleasure Beach 2022 click here
The Mum Diaries – Golden Ticket click here
The Mum Diaries – Thrigby Hall click here
The Mum Diaries – Hirsty’s click here
The Mum Diaries – Lacons Arms – Hemsby click here
The Mum Diaries – Fire on Water click here
The Mum Diaries – Sealife Centre click here
The Mum Diaries – Saras Tea Rooms – Great Yarmouth click here
Mimi Rose and Me
Mimi Rose and Me – Pleasure Beach – click here
Mimi Rose and Me – Sealife Centre – click here
Mimi Rose and Me – Merrivale – click here
Mimi Rose and Me Empire – click here
Mimi Rose and Me Hippodrome – click here
Mimi Rose and Me – Thrigby – click here
Mimi Rose and Me – 9 Way to Explore Great Yarmouth click here
Mimi Rose and Me – Great Yarmouth Instagram Highlights
Plutonium Sox
Plutonium Sox – Dog Friendly Great Yarmouth click here
Plutonium Sox – Indoor Activities in Great Yarmouth click here
Plutonium Sox – Outdoor Activities in Great Yarmouth click here
That’s The Way the Cookie Crumbles
Cookie Crumbles – Pleasure beach – click here
Cookie Crumbles – Hirsty’s – click here
Our Little Escapades
Our Little Escapades Visiting Great Yarmouth click here
Our Little Escapades Sealife – click here
Our Little Escapades Wellington Bowl – click here
Our Little Escapades Hippodrome – click here
Our Little Escapades Lost World Golf – click here
Our Little Escapades Thrigby Wildlife Park- click here
We also have some examples of other blogger trips arranged through opportunity as part of wider blogger activities
Mummy and Moose Sealife – click here
Anyway to Stay – Our Great Yarmouth Top 5 – click here
The Epileptic Blogger – 5 Best Family Attraction in Great Yarmouth – click here
Me him the dog and the baby – Wellington Bowl – click here
Me him the dog and the baby – Pleasure Beach click here
Mad Mum of Seven – click here
Evans Critters – click here
Tantrums to Smiles – click here
Norfolk Local Guide click here
Not a Perfect parent – click here
Unconventional Kira – Half Term click here
Mrs Shilts – Top 5 – click here
Jupiter Hadley – Things to Do – click here
National PR List
Below is a list of most of the coverage gained in national media (media value £2,197,465), due to copyright, we are not able to post examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and this can be requested by emailing info@gyta.com
Date | Publication | Reach | Value |
21.01.22 | Great British Life | 18000 | £120.00 |
11.02.22 | The Telegraph online | 19,627,000 | tbc |
25.02.22 | The Jewish Chronicle | 20090 | £9,511.42 |
27.02.22 | The Jewish Chronicle (Web) | 29647 | £796.00 |
23.03.22 | Countryfile Magazine (Web) | 9290 | £249.00 |
16.03.22 | Candis online | 6313 | £86.00 |
01.04.22 | Candis | 95,894 | £4,544.11 |
05.04.22 | Best | 126862 | £2,479.12 |
05.04.22 | Best | 126862 | £5,942.44 |
09.04.22 | Daily Star | 288819 | £5,431.80 |
10.04.22 | Sunday Mirror (Ulster) | 15746 | £550.08 |
10.04.22 | Sunday Mirror | 371540 | £5,404.32 |
10.04.22 | Country and Town House Instagram | tbc | tbc |
30.04.22 | Mail+ (Web) | tbc | £572.00 |
01.05.22 | Mail Online UK (Web) | 2009108 | £472,281.00 |
01.05.22 | Reader’s Digest | 102221 | £10,608.48 |
01.05.22 | Reader’s Digest | 102221 | £2,268.48 |
