Greater Yarmouth Tourism and Business Improvement Area

Word Cloud of borough towns and villages

Welcome to the website of the Greater Yarmouth Tourism & Business Improvement Area (GYTABIA) which has always aimed to keep you up to date with the exciting projects & events being delivered to help and support your business. However during these unprecedented times our aim at the moment is to keep you updated and support you with the latest information available on financial support and working safely within your business so Please visit our Covid drop down tab for all the latest information. If you have any questions relating to this please do not hesitate to contact us either via email info@gyta.com or via mobile 07786911936

The borough of Great Yarmouth is home to one of the UK’s top holiday resorts encompassing beaches, broads, heritage and beautiful countryside. As competition grows from other resort areas we stand to lose ground unless we continually maintain, support or improve our offer. With the help of the Greater Yarmouth Tourism & Business Improvement Area we have now been able to support many projects & events covering the whole borough.  We have also been able to stage a much larger marketing campaign to increase awareness of the magic of the offer we have in our corner of the UK and in 2018 we staged an enormously successful air show – which was one of the largest events ever staged in the borough.

Businesses cast their votes for the 2nd term of the business improvement district in 2019 and the board are very pleased that a majority voted in favour of the proposals which were put forward in the business plan.  This is a vote of confidence for the last 5 years of the BID’s delivery plans and its plans for the next five years.   We are now in year 1 of the 2nd 5 year BID term and our aim is to continually strive to support every levy payer so that at the end of this 1st BID term and for the future they will feel confident that the BID has worked and will work for them.

Upcoming Meetings & Events

There are currently no upcoming events, please check back.

Latest News

Local Restrictions Support Grant

Great Yarmouth Borough Council have announced details of the Local Restrictions Support Grant.  Please click on the link below for…

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Click & Collect Trading for Non Essential Businesses

Great Yarmouth Borough Council have issued guidance on click and collect trading requirements for non essential businesses.  Posters are available…

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Spirit of Enterprise Awards 2020

The Spirit of Enterprise Leisure and Tourism Business of the Year – sponsored by GYTABIA was won by Haven Seashore…

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Events Projects


Facilities Projects


Marketing Projects