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Visit Great Yarmouth reveal an upgraded triple firework display to the sky over the beach with colour for October half term
Magical giant birds and fiery friends on stilts will roam the seafront entertaining the crowds in exciting street acts
Seafront traders poised to maximise on a busy summer with extra autumn crowds for the free event

 
A triple fire work display will light up the sky over Great Yarmouth seafront and beach in glorious technicolour in an upgraded half term special event.
Fireworks will be set off from three points on central beach in an evening of family fun complete with exciting street acts entertaining along the seafront on October 29
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– Visit Great Yarmouth’s free events pulled in the crowds this summer boosting trade for seafront businesses.
– Great Yarmouth Pleasure Beach celebrated record customer numbers in its 116-year history on the final Big Wednesday fireworks.
– The only seaside airborne pyrotechnic display in the UK proved a crowd-puller throughout its six-week run.
 
Summer events organised by Visit Great Yarmouth pulled in the crowds to support seafront businesses record a busy peak three months in challenging trading times.
The draw of Big Wednesday Fireworks led to one of the Golden Mile’s oldest and top attractions, Great Yarmouth Pleasure Beach, celebrating its highest customer numbers in its 116-year history.
Attracted by free events like the six weekly fireworks –

From the Dubai World Cup and Lisbon Harbour to Great Yarmouth’s Big Wednesdays – spectacular airborne fireworks and aerobatics displays are heading to the seafront this summer.
Visit Great Yarmouth serves up the dynamic new pyrotechnic plane in its weekly summer fireworks programme to draw crowds to the seafront.
The free Big Tuesdays at Hemsby and Big Wednesdays start next week.
Weekly summer fireworks displays are worth £3.3m a year to Great Yarmouth’s economy – for every £1 spent on fireworks last year £22 spent in businesses on and around the seafronts.

 
The night sky over Great Yarmouth seafront will be painted in technicolour light next week when an airplane fires fireworks in a dramatic aerobatic and stunt display over the sea in the first of six weekly summer spectacles.

Daytime TV viewers across the nation were today treated to some of Great Yarmouth’s best views and seafront attractions when Visit Great Yarmouth hosted presenters Matt Johnson and Jake Quickenden on the seafront.
ITV Daytime chose Great Yarmouth to promote its competition to win a luxury lodge at Lovat’s Waxham Sands and £100,000 cash by 14 short live broadcasts at different locations along the famous Golden Mile.
The best Great Yarmouth has to offer was beamed into the nation’s sitting rooms in live ‘hits’ during Good Morning Britain, Lorraine, This Morning and Loose Women.
Matt Johnson – known for his work on ITV’s This Morning and Channel 5’s OK! TV, as well as his advocacy for mental health awareness – fronted the first broadcast before 7am by the sea behind the Venetian Waterways with Scroby Sands offshore wind farm as a backdrop.

Nearly 70,000 people flocked to Great Yarmouth seafront to enjoy its Wheels Festival at the weekend making it the busiest yet
Crowds were treated to more than 1.5km of cars, trucks and motorcycles – from lovingly-restored classic, to souped up novelty vehicles, American cars, and emergency vehicles
The free event served up non-stop action and street acts with world-class headliners motocross team Bolddog FMX, BMXTRAS, the Red Dragon Monster Ride Truck and madcap nun Musical Ruth
The 2026 event date has been set as organisers Visit Great Yarmouth believe the weekend brought positive ‘ripple effect’ economic boost – last year’s event generated £49 for the local economy for every £1 invested

More than 60,000 people expected for Great Yarmouth’s ninth Wheels Festival on June 21-22

World-class headliners motorcycle team Bolddog, BMXTRAS and the Red Dragon Monster Ride Truck to deliver non-stop seafront action

Free event delivers significant positive economic – for every £1 invested in last year’s event, £49 was spent in the local economy.

Fast, free and fun – the mega two-day extravaganza of all-things wheels is revving up to take over Great Yarmouth’s seafront again this month attracting tens of thousands of visitors.
The mighty Wheels Festival celebrates its ninth year with a line-up of world-class acts performing jaw dropping stunts, a cavalcade of hundreds of cars from classic to weird and whacky,

From Angry Birds trails to banger racing, May Play on the farm to Picnic in the Park with top class horse racing and superheroes to favourite seafront attractions, Great Yarmouth’s Whitsun half term offer is bursting with fun, activity and opportunity for all the family.
Back for the 17th year is the spectacle of the weird and way out with the Out There Festival from May 28-31st delivering some of the world’s finest circus and street arts performers across the town, starting with a special Beach event on May 28, evening shows and beach events on May 29 and a packed core festival programme on May 30 – 31.
Expected to attract more than 60,000 people,

A familiar face in tourism is taking the helm as chairman of Visit Great Yarmouth.
Nathan Race, who has been General Manager at Haven Seashore Holiday Park for 14 years, has spent his working life in the leisure and tourism sector and is looking forward to supporting and guiding the future of the organisation, alongside his current role.
He takes over from outgoing chairman Lyndon Bevan, who had held the position for six years.
Nathan said: “I was born in Great Yarmouth and my first job after leaving school was working within swimming pools and leisure. Since leaving further education my working career has been within the industry. I am excited to take up this role supporting Visit Great Yarmouth.”
“My expertise is leading teams and driving successful business outcomes from a team,

 
A key figure in Norfolk tourism is stepping down after guiding the Great Yarmouth borough through the pandemic and back to the booming visitor figures of pre-Covid days.
Lyndon Bevan has been Chairman of Visit Great Yarmouth since 2019, steering the ship through lockdown, crisis management, long-term recovery planning, and back out the other side where tourism and economy figures are expected to reach record highs again.
During his tenure Lyndon has been instrumental in a number of changes to Visit Great Yarmouth including increasing the overall budget allocated for events, investment in CCTV, seafront decorative lighting and web cameras.
He also developed the destination website, social media, tourism enquiries and took on the organisation of the popular Wheels Festival.

Our What’s on Guide 2025  is out with 100,000 copies printed,  it will be circulated across locations in Norfolk and Suffolk in the next couple of weeks
Click here to view – Whats On Guide 2025