Greater Yarmouth Tourism and Business Improvement Area
Welcome to the website of the Greater Yarmouth Tourism & Business Improvement Area which aims to keep you up to date with the exciting projects being deliver to help your business.
Greater Yarmouth is home to one of the UK’s top beach resorts and is well known as a destination for family fun and fantastic days out. From our beautiful seaside location to the distinctive character of our built and natural environment and heritage, Greater Yarmouth provides compelling reasons for people to visit, stay, explore and enjoy. However for all the opportunity this tremendous destination provides, we’ve yet to reach our full potential. And as competition grows from other resort areas that are trying to attract more visitors and present a distinctive and enjoyable experience, we stand to lose ground.
The new Greater Yarmouth Tourism & Business Improvement Area has now been able to support over 30 projects in Year 1 ranging from hanging baskets in Gorleston, a village sign in Hemsby, Scarecrow Festival in Martham, decorative lighting on Great Yarmouth ‘Golden Mile’ and a massive new advertising campaign to draw visitors to our tremendous borough.
Business communities throughout the Borough have been getting together to submit over 30 project ideas to help deliver against the objectives within the BID Business Plan. So far over £300,000 has been allocated to projects in the BID area.