01.05.22 | Reader’s Digest | 102221 | £2,301.84 |
01.05.22 | The Mail on Sunday (Scotland) | 57,778.00 | £16,566.21 |
01.05.22 | The Mail on Sunday | 966299 | £16,566.21 |
01.05.22 | This is Money (Web) | 211409 | £12,183.00 |
01.06.22 | Country and Town House | 60000 | £26,270.14 |
07.05.22 | Daily Mail | 1133268 | £135,126.15 |
10.05.22 | Essex Magazine | 5765 | £155.00 |
11.05.22 | About My Generation (Web) | 988 | £27.00 |
12.05.22 | InterGame Online (Web) | 436 | £10.00 |
12.05.22 | West Wales Chronicle | 1133 | £30.00 |
14.05.22 | The Sun (Scotland) | 158424 | £10,325.20 |
16.05.22 | Hackney Gazette (Web) | 7857 | £211.00 |
16.05.22 | Barking and Dagenham Post (web) | 660 | £15.00 |
16.05.22 | Cambridge Times (Web) | 5092 | £137.00 |
16.05.22 | Dunmow Broadcast (Web) | 1985 | £53.00 |
16.05.22 | East London Advertiser (Web) | 748 | £25.00 |
16.05.22 | Herts Advertiser (Web) | 15182 | £408.00 |
16.05.22 | Hitchin Comet (Web) | 29700 | £797.00 |
16.05.22 | Ilford Recorder (Web) | 748 | £15.00 |
16.05.22 | Islington Gazette (Web) | 294 | £13.00 |
16.05.22 | Kilburn Times (Web) | 5585 | £149.00 |
16.05.22 | Newham Recorder (Web) | 6525 | £175.00 |
16.05.22 | Romford Recorder (Web) | 748 | £30.00 |
16.05.22 | Royston Crow (Web) | 2691 | £72.00 |
16.05.22 | Welwyn & Hatfield Times (Web) | 23307 | £626.00 |
17.05.22 | Best | 126862 | £6,070.12 |
18.05.22 | Newham Recorder | 19536 | £2,381.58 |
18.05.22 | Barking and Dagenham Post | 11131 | £2,508.80 |
19.05.22 | Brent and Kilburn Times | 41804 | £5,544.00 |
19.05.22 | Ely Standard | 5314 | £1,356.96 |
19.05.22 | Hackney Gazette | 1778 | £2,260.44 |
19.05.22 | Islington Gazette | 6746 | £4,392.40 |
21.05.22 | The Sun (Scotland) | 158424 | £12,937.60 |
21.05.22 | The Sun | 1217029 | £12,937.60 |
22.05.22 | The Sun (Scotland) | 158424 | £1,928.20 |
22.05.22 | The Sun | 1217029 | £1,928.20 |
01.06.22 | The Daily Mirror | 325721 | £6,543.06 |
04.06.22 | Daily Star | 194391 | £2,510.24 |
04.06.22 | The Sun (Scotland) | 158424 | £14,554.80 |
04.06.22 | The Sun | 1217029 | £12,937.60 |
08.06.22 | Reader’s Digest (Web) | 80194 | |
19.06.22 | Daily Star on Sunday | 106995 | £3,343.24 |
19.06.22 | Sunday Express | 248666 | £5,191.10 |
19.06.22 | Sunday Mirror (Ulster) | 15746 | £439.30 |
19.06.22 | Sunday Mirror | 371540 | £4,315.95 |
24.06.22 | iNews (Web) | 1609658 | £43,206.00 |
01.07.22 | Choice Magazine | 34598 | £590.70 |
05.07.22 | Best | 126862 | £468.16 |
18.7.22 | ITV This Morning 4 lives – 9 mins | 761,100 | £122,796.00 |
18.7.22 | ITV Loose Women 2 lives – 4.5 mins | 769,300 | £61,398.00 |
18.7.22 | UK Mums TV | 140,000 | £1,000.00 |
24.7.22 | Mail on Sunday Scotland | 57,778 | £35,399.76 |
24.7.22 | Mail on Sunday Scotland | 748,965 | £35,399.76 |
24.7.22 | Mail online UK (Web) | 2,009,108 | £15,000.00 |
26.7.22 | Best Magazine | 126,862 | £6,171.20 |
31.7.22 | The Sun | 1,217,029 | £6,468.80 |
01.08.22 | Norfolk Magazine | 12,841 | £7,519.20 |
02.08.22 | Country and Town House (Web) | 13,288 | £357.00 |
09.08.22 | Country and Town House (Web) | 13,288 | £357.00 |
14.08.22 | The Sun | 1,217,029 | £7,153.00 |
15.08.22 | Metro (Scotland) | 121,196 | £3,682.80 |
15.08.22 | Metro (London) | 667,491 | £28,409.77 |
