BID 2nd Term & Notice of Result of Ballot

BID 2nd Term

Greater Yarmouth Tourism & Business Improvement Area (GYTABIA) worked to launch a campaign to win a second five-year term of funding investing half a million pounds a year back into the borough.

Hundreds of local businesses voted this summer on whether to keep the Greater Yarmouth Tourism and Business Improvement Area for another 5 year term.

We are pleased to be able to announce that the notice of result of ballot published by Great Yarmouth Borough Council on the 6th August was in favour of another 5 year term and will have the means to continue to support and fund many projects throughout the borough in the future.  Download of result is available below for you to download

The Greater Yarmouth BID stages events such as the annual Maritime Festival, Summer Fireworks in Great Yarmouth, Hemsby & Gorleston, and last year’s new air show. It supports initiatives like the award-winning Filby In Bloom and promotes the area through radio & television advertising.

In its first five years the BID supported more than 40 events – including the Wheels Festival and Arts Festival – 30 marketing initiatives, and 35 projects aimed at improving facilities from seafront lighting to floral displays.

Over this period the impact of that work has seen day trippers rise from 5.6m to 6m, and the value of overnight stays rise from £249m to £263m. The number of jobs in the tourism sector has gone up from 11,500 to 12,500. See the report for the Economic Impact of Tourism 2017 which is located under General Information.

GYTABIA is one of 300 Business Improvement Areas (BIDs) in the UK, which use levy-payers money to fund events, marketing and facility improvements to attract more visitors and spending power for the benefit of the local economy.

The GYTABIA is about investing in the future of the Borough.


Great Yarmouth Maritime Festival – one of the flagship events funded by GYTABIA to attract more visitors to the area.