Greater Yarmouth Tourism and Business Improvement Area

Welcome to the website of the Greater Yarmouth Tourism & Business Improvement Area (GYTABIA) which aims to keep you up to date with the exciting projects & events being delivered to help and support your business.

The borough of Great Yarmouth is home to one of the UK’s top holiday resorts encompassing beaches, broads, heritage and beautiful countryside. As competition grows from other resort areas we stand to lose ground unless we continually maintain, support or improve our offer. With the help of the new Greater Yarmouth Tourism & Business Improvement Area we have now been able to support over 30 projects & events in Year 1 alone; covering the whole borough.  We have also been able to stage a much larger marketing campaign to increase awareness of the magic of the offer we have in our corner of the UK and this year we staged an enormously successful air show on the 16th & 17th June – which was one of the largest events we have ever staged.

Business communities throughout the borough have been getting together and submitted over 30 project ideas to help deliver against the objectives within the BID Business Plan. We have now entered year 5 of the BID term and continually strive to support every levy payer so that at the end of the BID term they will feel confident that the BID has worked for them.