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GYTA to GYTABIA and Visit Great Yarmouth
The Greater Yarmouth Tourist Authority was launched in 1994 and became a Company Limited by guarantee in 1995. It became the Greater Yarmouth Tourism and Business Improvement Area Ltd in 2015. GYTABIA is the official Destination Management Organisation (DMO) for Greater Yarmouth and also trades as Visit Great Yarmouth.

BID Objectives:

To increase the number of people visiting and staying in Greater Yarmouth
To improve the visitor experience and increase repeat visits
To encourage people to stay longer and visit more attractions
To provide incentives and opportunities to spend more in local businesses