20.08.22 | iNews (Web) | 1,609,658 | £43,206.00 |
20.08.22 | I (The paper for today) | 141,223 | £30,848.24 |
20.08.22 | I (The paper for today) (Scotland) | 13,536 | £42,467.70 |
20.08.22 | My Weekly | 96,527 | £14,255.87 |
21.08.22 | Daily Star on Sunday | 106,995 | £8,326.56 |
21.08.22 | Sunday Express | 248,666 | £8,847.44 |
21.08.22 | Sunday Mirror (Ulster) | 15,746 | £660.86 |
21.08.22 | Sunday Mirror | 371,540 | £6,492.69 |
28.08.22 | Daily Star on Sunday | 106,995 | £5,267.18 |
28.08.22 | Sunday Express | 248,666 | £8,847.44 |
28.08.22 | Sunday Mirror (Ulster) | 15,746 | £653.22 |
28.08.22 | Sunday Mirror | 371,540 | £6,267.51 |
29.08.22 | Eastern Daily Press | 121,697 | £3,267.00 |
29.08.22 | Great Yarmouth Mercury | 15,804 | £424.00 |
29.08.22 | The Telegraph online | 19,627,000 | tbc |
29.08.22 | Yahoo! Style UK (Web) | 35,521 | £953.00 |
30.08.22 | Eastern Daily Press | 34,438 | £2,008.17 |
01.09.22 | Choice Magazine | 34598 | £590.70 |
03.09.22 | Bedford Today (Web) | 1,122 | £12.00 |
03.09.22 | Biggleswade Chronicle (Web) | 4,545 | £122.00 |
06.09.22 | Blackpool Gazette (Web) | 49,922 | £1,340.00 |
06.09.22 | Dewsbury Reporter (Web) | 3,105 | £83.00 |
06.09.22 | Doncaster Free Press (Web) | 27,117 | £728.00 |
06.09.22 | Harborough Today (Web) | 2,933 | £79.00 |
06.09.22 | Harrogate Advertiser (Web) | 14,615 | £392.00 |
06.09.22 | Luton News (Web) | 10,710 | £733.00 |
06.09.22 | Mansfield Chad (Web) | 27,036 | £726.00 |
06.09.22 | Banbury Guardian (Web) | 4,159 | £112.00 |
06.09.22 | Bucks Herald (Web) | 10,120 | £271.00 |
06.09.22 | Burnley Express (Web) | 13,790 | £370.00 |
06.09.22 | Buxton Today (Web) | 3,140 | £91.00 |
06.09.22 | Daventry Today (Web) | 6,222 | £167.00 |
06.09.22 | Derbyshire Times (Web) | 30,275 | £813.00 |
06.09.22 | Derry Journal (Web) | 748 | £80.00 |
06.09.22 | Edinburgh Evening News (Web) | 31,352 | £842.00 |
06.09.22 | Fife Today (Web) | 630 | £60.00 |
06.09.22 | Galloway Gazette (Web) | 1,295 | £30.00 |
06.09.22 | Glasgow World (Web) | 962 | £26.00 |
06.09.22 | Halifax Evening Courier (Web) | 27,155 | £729.00 |
06.09.22 | Hartlepool Mail (Web) | 11,842 | £317.00 |
06.09.22 | Hemel Hempstead Gazette (Web) | 6,576 | £177.00 |
06.09.22 | Hucknall Dispatch | 6,284 | £169.00 |
06.09.22 | Isle of Wight County Press (Web) | 1,945 | £186.00 |
06.09.22 | Lancashire Evening Post (Web) | 53,503 | £1,436.00 |
06.09.22 | Leighton Buzzard Today (Web_ | 10,780 | £289.00 |
06.09.22 | Melton Times (Web) | 3,740 | £20.00 |
06.09.22 | Milton Keynes Citizen (Web) | 13,854 | £372.00 |
06.09.22 | NewsLetter (web) | 1,122 | £61.00 |
06.09.22 | Northmapton Chronicle and Echo (Web) | 34,426 | £924.00 |
06.09.22 | Northampton Evening Telegraph (Web) | 24,567 | £659.00 |
06.09.22 | Northern Ireland World (Web) | 1,527 | £101.00 |
06.09.22 | Northumberland Gazette (Web) | 11,242 | £50.00 |
06.09.22 | Peterborough Evening Telegraph (Web) | 34,485 | £1,634.00 |
06.09.22 | Scarborough Evening News (Web) | 11,153 | £299.00 |
06.09.22 | Sheffield Star (Web) | 111,419 | £2,991.00 |
06.09.22 | Shields Gazette (Web) | 10,120 | £271.00 |
06.09.22 | Southern Reporter (Web) | 4,420 | £119.00 |
