Marketing Activity 2023
We will continue to populate our marketing activity for 2023 as it happens so please revisit this page on a regular basis. To view our marketing activity for 2022 please click here
Below is a selection of some of our Marketing activities so far in 2023.
Hosted Journalist Trips – 2023 Publications
We host a number of journalists through our national PR campaigns, working alongside our business sector to provide complimentary accommodation, dining and attraction tickets in return for PR articles. For 2023 we have 12 press visits either published or scheduled.
Examples of some published articles (with links) in 2023 are below, Further examples are listed at the bottom of this article.
Jan 2023 – Waterside Magazine (Pages 14 & 15)
Jan 2023 – Family First Magazine (From Page 56)
June 2023 – Daily Star
July 2023 – The Sun
Holiday and Short Break Guide 2023
Our 2023 Holiday and Short Break Guide is promoted though a variety of channels and highlights the accommodation and attractions we have to offer
click here to view the guide.
We operate the Destination Website which receives over 600,000 visits a year – follow this link to view the website Visit Great Yarmouth
National PR – 2023 – Examples
We also issue around two dozen press releases through our national PR programme, which generates coverage of the destination, examples can be found at the bottom of this article.
Daily Star Jun 2023 – Press Trip Classic UK seaside town with circus and penguin feeding ‘officially cool’ say teens – Daily Star
The Guardian 2023 – Out There Festival – 10 of the best free festivals in the UK | Festivals | The Guardian
National PR – Examples of Coverage in Local Publications
Our National PR also works alongside regional and local titles outside of Norfolk and Suffolk, examples can be found at the bottom of this article.
June 23 Ham and High – London – Also appeared in Edinburgh Evening News, The News – Portsmouth, Yorkshire Evening Post, The Sheffield Star, Northampton Chronicle and Echo, Hampstead and Highgate Express, Hartlepool Mail, Wood & Vale Express, Romford Recorder and Sunderland Echo
Visitor Mailouts – 2023
We send out monthly emails to over 30,000 potential visitors on our database, listing highlights for the coming month and beyond.
Competitions – 2023
We develop competitions to raise awareness of the borough of Great Yarmouth working with our PR agencies.
Take a Break – Jan 2023 – Win a Holiday at Richardson’s in Hemsby and tickets to Hippodrome – 65,520 Entries Received
ITV – Apr 2023 – Win a Family Holiday in a lodge at Richardson’s
Coast Magazine – June 2023 – Win a Stay at the Imperial Hotel in Great Yarmouth
Golden Ticket – July 2023 – Win a Big Day out in Great Yarmouth
Minerva Magazine– Aug 2023 – Win A stay at Chestnut Barn, Near Great Yarmouth
Local PR – 2023 – Examples
We undertake local and regional PR to support short breaks and day trips, as well as raise the profile of tourism with our local residents. We also send out a number of press releases. Below is some of the coverage received from our press releases.
04th July ITV Live on Gorleston Beach EDP
04th July ITV Live on Gorleston Beach – GY Mercury
20th July Summer Fireworks EDP
20th July Summer Fireworks – Mercury
We have three social media platforms in place to promote the destination.
Social Media Marketing
We are running a number of ‘Paid for Social Media Campaigns’ for 2023
We have run a Winter and Spring social media campaigns and our Summer campaign began in early June, we ran over 30 separate adverts please see four examples below.
We support all events through our website https://www.visitgreatyarmouth.co.uk/whats-on/events-calendar and our social media, but as part of our funding agreement we add additional resources to Wheels and Summer Fireworks.
Wheels Adverts – GY Mercury – June Wheels Adverts – EDP – June (below)
Wheels Social Media – and Newsquest (EDP) – June and VGY- June
BIG Tuesday’s and BIG Wednesday Marketing
This includes Bus Rears, Outdoor Poster sites, Posters, Webs and Social Media
Photography – 2023
We directly commission Photographers, Drone Pilots and Videographers to promote the destination, the footage and images are is shared with the media and used to promote the destination. Link to Summer Fireworks Drone Footage Great Yarmouth Big Wednesday Summer Fireworks 23rd Aug 2023
Destination Videos -2023
We have a number of promotional videos, used to promote the destination, below is an example.
Other videos can be viewed here Visit Great Yarmouth – YouTube
Radio – 2023
We booked paid for advertising for 2023, as well as responding to arising media opportunities, below is the radio coverage received so far this year.
