Greater Yarmouth Tourism and Business Improvement Area

Word Cloud of borough towns and villages

Welcome to the website of the Greater Yarmouth Tourism & Business Improvement Area (GYTABIA) which aims to keep you up to date with the exciting projects & events being delivered to help and support your business.

The borough of Great Yarmouth is home to one of the UK’s top holiday resorts encompassing beaches, broads, heritage and beautiful countryside. As competition grows from other resort areas we stand to lose ground unless we continually maintain, support or improve our offer. With the help of the Greater Yarmouth Tourism & Business Improvement Area we have now been able to support many projects & events covering the whole borough.  We have also been able to stage a much larger marketing campaign to increase awareness of the magic of the offer we have in our corner of the UK and in 2018 we staged an enormously successful air show – which was one of the largest events ever staged in the borough.

Businesses have just cast their votes for the 2nd term of the business improvement district and the board are very pleased that a majority voted in favour of the proposals which were put forward in the business plan.  This is a vote of confidence for the last 5 years of the BID’s delivery plans and its plans for the next five years.   We will shortly be entering year 1 of the 2nd 5 year BID term and our aim is to continually strive to support every levy payer so that at the end of this 1st BID term and for the future they will feel confident that the BID has worked and will work for them.

Upcoming Meetings & Events

There are currently no upcoming events, please check back.

Latest News

Maritime Festival Photos

We have some spectacular photos of the 2019 Maritime Festival so please go to the Maritime Festival Page and click…

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Maritime Festival 2019

Last weekend the Great Yarmouth Maritime Festival returned to Southquay for its 20th anniversary. This year featured some very special…

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Tall Ship Minerva

We are delighted to confirm that the tall ship Minerva will be at the Great Yarmouth Maritime Festival.  She will…

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Events Projects 2014/2019


Facilities Projects 2014/2019


Marketing Projects 2014/2019