Greater Yarmouth Tourism and Business Improvement Area

Welcome to the website of the Greater Yarmouth Tourism & Business Improvement Area (GYTABIA) which has always aimed to keep you up to date with the exciting projects & events being delivered to help and support your business. However, during these unprecedented times our main aim has been to keep you updated with the latest available information regarding financial support and working safely within your business – Please visit our Covid drop down tab for all the latest information. If you have any questions relating to this, please do not hesitate to contact us either via email or via mobile 07786911936

The borough of Great Yarmouth is home to one of the UK’s top holiday areas encompassing beaches, broads, heritage and beautiful countryside. As competition grows from other resorts, we stand to lose ground unless we continually maintain, support or improve our offer. With the help of the Greater Yarmouth Tourism & Business Improvement Area with BID levy funding we have been able to support many projects & events covering the whole borough.  We have also been able to stage a much larger marketing campaign to increase awareness of the magic of the offer we have in our corner of the UK and in 2018 we staged an enormously successful air show – one of the largest events ever staged in Norfolk.

Businesses cast their votes in 2019 for the 2nd 5 year term of the business improvement district and the board were very pleased to announce that a majority voted in favour of the proposals put forward in the business plan.  This was a vote of confidence for the first term of the BID’s delivery plans and also for its future plans for the following five years.   We are currently in year 2 of the 2nd BID term and our aim is to continually strive to support every levy payer so that at the end of this 2nd BID term businesses feel confident that the BID has worked for them and will continue to work successfully on their behalf in the future.


Upcoming Meetings & Events

Strategic Events Group Meeting

15th June 2021

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17th June 2021

The Board are awaiting the results of national event study and a subsequent set of new event guidelines.

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Latest News

Visit Great Yarmouth V News June 2021

A short video, just to update on our recent activities. our recovery plan can be found here Visit Great Yarmouth…

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Q & A Session with Great Yarmouth Borough Council

We have been working closely with Great Yarmouth Borough Council who have offered a Q and A session via Zoom…

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Road to Recovery

Please see document depicting the 4 steps to the road to recovery – please click here for the complete documents…

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Events Projects

Facilities Projects

Marketing Projects