3rd Feb – BBC Radio Norfolk – Winter Tourism and Footfall
1oth Mar – BBC Radio Norfolk – Investment in Tourism and Easter
3rd Apr – BBC Radio Norfolk – Gorleston on Sea Opening for Easter/Cost of Living
10th Apr – BBC Radio Norfolk – Bank Holiday Weekend
17th May – BBC Radio Norfolk – Attractions and Investments
8th May – LBC Radio – Great Yarmouth Tourism Season 2023
8th May – Heart Radio – Great Yarmouth Summer Season
11th May BBC Radio Norfolk – Cost of Living and Days Outs
29th May BBC Radio Norfolk – Golden Ticket Launch and Summer 2023
TV – 2023
We work closely with TV crew supporting TV productions and assisting with the locations, below is a list of activities this year.
13th Jan – BBC Look East – Value of Potters World Bowls Event
6th April ITV Anglia – Easter Holidays in Great Yarmouth
4th May – ITV Anglia – Crown Jewels in Great Yarmouth (Merrivale)
4th July – ITV This Morning – Gorleston Beach click here
10th August – ITV Good Morning Britain (4 Live Broadcasts) – Great Yarmouth Seafront
10th August – ITV Lorraine (2 Live Broadcasts) – Great Yarmouth Pleasure beach
11th August – ITV Good Moring Britain (4 Live Broadcasts) – Great Yarmouth Stadium and Waterways
11th August ITV Lorraine (2 Live Broadcasts) – Great Yarmouth Seafront (open Top Bus)
Blogger/Influencer Ambassador Programme – 2023
We work with a small number of selected bloggers on on day trips and articles, across various social media platforms, some examples of the blog posts are below
National PR List -2023
Below is a list of the majority of the coverage gained through our PR in national media, due to copyright, we are not able to post examples of printed media, some web versions are shown above. We do have a selection of press cuttings as evidence, and copies can be requested by emailing email@example.com
2023 – Jan to August
|01.01.23||Waterside Magazine online||5000||£550.00|
|19.01.23||Take a Break||416,695||£28,409.78|
|31.01.23||Coast Magazine in print||38000||£15,800.00|
|03.02.23||The Daily Mirror||325721||£34,948.56|
|11.02.23||The Daily Mirror||325721||£626.88|
|12.02.23||The People (Ulster)||7011||£243.19|
|26.02.23||Sunday Sun (Newcastle)||23486||£6,005.88|
|04.03.23||My London (Web)||412044||£11,060.00|
|29.03.23||The Guardian online||9561753||£256,657.00|
|14.04.23||InTouch Rugby (Web)||1964||£53.00|
|30.04.23||Daily Telegraph (Web)||2300000|
|31.05.23||The Guardian online||9561753||£256,657.00|
|01.06.23||Scottish Sun online||40640||£1,091.00|
|04.06.23||Daily Star (Web)||2532468||£67,977.00|
|17.06.23||I (The paper for today)||141223||£44,328.48|
|24.06.23||The Sun (Scotland)||158424||£1,536,534.00|
|29.06.23||Northampton Chronicle and Echo||19598||£3,890.64|
|29.06.23||Ham & High series||8492||£4,296.84|
|29.06.23||Hampstead and highgate Express||8492||£4,296.84|
|29.06.23||Wood & Vale Express||5780||£3,299.92|
|01.07.23||Edinburgh Evening News||18362||£7,072.02|
|01.07.23||The News (Portsmouth)||16277||£7,343.90|
|01.07.23||The Sheffield Star||17159||£11,391.03|
|01.07.23||Yorkshire Evening Post||16108||£10,794.72|
|02.07.23||The Sun (Scotland)||158424||£37,009.00|
|02.07.23||The Sun (online)||6793685||£182,356.00|
|16.07.23||The People (Ulster)||7011||£77,855.96|
|04.07.23||Yahoo! UK and Ireland (Web)||993472||£26,667.00|
|05.07.23||Muddy Stilettos (Blog)||26759||£718.00|
|07.07.23||ITV 9 minutes||761100||£122,796.00|
|16.07.23||The Peope (Ulster)||7011||£77,855.96|
|29.07.23||The Telegraph online||68500000|
|12.08.24||The Sun (online)||6793685||£182,356.00|
|12.08.23||The Scottish Sun (online)||158424||£37,009.00|
|19.08.23||Edinburgh Evening News||18362||£5,847.90|
|19.08.23||Lancashire Evening Post||10751||£5,028.18|
|19.08.23||The News (Portsmouth)||16277||£4,819.88|
|19.08.23||The Sheffield Star||17159||£10,472.22|
|19.08.23||Yorkshire Evening Post||16108||£9,738.26|
|27.08.23||Daily Express (Web)||7339450||£197,006.00|
|27.08.23||Daily Star (Web)||2532468||£67,977.00|
For marketing activity in 2022 please click here