Marketing Activity 2023
We will continue to populate our marketing activity for 2023 as it happens so please revisit this page on a regular basis. To view our marketing activity for 2022 please click here
We will also continue to issue two to three press releases each month as well as hosting journalists and running a Blogger Ambassador Programme and national competitions. Our Facebook and Instagram pages are live and our You Tube Channel is in place as well as our new digital guide.
Hosted Journalist Trips – 2023 Publications
We hosted a number of journalists in 2022 through our national PR campaigns, working alongside our business sector to provide complimentary accommodation, dining and attraction tickets in return for PR articles. Examples of published articles in 2023 are below and further examples are listed at the bottom of this article.
Jan 2023 – Waterside Magazine (Pages 14 & 15)
Jan 2023 – Family First Magazine (From Page 56)
Holiday and Short Break Guide 2023
Our 2023 Holiday and Short Break Guide is promoted though a variety of channels and highlights the accommodation and attractions we have to offer
click here to view the guide.
Destination Website
We operate the Destination Website – Visit Great Yarmouth
National PR – 2023 – Examples
We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, examples can be found at the bottom of this article.
if weblinks are publish we will include them here
National PR – Examples of Coverage in Local Publications
Our National PR also works alongside regional and local titles outside of Norfolk and Suffolk, examples can be found at the bottom of this article.
if weblinks are publish we will include them here
Competitions – 2023
We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies.
Take a Break – Jan 2023 – Win a Holiday at Richardson’s in Hemsby and tickets to Hippodrome – 65,520 Entries Received
ITV – Apr 2023 – Win a Family Holiday in a lodge at Richardson’s
Coast Magazine – June 2023 – Win a Stay at the Imperial Hotel in Great Yarmouth
Local PR – 2023 – Examples
We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases.
14th Jan Great Yarmouth tourism boost optimism for summer 2023 | East Anglian Daily Times (eadt.co.uk)
14th Jan Great Yarmouth tourism boost optimism for summer 2023 | Eastern Daily Press (edp24.co.uk)
14th Jan Great Yarmouth tourism boost optimism for summer 2023 | Great Yarmouth Mercury
7th Mar Great Yarmouth and Hemsby summer fireworks to return | Eastern Daily Press (edp24.co.uk)
7th Mar Great Yarmouth and Hemsby summer fireworks to return | Great Yarmouth Mercury
29th Mar Experts: ‘Culture shifts’ to aid Norfolk and Suffolk tourism | Eastern Daily Press (edp24.co.uk)
5th April What to do in the Great Yarmouth area this Easter? | Great Yarmouth Mercury
Social Media
We have three social media platforms in place to promote the destination.
Visit Great Yarmouth – YouTube
Visit Great Yarmouth Instagram
Social Media Marketing
We have have booked a number of ‘Paid for Social Media Campaigns’ for 2023
We have run a Winter and Spring social media campaigns and our summer campaign begins in May, please see two examples below.
Event Marketing
We support the marketing element of some events as part of our funding agreement with the following traditional marketing, to compliment the digital campaign we undertake.
Media examples to be added as they are published
Radio – 2023
We booked paid for advertising for 2023, as well as responding to arising opportunities, below is the radio coverage received so far this year.
3rd Feb – BBC Radio Norfolk – Winter Tourism and Footfall
1oth Mar – BBC Radio Norfolk – Investment in Tourism and Easter
3rd Apr – BBC Radio Norfolk – Gorleston on Sea Opening for Easter/Cost of Living
10th Apr – BBC Radio Norfolk – Bank Holiday Weekend
17th May – BBC Radio Norfolk – Attractions and Investments
TV – 2023
13th Jan – BBC Look East – Value of Potters World Bowls Event
6th April ITV Anglia – Easter Holidays in Great Yarmouth
4th May – ITV Anglia – Crown Jewels in Great Yarmouth (Merrivale)
Blogger/Influencer Ambassador Programme – 2023
We will select five bloggers to work with on on day trips and articles, the programme begins in May and runs till October.
Media examples to be added as they are published
National PR List -2023
Below is a list of the majority of the coverage gained through our PR in national media, due to copyright, we are not able to post examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing info@gyta.com
2023 – Jan to Apr
| Date | Publication | Reach | Value |
| 01.01.23 | Waterside Magazine | 2000 | £550.00 |
| 01.01.23 | Waterside Magazine online | 5000 | £550.00 |
| 17.01.23 | Family First | 1,000,000 | £15,000.00 |
| 19.01.23 | Take a Break | 416,695 | £28,409.78 |
| 27.01.23 | Daily Express | 213897 | £30,911.28 |
| 31.01.23 | Coast Magazine in print | 38000 | £15,800.00 |
| 03.02.23 | The Daily Mirror | 325721 | £34,948.56 |
| 11.02.23 | Daily Express | 213897 | £487.34 |
| 11.02.23 | The Daily Mirror | 325721 | £626.88 |
| 12.02.23 | The People | 90956 | £314.67 |
| 12.02.23 | The People (Ulster) | 7011 | £243.19 |
| 26.02.23 | Sunday Sun (Newcastle) | 23486 | £6,005.88 |
| 28.02.23 | Cambridge News | 12012 | £3,587.08 |
| 01.03.23 | Coast Magazine | 29203 | £6,867.00 |
| 03.04.23 | LoveEXPLORING | Tbc | Tbc |
| 04.03.23 | My London (Web) | 412044 | £11,060.00 |
| 29.03.23 | The Guardian online | 9561753 | £256,657.00 |
| 14.04.23 | InTouch Rugby (Web) | 1964 | £53.00 |
| 23.04.23 | The Sun | 1217029 | £6,531.00 |
| 30.04.23 | Daily Telegraph (Web) | 2300000 | Tbc |
| 16196389 | £418,602.66 |
For marketing activity in 2022 please click here