Marketing Activity 2023

We will continue to populate our marketing activity for 2023 as it happens so please revisit this page on a regular basis.  To view our marketing activity for 2022 please click here

We will also continue to issue two to three  press releases each month as well as hosting journalists and running a Blogger Ambassador Programme and national competitions. Our Facebook and Instagram pages are live and our You Tube Channel is in place.

Hosted Journalist Trips – 2023 Publications

We hosted a number of journalists in 2022 through our national PR campaigns, working alongside our business sector to provide complimentary accommodation, dining and attraction tickets in return for PR articles. Examples of published articles in 2023 are below and further examples are listed at the bottom of this article.

Jan 2023 –  Waterside Magazine   (Pages 14 & 15)

Jan 2023 – Family First Magazine  (From Page 56) 

National PR – 2023 – Examples

We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination – more examples can be found at the bottom of this article.

Media examples to be added as they are published

National PR – Examples of Coverage in Local Publications

Our National PR also works alongside regional and local titles outside of Norfolk and Suffolk.

Media examples to be added as they are published

Competitions – 2023

We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies.

Take a Break – Jan 2023 – Win a Holiday at Richardson’s in Hemsby  and tickets to Hippodrome –  65,520 Entries Received

Local PR – 2023 – Examples 

We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents.

14th Jan Great Yarmouth tourism boost optimism for summer 2023 | East Anglian Daily Times (eadt.co.uk)

14th Jan Great Yarmouth tourism boost optimism for summer 2023 | Eastern Daily Press (edp24.co.uk)

14th Jan Great Yarmouth tourism boost optimism for summer 2023 | Great Yarmouth Mercury

Social Media

We have three social media platforms in place to promote the destination.

Visit Great Yarmouth Facebook

Visit Great Yarmouth – YouTube

Visit Great Yarmouth Instagram

Social Media Marketing

We have have booked ‘Paid for Social Media Campaigns’ for 2023

Media examples to be added as they are published

Event Marketing

We support the marketing element of some events as part of our funding agreement with the following traditional marketing, to compliment the digital campaign we undertake.

Media examples to be added as they are published

Radio – 2023

We plan to undertake paid for advertising, as well as responding to arising opportunities, below is the radio coverage received so far this year.

3rd Feb – BBC Radio Norfolk -Winter Tourism and Footfall

TV – 2023

13th Jan – BBC Look East – Value of Potters World Bowls Event

Blogger/Influencer Ambassador Programme – 2023

We will select five bloggers to work with on on day trips and articles

Media examples to be added as they are published

National PR List

A list of the majority of the coverage gained in national media will be shown below, due to copyright, we are not able to post examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com

For marketing activity in 2022 please click here