Marketing Activity 2023

We will continue to populate our marketing activity for 2023 as it happens so please revisit this page on a regular basis.  To view our marketing activity for 2022 please click here

Below is a selection of some of our Marketing activities so far in 2023.

Hosted Journalist Trips – 2023 Publications

We host a number of journalists through our national PR campaigns, working alongside our business sector to provide complimentary accommodation, dining and attraction tickets in return for PR articles.  For 2023 we have 12 press visits either published or scheduled.

Examples of some published articles (with links) in 2023 are below, Further examples are listed at the bottom of this article.

Jan 2023 –  Waterside Magazine   (Pages 14 & 15)

Jan 2023 – Family First Magazine  (From Page 56) 

June 2023 – Daily Star

July 2023 – The Sun

Holiday and Short Break Guide 2023

Our 2023 Holiday and Short Break Guide is promoted though a variety of channels and highlights the accommodation and attractions we have to offer

click here to view the guide.

Destination Website

We operate the Destination Website which receives over 600,000 visits a year  – follow this link to view the website  Visit Great Yarmouth

National PR – 2023 – Examples

We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, examples can be found at the bottom of this article.

Daily Star Jun 2023Press Trip Classic UK seaside town with circus and penguin feeding ‘officially cool’ say teens – Daily Star

The Guardian 2023 – Out There Festival – 10 of the best free festivals in the UK | Festivals | The Guardian

National PR – Examples of Coverage in Local Publications

Our National PR also works alongside regional and local titles outside of Norfolk and Suffolk, examples can be found at the bottom of this article.

June 23 Ham and High – LondonAlso appeared in Edinburgh Evening News, The News – Portsmouth, Yorkshire Evening Post, The Sheffield Star, Northampton Chronicle and Echo, Hampstead and Highgate Express, Hartlepool Mail, Wood & Vale Express, Romford Recorder and Sunderland Echo

Visitor Mailouts – 2023

We send out monthly emails to over 30,000 potential visitors on our database, listing highlights for the coming month and beyond.

Competitions – 2023

We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies.

Take a Break – Jan 2023 – Win a Holiday at Richardson’s in Hemsby  and tickets to Hippodrome –  65,520 Entries Received

ITV – Apr 2023 – Win a Family Holiday in a lodge at Richardson’s

Coast Magazine – June 2023 – Win a Stay at the Imperial Hotel in Great Yarmouth

Golden Ticket – July 2023 – Win a Big Day out in Great Yarmouth

Minerva Magazine– Aug 2023 – Win A stay at Chestnut Barn, Near Great Yarmouth

Local PR – 2023 – Examples 

We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. Below is some of the coverage received from our press releases.

14th Jan Great Yarmouth tourism boost optimism for summer 2023 | East Anglian Daily Times (eadt.co.uk)

14th Jan Great Yarmouth tourism boost optimism for summer 2023 | Eastern Daily Press (edp24.co.uk)

14th Jan Great Yarmouth tourism boost optimism for summer 2023 | Great Yarmouth Mercury

7th Mar Great Yarmouth and Hemsby summer fireworks to return | Eastern Daily Press (edp24.co.uk)

7th Mar Great Yarmouth and Hemsby summer fireworks to return | Great Yarmouth Mercury

29th Mar Experts: ‘Culture shifts’ to aid Norfolk and Suffolk tourism | Eastern Daily Press (edp24.co.uk)

5th April  What to do in the Great Yarmouth area this Easter? | Great Yarmouth Mercury

28th June Launch of Golden Ticket – Great Yarmouth Mercury

28th June Great Yarmouth: Golden Ticket – Eastern Daily Press (edp24.co.uk)

04th July ITV Live on Gorleston Beach EDP

04th July ITV Live on Gorleston Beach – GY Mercury

20th July Summer Fireworks EDP

20th July Summer Fireworks – Mercury

02nd Aug Summer Fireworks review – Great Yarmouth Mercury

10th Aug Good Morning Britain films in Great Yarmouth – Great Yarmouth Mercury

11th Aug Good Morning Britain Films in Great Yarmouth – EDP

Social Media

We have three social media platforms in place to promote the destination.

Visit Great Yarmouth Facebook

Visit Great Yarmouth – YouTube

Visit Great Yarmouth Instagram

Social Media Marketing

We are running a number of ‘Paid for Social Media Campaigns’ for 2023

We have run a Winter and Spring social media campaigns and our  Summer campaign began in early June,  we ran over 30 separate adverts please see four examples below.

 

Event Marketing

We support all events through our website  https://www.visitgreatyarmouth.co.uk/whats-on/events-calendar  and our social media, but as part of our funding agreement we add additional resources to Wheels and Summer Fireworks.

