An annual programme of research, monitoring and benchmarking assesses the economic impact of tourism to Greater Yarmouth, and also identifies areas for development, improvement and key opportunities which should be maximised.

A special market research SWAT team worked over summer 2015 to assess the impact of the fireworks in Hemsby and in Great Yarmouth, with researchers out and about on fireworks evenings to talk to visitors. The results are below for you to download.

The same SWAT team also interviewed attendees to the Maritime Festival, asking for opinions about the event and providing us with valuable insights to help develop the event further. The report is below for you to download.

Your business can get involved too – TSTATs, a completely confidently online monitoring system which allows you to benchmark your business against others in your sector, but also allows you to see what the tourism website hits are like, what the car parking figures look like, whether we’re up or down on previous years is to be implemented soon. You’ve got to be putting data in to get data out however, so get in touch to see how you can participate.