06.09.22 | Stornoway Gazette (Web) | 3,740 | £100.00 |
06.09.22 | Sunderland Echo (Web) | 23,454 | £629.00 |
06.09.22 | The News (Portsmouth) (Web) | 33,875 | £909.00 |
06.09.22 | The Scotsman (Web) | 273,782 | £7,349.00 |
06.09.22 | Wakefield Express (Web) | 13,758 | £369.00 |
06.09.22 | Warwickshire World (Web) | 10,780 | £289.00 |
06.09.22 | Wigan Today (Web) | 29,756 | £799.00 |
06.09.22 | Worksop Guardian (Web) | 7,590 | £204.00 |
06.09.22 | Yorkshire Evening Post (Web) | 108,570 | £3,364.00 |
08.09.22 | Lancashire Evening Post (Web) | 13,576 | £364.00 |
11.09.22 | The Sun (Scotland) | 158,424 | £5,660.20 |
13.09.22 | Great British Life (Web) | 18000 | £120.00 |
17.09.22 | The Scottish Sun (online) | 40,640 | £1,091.00 |
17.09.22 | The Sun (online) | 6,793,685 | £182,356.00 |
18.09.22 | The Sun | 1,217,029 | £36,138.20 |
25.09.22 | The Metro (online) | 2,377,143 | £63,807.00 |
06.10.22 | Yorkshire Evening Post | 16,108 | £2,625.46 |
08.10.22 | Shields Gazette | 3,727 | £886.60 |
08.10.22 | The News (Portsmouth) | 16,277 | £1,354.70 |
08.10.22 | Sunderland Echo (Web) | 12,825 | £1,403.60 |
08.10.22 | The Sheffield Star | 17,159 | £2,623.59 |
09.10.22 | EDP 24 (Web) | 121,697 | £3,267.00 |
22.10.22 | Daily Express | 213,897 | £71,499.74 |
22.10.22 | The Daily Mirrorn (Ulster) | 19,615 | £13,450.32 |
22.10.22 | The Daily Mirror | 325,721 | £102,965.04 |
22.10.22 | Daily Record | 139,237 | £15,102.04 |
23.10.22 | The People (Ulster) | 7,011 | £8,538.02 |
23.10.22 | The People | 90,956 | £52,161.18 |
25.10.22 | Best | 126,862 | £12,661.60 |
26.10.22 | Burton Mail | 7,806 | £3,049.20 |
26.10.22 | Cambridge News | 12,012 | £4,256.84 |
26.10.22 | Derby Telegraph | 18,903 | £4,440.80 |
26.10.22 | Evening Gazette (Teesside) | 17,557 | £6,108.36 |
26.10.22 | Families Online (Web) | 11,340 | £304.00 |
26.10.22 | Grimsby Telegraph | 16,406 | £3,396.12 |
26.10.22 | The Huddersfield Daily Examiner | 13,401 | £3,092.76 |
26.10.22 | Hull Daily Mail | 20,475 | £7,646.94 |
26.10.22 | Manchester Evening News | 23,794 | £11,757.12 |
26.10.22 | Newcastle Chronicle | 26,811 | £7,536.16 |
26.10.22 | Newcastle Journal | 12,587 | £5,715.06 |
26.10.22 | Nottingham Post | 18,610 | £8,307.02 |
26.10.22 | The Sentinel (Stoke On Trent) | 28,862 | £1,981.12 |
26.10.22 | South Wales Evening Post | 22,572 | £4,101.98 |
26.10.22 | The Herald (Plymouth) | 18,191 | £3,613.26 |
27.10.22 | The Bath Chronicle | 9,435 | £2,812.31 |
27.10.22 | Birmingham Post | 6,677 | £4,099.59 |
27.10.22 | Coventry Telegraph | 14,786 | £2,974.32 |
27.10.22 | EDP 24 (Web) | 121,697 | £3,267.00 |
27.10.22 | Gloucestershire Echo (Town) | 6,812 | £3,641.00 |
27.10.22 | North Wales Daily Post | 13,691 | £5,154.93 |
27.10.22 | The Post Bristol | 9,774 | £4,335.28 |
28.10.22 | Great Yarmouth Mercury | 17,175 | £1,330.03 |
29.10.22 | Leicester Mercury | 22,794 | £7,101.00 |
29.10.22 | South Wales Echo | 16,446 | £12,863.92 |
29.10.22 | Western Daily Press (Late City) | 11,591 | £4,993.20 |
29.10.22 | Western Morning News (Cornwall) | 22,266 | £4,192.44 |
30.10.22 | Sunday Mirror | 371,540 | £8,594.37 |
01.12.22 | Country Walking | 25,074 | £3,183.53 |
Total Reach | Total Value | ||
78091465 | £2,159,790.87 |