Wheels Adverts – GY Mercury – June Wheels Adverts – EDP – June (below)

 

 

 

 

 

 

Wheels Social Media – and  Newsquest (EDP) – June and VGY- June

BIG Tuesday’s and BIG Wednesday Marketing

This includes Bus Rears, Outdoor Poster sites, Posters, Webs and Social Media

 

Photography – 2023

We directly commission Photographers, Drone Pilots and Videographers to promote the destination, the footage and images are is shared with the media and used to promote the destination. Link to Summer Fireworks Drone Footage  Great Yarmouth Big Wednesday Summer Fireworks 23rd Aug 2023

Destination Videos -2023

We have a number of promotional videos, used to promote the destination, below is an example.

Other videos can be viewed here Visit Great Yarmouth – YouTube

Radio – 2023

We booked paid for advertising for 2023, as well as responding to arising media opportunities, below is the radio coverage received so far this year.

3rd Feb – BBC Radio Norfolk – Winter Tourism and Footfall

1oth Mar – BBC Radio Norfolk  – Investment in Tourism and Easter

3rd Apr – BBC Radio Norfolk – Gorleston on Sea Opening for Easter/Cost of Living

10th Apr – BBC Radio Norfolk – Bank Holiday Weekend

17th May – BBC Radio Norfolk – Attractions and Investments

8th May – LBC Radio – Great Yarmouth Tourism Season 2023

8th May – Heart Radio – Great Yarmouth Summer Season

11th May BBC Radio Norfolk – Cost of Living and Days Outs

29th May BBC Radio Norfolk – Golden Ticket Launch and Summer 2023

TV – 2023

We work closely with TV crew supporting TV productions and assisting with the locations, below is a list of activities this year.

13th Jan – BBC Look East – Value of Potters World Bowls Event

6th April ITV Anglia – Easter Holidays in Great Yarmouth

4th May – ITV Anglia – Crown Jewels in Great Yarmouth (Merrivale)

4th July – ITV This Morning – Gorleston Beach   click here

10th August – ITV Good Morning Britain (4 Live Broadcasts) – Great Yarmouth Seafront

   

10th August – ITV Lorraine (2 Live Broadcasts) –  Great Yarmouth Pleasure beach

11th August – ITV Good Moring Britain (4 Live Broadcasts) – Great Yarmouth Stadium and Waterways

11th August ITV Lorraine (2 Live Broadcasts) – Great Yarmouth Seafront (open Top Bus)

Blogger/Influencer Ambassador Programme – 2023

We work with a small number of selected  bloggers on on day trips and articles, across various social media platforms, some examples of the blog posts are below

https://yorkshirewonders.co.uk/things-to-do-in-great-yarmouth

https://yorkshirewonders.co.uk/hippodrome-summer-spectacular-great-yarmouth-review

https://yorkshirewonders.co.uk/great-yarmouth-pleasure-beach-review

https://yorkshirewonders.co.uk/review-merrivale-model-village-great-yarmouth

https://yorkshirewonders.co.uk/sea-life-great-yarmouth-review

Uncoventional Kira: THINGS TO DO IN NORFOLK | HIRSTY’S FAMILY FUN PARK (unconventionalkira.co.uk)

Uncoventional Kira: THINGS TO DO IN NORFOLK | LOST WORLD ADVENTURE GOLF (unconventionalkira.co.uk)

Uncoventional Kira: THINGS TO DO IN NORFOLK | HIPPODROME CIRCUS (unconventionalkira.co.uk)

Uncoventional Kira: THINGS TO DO IN NORFOLK | PLEASURE BEACH (unconventionalkira.co.uk)

Uncoventional Kira: THINGS TO DO IN NORFOLK | THRIGBY HALL WILDLIFE GARDENS (unconventionalkira.co.uk)

A fun packed family day out in Great Yarmouth (mehimthedogandababy.com)

Lunch for the whole family at Sara’s Tearooms, Great Yarmouth (travelwiththeohallorans.com)

Discover under the sea at Sea Life Great Yarmouth (travelwiththeohallorans.com)

Summer Circus and Water Spectacular at the Great Yarmouth Hippodrome (travelwiththeohallorans.com)

https://www.emmysmummy.com/great-yarmouth-pleasure-beach-review

https://www.emmysmummy.com/saras-tearooms-great-yarmouth-review

https://www.emmysmummy.com/merrivale-model-village-great-yarmouth-review

https://www.emmysmummy.com/wellington-bowl-great-yarmouth-review

https://www.emmysmummy.com/hippodrome-circus-great-yarmouth-review

https://www.emmysmummy.com/sealife-great-yarmouth-review

https://travelwiththeohallorans.com/family-thrills-at-great-yarmouth-pleasure-beach/

https://travelwiththeohallorans.com/hirstys-family-fun-park/

https://mehimthedogandababy.com/lunch-at-the-lacon-arms-in-hemsby/

https://travelwiththeohallorans.com/merrivale-model-village-great-yarmouth/

https://travelwiththeohallorans.com/a-wild-day-out-at-thrigby-hall-wildlife-gardens/

https://travelwiththeohallorans.com/time-and-tide-museum-of-great-yarmouth-life/

https://travelwiththeohallorans.com/wellington-bowl-great-yarmouth/

National PR List -2023

Below is a list of the majority of the coverage gained through our PR in  national media, due to copyright, we are not able to post examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com

