Latest News

2022 Project Announcements

News Release 

Visit Great Yarmouth announces huge cash injection – boosting economy, jobs and tourism offer 

More than £420,000 to be invested in Great Yarmouth borough through events programme, marketing and projects that improve the visitor experience.  

Visit Great Yarmouth will commit to support at least 14 different events from 2022, including full funding for Hemsby Summer Fireworks, Gorleston Christmas Switch On and Great Yarmouth fireworks, which will receive some cultural enhancements. 

Organisations providing events across the Great Yarmouth borough are to benefit from a major investment thanks to tourism bosses. 
Visit Great Yarmouth will plunge more than £420,000 into events, marketing, research, and physical enhancements across 26 newly approved projects to help the economy recover and grow post pandemic,

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New Chief Executive Asa Morrison


New tourism leader for Great Yarmouth
Great Yarmouth’s new tourism leader’s ambition is for its spectacular mix of natural beauty, events, attractions, and dynamic businesses to make it “the most talked about UK resort for great days out and holidays.”
Asa Morrison, appointed this week as chief executive of Visit Great Yarmouth, the trading arm of Greater Yarmouth Tourism and Business Improvement Area (GYTABIA), pledged his key focus would be to sustain and grow the seven million visitors a year who choose the Great Yarmouth area to relax and have fun.
“Ultimately, I want so many people to discover what we have here that Great Yarmouth becomes the most talked about resort in the UK for all the right reasons.”
His aim is for Great Yarmouth to enjoy a reputation as an all-year-round destination where visitors head to enjoy the “wonderful 15-mile stretch of golden sands from Hemsby and Winterton down to Hopton” outside school holidays in the ‘shoulder seasons and its host of cultural,

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Visitor Economy Network Initiative

We are a delivery partner within Visitor Economy Network Initiative  – VENI project, providing in-kind funding support.
VENI is the Visitor Economy Network Initiative that will bring educators and SMEs closer together
and at the same time create opportunities for young people to develop work-ready skills and
participate in, and learn more about, their local visitor economy.


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Discover Gorleston Digitally 24/7 as New Webcam Launches

Gorleston’s stunning seafront can now be enjoyed digitally 24/7
A new webcam is on the front of Gorleston’s Pavilion Theatre to help promote the area as a tourism destination

One of Norfolk’s most stunning seafront views can be enjoyed 24 hours a day, seven days a week, with the launch of a new webcam.
It has been placed on the front of the Pavilion Theatre in Gorleston to give a great view of the gardens, bandstand, and beach.
The new camera, which was proposed by Gorleston Pavilion, is being funded by Visit Great Yarmouth and supported by Great Yarmouth Borough Council and Anglia Technology, and will give would-be visitors a taste of what they can enjoy on a trip to the town.

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Destination Management Plan

As the Destination Management Organisation for the Great Yarmouth area, we have developed, The Visit Great Yarmouth Destination Management Plan is a key document in the development of Great Yarmouth as a Tourism Destination. It sets out our plans for 2021-2024.

Tourism in Great Yarmouth has been built on working in partnership, and this partnership approach between a wide array of stakeholders is at the heart of this
The covid pandemic has had a catastrophic impact on our tourism economy and it will take time to recover to pre-covid pandemic levels. Through continuing to work in partnership, we will improve our chances of a quicker recovery and then growth.
Visit Great Yarmouth Destination Management Plan

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New Marketing Videos for 2021

New videos released for 2021

Our new promotional Videos have been released and will be used in future marketing campaigns and shared with partners. The new Marketing video has a long version and six themed short versions for social media. The videos can be seen below.


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Q & A Session with Great Yarmouth Borough Council

We have been working closely with Great Yarmouth Borough Council who have offered a Q and A session via Zoom for businesses to enable you to raise any questions that you may have directly to them. 
Tourism and the Season Ahead – A free On Line Event on Wednesday 12 May at 10.30am
 With businesses in the tourism and hospitality sectors preparing for the season ahead, our guest Richard Clifford from UK Hospitality will provide a special insight into the tourism sector overall with some thoughts to help you plan for the coming summer season and beyond. We’ll also be joined by our Environmental Services Team to help answer any questions on what’s required to open up safely as planned on 17 May.

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