2023 – Jan to August

Date Publication Reach Value
01.01.23 Waterside Magazine 2000 £550.00
01.01.23 Waterside Magazine online 5000 £550.00
17.01.23 Family First 1,000,000 £15,000.00
19.01.23 Take a Break 416,695 £28,409.78
27.01.23 Daily Express 213897 £30,911.28
31.01.23 Coast Magazine in print 38000 £15,800.00
03.02.23 The Daily Mirror 325721 £34,948.56
11.02.23 Daily Express 213897 £487.34
11.02.23 The Daily Mirror 325721 £626.88
12.02.23 The People 90956 £314.67
12.02.23 The People (Ulster) 7011 £243.19
26.02.23 Sunday Sun (Newcastle) 23486 £6,005.88
28.02.23 Cambridge News 12012 £3,587.08
01.03.23 Coast Magazine 29203 £6,867.00
03.04.23 LoveEXPLORING 57000
04.03.23 My London (Web) 412044 £11,060.00
29.03.23 The Guardian online 9561753 £256,657.00
14.04.23 InTouch Rugby (Web) 1964 £53.00
23.04.23 The Sun 1217029 £6,531.00
30.04.23 Daily Telegraph (Web) 2300000
31.05.23 The Guardian online 9561753 £256,657.00
04.07.23 This England 55419 £8,382.23
01.06.23 Scottish Sun online 40640 £1,091.00
03.06.23 Daily Star 194391 £31,378.00
04.06.23 Daily Star (Web) 2532468 £67,977.00
04.06.23 Sunday Mirror 371540 £66,277.98
16.06.23 iNews (Web) 1609658 £43,206.00
17.06.23 I (The paper for today) 141223 £44,328.48
21.06.23 hamhigh.co.uk (Broadway) 595 £3,199.72
24.06.23 The Sun (Scotland) 158424 £1,536,534.00
24.06.23 The Sun 1217029 £14,243.80
29.06.23 Northampton Chronicle and Echo 19598 £3,890.64
29.06.23 Ham & High series 8492 £4,296.84
29.06.23 Hampstead and highgate Express 8492 £4,296.84
29.06.23 Hartlepool Mail 5070 £3,136.17
29.06.23 Wood & Vale Express 5780 £3,299.92
30.06.23 Romford Recorder 10769 £2,166.45
01.07.23 Edinburgh Evening News 18362 £7,072.02
01.07.23 Sunderland Echo 12825 £4,587.22
01.07.23 The News (Portsmouth) 16277 £7,343.90
01.07.23 The Sheffield Star 17159 £11,391.03
01.07.23 Yorkshire Evening Post 16108 £10,794.72
02.07.23 The Sun 1217029 £36,262.60
02.07.23 The Sun (Scotland) 158424 £37,009.00
02.07.23 The Sun (online) 6793685 £182,356.00
11.07.23 Best 126862 £5,687.08
11.07.23 Yours  magazine 144000 £33,384.00
16.07.23 Sunday Mirror 371540 £1,011,696.21
16.07.23 The People 90956 £505,545.12
16.07.23 The People (Ulster) 7011 £77,855.96
04.07.23 Family First 1000000 £15,000.00
04.07.23 Yahoo! UK and Ireland (Web) 993472 £26,667.00
05.07.23 Muddy Stilettos (Blog) 26759 £718.00
07.07.23 ITV 9 minutes 761100 £122,796.00
11.07.23 Best 126862 £5,687.08
11.07.23 Yours Magazine
16.07.23 Sunday Mirror 371540 £1,011,696.21
16.07.23 The People 90956 £505,545.12
16.07.23 The Peope (Ulster) 7011 £77,855.96
29.07.23 The Telegraph online 68500000
01.08.23 Bella 165949 £39,607.84
07.08.24 Woman’s Own 185172 £40,051.44
08.08.24 Best 126862 £446.00
10.08.23 Lorraine ITV 46400 £20,000.00
10.08.23 Lorraine ITV 46400 £24,000.00
11.08.23 Lorraine ITV 46400 £24,000.00
11.08.23 Lorraine ITV 45400 £26,000.00
12.08.24 The Sun (online) 6793685 £182,356.00
12.08.23 The Scottish Sun (online) 158424 £37,009.00
13.08.23 The Sun 1217029 £75,013.20
17.08.23 Hartlepool Mail 5070 £3,158.64
19.08.23 Edinburgh Evening News 18362 £5,847.90
19.08.23 Lancashire Evening Post 10751 £5,028.18
19.08.23 Sunderland Echo 12825 £6,156.70
19.08.23 The News (Portsmouth) 16277 £4,819.88
19.08.23 The Sheffield Star 17159 £10,472.22
19.08.23 The Sun 1217029 £3,296.60
19.08.23 Yorkshire Evening Post 16108 £9,738.26
27.08.23 Daily Express (Web) 7339450 £197,006.00
27.08.23 Daily Star (Web) 2532468 £67,977.00
133079888 £6,991,899.82

 

For marketing activity in 2022 please click here